---
title: "Pikachu Kostüm — €14K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/pikachu-kostuem"
last_updated: "2026-08-07T08:46:15.320Z"
locale: en
meta:
description: "Niche score 34/100 · €14K/yr market · 392K searches/yr · €27.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · €14K/yr market · 392K searches/yr · €27.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pikachu Kostüm — €14K/yr Amazon DE Niche (2026) - Flapen"
---
# **pikachu kostüm**
**Skip it**
Soft demand (-87.6% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 2Competition 70Returns 17Price range 87Avg price 95Brand share 23Review moat 68Quality gap 60
**Avg price**
**Incredible****€27.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€10.35–€56.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****770.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€14K**
€14K/yr · 392K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-87.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, pikachu kostüm is a €14K/yr Amazon Germany market (392K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pikachu kostüm market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€41K–€55K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,301**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **66%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 75%
**Open market**
**8%**
- Pokémon71% - RANSUU9% - Disguise8% - ATAYOU1% - RandWind1% - Mobbunny1% - Open — no brand owns it (9 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -87.6% search growth over the last 90 days.
70K50KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 22.3×
[**Open Trend **](https://flapen.com/research/de/fashion/pikachu-kostuem/trend)
## **Top pikachu kostüm search terms**
- **pokemon kostüm**84K/yr-82.3%0.1% conv. - **pikachu kostüm**47K/yr-77.2%0.4% conv. - **pokemon kostüm erwachsene**50K/yr-88.7%0.3% conv. - **pokemon cosplay**14K/yr-18.1%0.0% conv. - **pokemon kostüm kinder**102K/yr-97.3%0.1% conv. - **pokemon onesie**14K/yr-66.0%0.2% conv. - **pikachu kostüm erwachsene**13K/yr-85.7%0.5% conv. - **pokemon onesie erwachsene**9K/yr-79.4%0.0% conv. - **schiggy kostüm**9K/yr-85.9%0.3% conv. - **pokemon anzug**5K/yr-54.3%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/pikachu-kostuem/search-terms)
## **Top pikachu kostüm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5598%€1K12%€2K16%€2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Herren Schlafoveralls Pikachu Gelb XX-Large**Pokémon**€34.81**4.6★377 rev](https://www.amazon.de/dp/B09JN3DQVN) [2**Pokemon Herren Schlafoveralls Pikachu Gelb Medium**Pokémon**€34.45**4.6★377 rev](https://www.amazon.de/dp/B09JN2PWTW) [3**RANSUU Kostüm Onesie Erwachsene Einteiler Jumpsuit Tier Kostuem Damen Herren Pyjama Fasching Halloween Schlafanzug Cosplay Karneval HeiYB M**RANSUU**€26.59**4.4★102 rev](https://www.amazon.de/dp/B09YL8RPCC) [4**Pokemon Herren Schlafoveralls Pikachu Gelb Large**Pokémon**€34.26**4.6★377 rev](https://www.amazon.de/dp/B09JN3RNJR) [5**Pokemon Onesie | Jungen Pikachu Kostüm | Schlafoverall Kinder Gelb 116**Pokémon**€28.28**4.6★1,917 rev](https://www.amazon.de/dp/B07X3CYQ99)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Onesie Jungen kuscheliger Schlafoverall Kinder aus Fleece Glumanda Kinder Onesie für Winter Langarm Pokemon Schlafanzug 116**Pokémon**€30.91**36 rev8mo ago](https://www.amazon.de/dp/B0FXXJ3B6P) [**Pokemon Pikachu Kinder Onesie Gelber Fleece Jumpsuit Schlafoverall mit 3D Ohren Unisex Kostüm Pyjama (DE/NL/SE/PL Numerisch 122 128 Regular Gelb)**Pokémon**€22.70**10 rev9mo ago](https://www.amazon.de/dp/B0FSTDQ3G6) [**Pokemon Pikachu Kinder Onesie Gelber Fleece Jumpsuit Schlafoverall mit 3D Ohren Unisex Kostüm Pyjama (DE/NL/SE/PL Numerisch 98 104 Regular Gelb)**Pokémon**€22.76**10 rev9mo ago](https://www.amazon.de/dp/B0FSTFQ2ZN) [**RandWind Animaux Adultes Onesie Halloween Costumes Animaux Pyjamas Dormants(WDragon-2XL)**RandWind**€30.66**149 rev1y ago](https://www.amazon.de/dp/B0FCYD51BB) [**ATAYOU 2Pcs Gelb Cartoon Ohren Stirnband und Schwanz Accessoire Kit für Halloween Cosplay Kostüm (Orange)**ATAYOU**€10.35**19 rev2y ago](https://www.amazon.de/dp/B0D8L417Q3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Herren Schlafoveralls Pikachu Gelb Large**Pokémon**€34.26**4.6★**▲ 149%**](https://www.amazon.de/dp/B09JN3RNJR) [**Pokemon Herren Schlafoveralls Pikachu Gelb XX-Large**Pokémon**€34.81**4.6★**▲ 94%**](https://www.amazon.de/dp/B09JN3DQVN) [**RandWind Animaux Adultes Onesie Halloween Costumes Animaux Pyjamas Dormants(WDragon-2XL)**RandWind**€30.66**4.2★**▲ 82%**](https://www.amazon.de/dp/B0FCYD51BB) [**Pokémon Pikachu Unisex Cap gelb one Size**Pokémon**€24.39**4.7★**▲ 79%**](https://www.amazon.de/dp/B07JFF69JY) [**Pokemon Herren Schlafoveralls Pikachu Gelb Small**Pokémon**€34.32**4.6★**▲ 74%**](https://www.amazon.de/dp/B09JN2HC3F)
**~~View all trending →~~**
## **What buyers say about pikachu kostüm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**18%
*“Super Qualität und kam sehr gut an, bei der beschenken Person”*
**Weiches Gefühl**11%
*“Super cooles Teil,mega weich”*
**Geschenk Zweck**11%
*“Tolles Geschenk”*
**Gesamtgröße**9%
*“Super passform”*
**Wärme**6%
*“hält warm”*
**Komfort insgesamt**6%
*“Bequem”*
**Benutzerfreundlichkeit**4%
*“Super und einfach zum überwerfen”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie gedacht”*
**Preis-Leistungs-Verhältnis**3%
*“Für den Preis passt es”*
**Materialqualität**2%
*“Schönes Material”*
### **What buyers complain about **
**Gesamtgröße**22%
*“Fällt klein aus”*
**Qualität insgesamt**15%
*“Qualität mies”*
**Geruch**8%
*“Stinkt nach Chemie”*
**Farbe**8%
*“Drei Sterne deshalb weil die beiden hälften einen Farbunterschied haben”*
**beworben Vs Tatsächliches Produkt**4%
*“Die Einheitsgröße ist in der Tabelle doch sehr ungenau beschrieben”*
**Preis-Leistungs-Verhältnis**4%
*“absolut zu teuer”*
**Nähen/Finish/Polieren**3%
*“Einzig ist beim ersten Tragen eine Naht aufgerissen”*
**Lücke/Loch**3%
*“es sind somit große Löcher entstanden.”*
**Komfort insgesamt**3%
*“Das Material fühlt sich unangenehm an”*
**Gewicht leicht**3%
*“Insgesamt ist das Kleidungsstück viel zu leicht und entspricht nicht meinen Erwartungen”*
### **Top return reasons **
**Gesamtgröße**71%
**Qualität insgesamt**7%
**Materialqualität**3%
**Länge**3%
**Nähen/Finish/Polieren**2%
**beworben Vs Tatsächliches Produkt**1%
**Breite**1%
**Lücke/Loch**1%
**Geruch**1%
**Dünn**1%
## **Common questions**
- **Is pikachu kostüm profitable to sell on Amazon Germany?**
- The niche generates €14K/yr across 47 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -87.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pikachu kostüm niche?**
- 15 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pikachu kostüm?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Geruch. The return rate is 7.2% — above our launch gate.
- **When does demand for pikachu kostüm peak?**
- Demand peaks in Jan–Feb; the busiest month runs 22.3× the quietest.
- **What does it cost to enter the pikachu kostüm niche?**
- Listings span €10.35–€56.98; the average listing price is €27.48 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.
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