---
title: "On Cloud Waterproof Damen — €46K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/on-cloud-waterproof-damen"
last_updated: "2026-08-10T14:29:28.492Z"
locale: en
meta:
description: "Niche score 44/100 · €46K/yr market · 206K searches/yr · €101.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €46K/yr market · 206K searches/yr · €101.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "On Cloud Waterproof Damen — €46K/yr Amazon DE Niche (2026) - Flapen"
---
# **on cloud waterproof damen**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 12Growth 54Conversion 3Competition 95Returns 25Price range 61Avg price 74Brand share 26Review moat 28Quality gap 68
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Good****€101.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€8.74–€149.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,741.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€46K**
€46K/yr · 206K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, on cloud waterproof damen is a €46K/yr Amazon Germany market (206K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **on cloud waterproof damen market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€25K–€51K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,742**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **49%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**294**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 41%
**Open market**
**9%**
- On70% - Skechers9% - tenhaag7% - Hawkwell2% - Giesswein2% - adidas2% - Open — no brand owns it (13 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +25.7% search growth over the last 90 days.
7K5KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/fashion/on-cloud-waterproof-damen/trend)
## **Top on cloud waterproof damen search terms**
- **on cloud 6 damen**46K/yr+42.6%0.1% conv. - **on schuhe damen cloud 6**17K/yr+63.3%0.1% conv. - **one schuhe damen**17K/yr-4.8%0.1% conv. - **bc schuhe damen**13K/yr+29.3%0.0% conv. - **cloud 6 damen**8K/yr+33.9%0.2% conv. - **ons schuhe damen**9K/yr+54.7%0.0% conv. - **one cloud schuhe damen**10K/yr+12.6%0.1% conv. - **oncloud women**8K/yr+18.3%0.1% conv. - **on schuhe damen weiss**9K/yr+31.4%0.0% conv. - **on cloud waterproof damen**18K/yr-35.3%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/on-cloud-waterproof-damen/search-terms)
## **Top on cloud waterproof damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€9234%€2K6%€3K8%€4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ON Running 3WF10060299 Cloud 6 Damen Black White EU 42**On**€121.31**4.3★2,004 rev](https://www.amazon.de/dp/B0D31TQYKL) [2**On Running 3MF10070070 Cloud 6 Damen Glacier White EU 44.5**On**€133.01**4.2★1,530 rev](https://www.amazon.de/dp/B0D31TLBG3) [3**On Running Cloud 6 Glacier White 38 5 EU**On**€128.67**4.3★2,004 rev](https://www.amazon.de/dp/B0D31S26JK) [4**Skechers Damen Glide-Step Pro Slip-InTurnschuhe Taupe Mesh/Silver Trim 37 EU**Skechers**€55.54**4.4★1,445 rev](https://www.amazon.de/dp/B0D6PXC9W9) [5**ON Running Damen Cloud 6 Sneaker Multi 38.5 EU**On**€128.93**4.3★2,004 rev](https://www.amazon.de/dp/B0D31W2SBC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ON Running Cloud 6 Sneaker**On**€119.22**2,113 rev3mo ago](https://www.amazon.de/dp/B0F7D2CNHS) [**On Running Cloud 6 Orchid Fade 37.5 EU**On**€132.47**2,004 rev11mo ago](https://www.amazon.de/dp/B0DM2MXQP9) [**tenhaag Damen Frauen Low-Top Sneaker Turnschuhe Laufschuhe schnürschuhe atmungsaktiv Halbschuhe straßenschuhe Sportschuhe HERB (HERB) 42 EU / 8 UK**tenhaag**€75.72**3 rev1y ago](https://www.amazon.de/dp/B0F7HTHBPZ) [**On Running 3MF10070070 Cloud 6 Damen Glacier White EU 44.5**On**€133.01**1,530 rev1y ago](https://www.amazon.de/dp/B0D31TLBG3) [**ON Running 3WF10060299 Cloud 6 Damen Black White EU 42**On**€121.31**2,004 rev1y ago](https://www.amazon.de/dp/B0D31TQYKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ON Running Cloud 6 Sneaker**On**€119.22**4.4★**▲ 59%**](https://www.amazon.de/dp/B0F7D2CNHS) [**tenhaag Damen Frauen Low-Top Sneaker Turnschuhe Laufschuhe schnürschuhe atmungsaktiv Halbschuhe straßenschuhe Sportschuhe HERB (HERB) 42 EU / 8 UK**tenhaag**€75.72**5.0★**▲ 58%**](https://www.amazon.de/dp/B0F7HTHBPZ) [**Amazon Essentials Damen Bequemer Rutschfester Serviceschuh Schwarz 37 EU**Amazon Essentials**€38.57**4.1★**▲ 58%**](https://www.amazon.de/dp/B09RXJD1F1) [**inaWarm Bambus Sneaker Socken Damen 39-42 35-38 6 Paar Atmungsaktive Sportsocken Kurze Laufsocken Damen Geschenk mit Geschenkbox**inaWarm**€8.74**4.6★**▲ 58%**](https://www.amazon.de/dp/B0DNFBM2NT) [**ON Running Damen Cloud 6 Sneaker Multi 38.5 EU**On**€128.93**4.3★**▲ 56%**](https://www.amazon.de/dp/B0D31W2SBC)
**~~View all trending →~~**
## **What buyers say about on cloud waterproof damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**32%
*“Bequeme Sneaker”*
**Gesamtgröße**23%
*“Passt ok”*
**Qualität insgesamt**12%
*“Super Qualität”*
**Farbe**6%
*“Super bequem 👍 Super leichter weicher bequemer Schuh ❤️Farbe grau mit orangenen Akzenten sieht klasse aus”*
**beworben Vs Tatsächliches Produkt**4%
*“Alles wie es sein soll”*
**Gewicht leicht**2%
*“Super leichter”*
**Preis-Leistungs-Verhältnis**2%
*“Sehr schöne Sneaker zum fairen Preis”*
**Übung/Sporteignung**2%
*“Perfekte Socken für Sport”*
**Weiches Gefühl**2%
*“Super weich”*
**Materialqualität**2%
*“angenehmes Material,”*
### **What buyers complain about **
**Gesamtgröße**31%
*“Fällt kleiner aus”*
**Haltbarkeit**13%
*“Nach wenigen Malen innen leider schön defekt”*
**Qualität insgesamt**11%
*“enttäuschtende Qualität”*
**Farbe**5%
*“Weißer Schuh”*
**Füße fit**3%
*“Fallen relativ schmal aus”*
**Wasserbeständigkeit**2%
*“Preis passt; einzig fällt auf, dass das Zeichen ‚waterproof‘ wie bei anderen Schuhen desselben Types nicht am Schuh selbst angebracht ist.”*
**Geruch**2%
*“Chemikaliengeruch”*
**Lücke/Loch**2%
*“Schlechte Qualität, sehr schnell Löcher”*
**Preis-Leistungs-Verhältnis**2%
*“Sehr teure Schuhe”*
**Dicke**1%
*“oben drauf dünn.”*
### **Top return reasons **
**Gesamtgröße**39%
**Füße fit**20%
**Farbe**12%
**Breite**8%
**Komfort insgesamt**3%
**Materialqualität**2%
**Länge**2%
**Haftung/Klebrigkeit**1%
**beworben Vs Tatsächliches Produkt**1%
**Produktzustand**1%
## **Common questions**
- **Is on cloud waterproof damen profitable to sell on Amazon Germany?**
- The niche generates €46K/yr across 124 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +25.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the on cloud waterproof damen niche?**
- 19 brands and 294 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in on cloud waterproof damen?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the on cloud waterproof damen niche?**
- Listings span €8.74–€149.13; the average listing price is €101.80 (sweet spot $15–$100). The average incumbent carries 3,742 reviews — the moat a new listing must climb.
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