---
title: "Paw Patrol Skye Plüschtier — €106K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/paw-patrol-skye-plueschtier"
last_updated: "2026-08-10T21:35:32.608Z"
locale: en
meta:
description: "Niche score 40/100 · €106K/yr market · 254K searches/yr · €10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €106K/yr market · 254K searches/yr · €10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Skye Plüschtier — €106K/yr Amazon DE Niche (2026) - Flapen"
---
# **paw patrol skye plüschtier**
**Skip it**
Soft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 7Conversion 48Competition 64Returns 97Price range 32Avg price 40Brand share 8Review moat 60Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,081.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€10.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€2.18–€21.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€106K**
€106K/yr · 254K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-35.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, paw patrol skye plüschtier is a €106K/yr Amazon Germany market (254K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol skye plüschtier market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **€108K–€135K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#340**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**2%**
- PAW PATROL77% - GUND9% - Totum5% - p:os4% - CERDÁ LIFE'S LITTLE MOMENTS2% - Beiersdorf1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/de/fashion/paw-patrol-skye-plueschtier/trend)
## **Top paw patrol skye plüschtier search terms**
- **paw patrol skye**55K/yr-31.8%3.0% conv. - **sky paw patrol**43K/yr-44.5%4.5% conv. - **skye paw patrol**39K/yr-29.9%3.6% conv. - **paw patrol mädchen**26K/yr-34.4%1.2% conv. - **paw patrol sky**23K/yr-31.9%3.4% conv. - **skye**13K/yr-33.3%1.7% conv. - **skye paw patrol spielzeug**5K/yr-23.5%4.6% conv. - **sky paw patrol spielzeug**8K/yr-31.4%5.2% conv. - **sky kuscheltier**8K/yr-44.2%5.6% conv. - **paw patrol skye plüschtier**7K/yr-26.9%3.6% conv. [**All search terms **](https://flapen.com/research/de/fashion/paw-patrol-skye-plueschtier/search-terms)
## **Top paw patrol skye plüschtier products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4K8%€8K12%€13K16%€17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PAW PATROL Fire Rescue Skyes Feuerwehr-Rettungshubschrauber mit Rettungsklaue und Skye Figur Spielzeug für Kinder ab 3 Jahren**PAW PATROL**€9.59**4.7★272 rev](https://www.amazon.de/dp/B0DQBCKF1K) [2**PAW PATROL - Skye-Figur mit Helikopter stabiles Basis-Fahrzeug authentisches Spielzeug zur Serie für Kinder ab 3 Jahren**PAW PATROL**€7.56**4.7★389 rev](https://www.amazon.de/dp/B0DCBV8QPX) [3**PAW PATROL Sandalen Mädchen | Kinder Kleinkinder Skye The Helicopter Rescue Pup Character Sliders mit Stützgurt | Rosa Sommerschuhe**PAW PATROL**€10.29**4.5★39 rev](https://www.amazon.de/dp/B0BSLS6FWK) [4**GUND PAW Patrol Skye Plüschtier 23 cm - hochwertiges Kuscheltier für Fans der beliebten TV-Serie ab 1 Jahr empfohlen**GUND**€10.98**4.6★1,120 rev](https://www.amazon.de/dp/B08P5XX61C) [5**PAW PATROL Mädchen Skye und Everest Schlüpfer Packung mit 5 Mehrfarbig 110**PAW PATROL**€12.32**4.1★1,861 rev](https://www.amazon.de/dp/B07H73GN44)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Skye Einhorn-Kinderrucksack mit 3D-Design und Pastellfarben Schulrucksack für Mädchen Paw Patrol-Fans ideal für die Kindertagesstätte und auf Reisen**CERDÁ LIFE'S LITTLE MOMENTS**€15.94**95 rev12mo ago](https://www.amazon.de/dp/B0FHJ3R7PZ) [**PAW PATROL Fire Rescue Skyes Feuerwehr-Rettungshubschrauber mit Rettungsklaue und Skye Figur Spielzeug für Kinder ab 3 Jahren**PAW PATROL**€9.59**272 rev1y ago](https://www.amazon.de/dp/B0DQBCKF1K) [**Paw Patrol Girl 3D Trinkbecher Pink 23 cm x 7.5 cm**p:os**€5.72**273 rev1y ago](https://www.amazon.de/dp/B0F8C5MZRW) [**PAW PATROL Skye & Everest Fleece-Pyjama für Mädchen | Weiße Nachtwäsche mit Charaktermuster für Kinder | Langarm-Pyjama-Set mit Rundhalsausschnitt | Bequeme Cartoon-Loungewear für den Herbst**PAW PATROL**€11.76**12 rev1y ago](https://www.amazon.de/dp/B0DWYM2X4C) [**PAW PATROL - Skye-Figur mit Helikopter stabiles Basis-Fahrzeug authentisches Spielzeug zur Serie für Kinder ab 3 Jahren**PAW PATROL**€7.56**389 rev1y ago](https://www.amazon.de/dp/B0DCBV8QPX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PAW PATROL Mädchen Socken im 3er Pack Mehrfarbig 31-36**PAW PATROL**€7.14**4.6★**▲ 316%**](https://www.amazon.de/dp/B0BCKCRVHY) [**PAW PATROL Kleid | Baumwolle Kleidung Mädchen | Skye Kleider Für Mädchen Mehrfarbig 116**PAW PATROL**€14.49**4.6★**▲ 290%**](https://www.amazon.de/dp/B0CGJLVTTK) [**PAW PATROL Mädchen Skye und Everest Schlüpfer Packung mit 5 Mehrfarbig 122**PAW PATROL**€12.20**4.1★**▲ 272%**](https://www.amazon.de/dp/B07H6Z9FBJ) [**PAW PATROL Mädchen Skye und Everest Schlüpfer Packung mit 5 Mehrfarbig 104**PAW PATROL**€12.36**4.1★**▲ 269%**](https://www.amazon.de/dp/B07H6Z9FR1) [**PAW PATROL Mädchen Skye und Everest Schlüpfer Packung mit 5 Mehrfarbig 110**PAW PATROL**€12.32**4.1★**▲ 268%**](https://www.amazon.de/dp/B07H73GN44)
**~~View all trending →~~**
## **What buyers say about paw patrol skye plüschtier**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spaß/Unterhaltungserlebnis**18%
*“Super Spielzeug”*
**Qualität insgesamt**18%
*“Qualität super”*
**Geschenk Zweck**16%
*“Geschenk Kind”*
**beworben Vs Tatsächliches Produkt**5%
*“Tolles Spielzeug,”*
**Design insgesamt**4%
*“Niedliches Design”*
**Haltbarkeit**4%
*“Hansplast halt super Qualität”*
**Weiches Gefühl**4%
*“schön weich”*
**Gesamtgröße**4%
*“Dafür passt das”*
**Stärke**3%
*“Material Robust”*
**Farbe**3%
*“Farben sind kräftig”*
### **What buyers complain about **
**Gesamtgröße**13%
*“Habe aus Versehen zu gross gekauft”*
**Haltbarkeit**12%
*“Hält nicht lange”*
**Qualität insgesamt**11%
*“:-/ Sehr schlechte Qualität”*
**beworben Vs Tatsächliches Produkt**8%
*“Reklamation”*
**Preis-Leistungs-Verhältnis**7%
*“recht teuer”*
**Wasserbeständigkeit**5%
*“Nicht wasserfest”*
**Auslaufsicher**4%
*“Leider undicht”*
**Atmungsaktivität**3%
*“komplett aus plastik und nicht atmungsaktiv”*
**Geschenk Zweck**3%
*“Daher kann es so nicht an kleine Kinder verschenkt werden”*
**Farbe**3%
*“Die Farben passen nicht zu den Figuren was meinen Sohn sehr gestört hat”*
### **Top return reasons **
**Gesamtgröße**21%
**Defekt Material/Teile**13%
**Qualität insgesamt**12%
**Funktionalität insgesamt**7%
**Geschenk Zweck**6%
**Auslaufsicher**5%
**beworben Vs Tatsächliches Produkt**5%
**Mechanismus probleme**5%
**Materialqualität**4%
**Farbe**4%
## **Common questions**
- **Is paw patrol skye plüschtier profitable to sell on Amazon Germany?**
- The niche generates €106K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the paw patrol skye plüschtier niche?**
- 8 brands and 144 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in paw patrol skye plüschtier?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 0.5%.
- **When does demand for paw patrol skye plüschtier peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the paw patrol skye plüschtier niche?**
- Listings span €2.18–€21.11; the average listing price is €10.80 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.
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