---
title: "Reviews — on - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/on/reviews"
last_updated: "2026-08-10T16:18:43.565Z"
locale: en
meta:
  description: "Niche score 47/100 · €395K/yr market · 5.4M searches/yr · €104.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · €395K/yr market · 5.4M searches/yr · €104.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — on - Flapen"
---

# **on**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 55Growth 40Conversion 1Competition 96Returns 17Price range 45Avg price 74Brand share 20Review moat 37Quality gap 70

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Avg price**

**Good****€104.24**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****€395K**

€395K/yr · 5.4M searches

**Price range**

**Okay****€8.95–€195.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,760.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****7.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Reviews