---
title: "nike schuhe herren — €3.9M/yr Amazon Germany Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/nike-schuhe-herren"
last_updated: "2026-07-20T20:03:42.363Z"
locale: en
meta:
description: "nike schuhe herren clears our launch bar: a $3.9M/yr market growing +11.7% this quarter with returns at 5.0%. Data updated Jul 2026."
"og:description": "nike schuhe herren clears our launch bar: a $3.9M/yr market growing +11.7% this quarter with returns at 5.0%. Data updated Jul 2026."
"og:title": "nike schuhe herren — €3.9M/yr Amazon Germany Niche, Score 60/100 - Flapen"
---
# **nike schuhe herren**
**Launch it**
A $3.9M/yr market growing +11.7% this quarter with returns at 5.0% — clears our launch bar.
Market size 97Growth 40Conversion 4Competition 98Returns 33Price range 69Avg price 95Brand share 45Review moat 22Quality gap 72
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Market size**
**Incredible****€3.9M**
€3.9M/yr · 31.6M searches
**Avg price**
**Incredible****€39.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€6.78–€129.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****5.0%**
return rate — above 6% kills the launch gate
**Review moat**
**Bad****10,315.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, nike schuhe herren is a €3.9M/yr Amazon Germany market (31.6M searches/yr). The top 5 brands hold 78% of demand. Verdict: Launch it — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 100–250/product
- **Revenue / yr**
- **€3.2M–€4.0M**
- units × avg price
- **Launch success**
- **27%**
- 14 of 51 new (360d)
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **173 days**
## **Competition**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**496**
**Top-5 brand share**
**78%**
Top 20: 96%
**Top-5 click share**
**9%**
Top 20: 23%
**Open market**
**19%**
- adidas35% - NIKE22% - PUMA11% - Tommy Hilfiger6% - Amazon Essentials4% - LEZTA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
1.3M750KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/fashion/nike-schuhe-herren/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€39K2%€78K3%€117K4%€156K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 282 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Hilfiger Herren Cupsole Sneaker Essential Leather Schuhe Weiß (White) 43**Tommy Hilfiger**€49.51**4.0★5,425 rev](https://www.amazon.de/dp/B07DJNQJLZ) [2**Nike Herren Court Vision Low Schuhe White 45 EU**NIKE**€50.83**4.3★18,025 rev](https://www.amazon.de/dp/B0983NTYZ5) [3**Tommy Hilfiger Herren Vulcanized Sneaker Schuhe Grau (Steel Grey) 44**Tommy Hilfiger**€36.91**4.2★22,157 rev](https://www.amazon.de/dp/B01N2MFYIE) [4**adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU**adidas**€35.81**4.5★374 rev](https://www.amazon.de/dp/B0F338W3BY) [5**PUMA Unisex Puma Smash v2 L Low-Top Puma White-Puma Black 43 EU**PUMA**€21.90**4.3★100,560 rev](https://www.amazon.de/dp/B077MM177V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Herren Leichte Slip-On-Walkingschuhe Schwarz 42 EU**Amazon Essentials**€30.68**172 rev2mo ago](https://www.amazon.de/dp/B0FNS4H6RL) [**PUMA Unisex Puma Smash v2 L Low-Top Puma White-Puma White-Peacoat-Puma Team Gold 43 EU**PUMA**€22.50**100,571 rev2mo ago](https://www.amazon.de/dp/B08MSRCPML) [**Amazon Essentials Herren Leichte Slip-On-Walkingschuhe Braun 41.5 EU**Amazon Essentials**€25.66**172 rev2mo ago](https://www.amazon.de/dp/B0FNS1QJB5) [**Amazon Essentials Herren Leichte Slip-On-Walkingschuhe Schwarz Weiß 42 EU**Amazon Essentials**€19.81**172 rev2mo ago](https://www.amazon.de/dp/B0FNS3GQRT) [**adidas Herren Advantage Base 2.0 Shoes Core White/Core Black/Trace Brown 44 EU**adidas**€62.43**38 rev2mo ago](https://www.amazon.de/dp/B0FT43XXMN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Unisex Cushioned Sportswear Ankle Socks 3 Pair Pack black/black/white 42-45**adidas**€6.78**4.5★**▲ 40%**](https://www.amazon.de/dp/B0F5B72624) [**Reebok Classic AZ**Reebok**€17.30**3.9★**▲ 36%**](https://www.amazon.de/dp/B0DMPT1SRN) [**Puweco Herren Sportschuhe Laufschuhe Turnschuhe Sneaker Freizeit Straßenlaufschuhe Leichtgewichts Atmungsaktiv Fashion Walkingschuh für Fitness Jogging Walking Tennis**Puweco**€23.68**4.0★**▲ 35%**](https://www.amazon.de/dp/B0GJS14NWJ) [**LEZTA Herren Schuhe Anzugschuhe Oxfords Sneakers Mesh Leichte Atmungsaktive Freizeit Elegante Sportschuhe Tennisschuhe Walkingschuhe Schwarz 274**LEZTA**€33.64**4.3★**▲ 33%**](https://www.amazon.de/dp/B0FW54MMG7) [**Amazon Essentials Herren Oxford-Brogue-Business-Sneaker Strick-Obermaterial Marineblau 44.5 EU**Amazon Essentials**€35.53**4.3★**▲ 33%**](https://www.amazon.de/dp/B0FPNZ1VKL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**23%
*“Sehr bequeme sneaker ideal für Freizeit”*
**Qualität insgesamt**20%
*“Quality”*
**Gesamtgröße**18%
*“Passt super”*
**Preis-Leistungs-Verhältnis**11%
*“Gut günstig”*
**beworben Vs Tatsächliches Produkt**4%
*“Der Artikel entspricht der Produktbeschreibung”*
**Gewicht leicht**3%
*“sind federleicht”*
**Übung/Sporteignung**3%
*“Die Trainings-Hose von Adidas sieht elegant aus, ist von guter Qualität und angenehm zu tragen”*
**Farbe**2%
*“Coole Farbe for me”*
**Form/Stil**1%
*“Und sieht Stylish aus”*
**Materialqualität**1%
*“Das Material fühlt sich hochwertig an”*
### **What buyers complain about **
**Gesamtgröße**31%
*“Er fällt recht schmal”*
**Qualität insgesamt**14%
*“Müll”*
**Haltbarkeit**9%
*“Nach 2 Monaten defekt”*
**Komfort insgesamt**3%
*“Unbequem”*
**Füße fit**3%
*“Die Schuhe fallen in der Länge (Gr. 43) sehr groß aus,”*
**Farbe**2%
*“Farbspränkel an beiden Schuhen”*
**Materialqualität**2%
*“Schwaches Material”*
**Produktzustand**2%
*“Gerbauchte Ware”*
**Übung/Sporteignung**1%
*“Kein Sportschuh”*
**Hartes Gefühl**1%
*“beide sind gleich hart”*
### **Top return reasons **
**Gesamtgröße**47%
**Füße fit**15%
**Breite**10%
**Farbe**6%
**Komfort insgesamt**3%
**Materialqualität**3%
**Qualität insgesamt**2%
**Länge**2%
**beworben Vs Tatsächliches Produkt**1%
**Produktzustand**1%
## **Common questions**
- **Is nike schuhe herren profitable to sell on Amazon Germany?**
- The niche generates €3.9M/yr across 282 tracked products. 14 of 51 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Launch it (60/100).
- **How competitive is the nike schuhe herren niche?**
- 36 brands and 496 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in nike schuhe herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 5.0%.
- **When does demand for nike schuhe herren peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the nike schuhe herren niche?**
- Listings span €6.78–€129.99; the average listing price is €39.68 (sweet spot $15–$100). The average incumbent carries 10,315 reviews — the moat a new listing must climb.
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