---
title: "Nike Kinder — €35K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/nike-kinder"
last_updated: "2026-08-10T20:27:40.256Z"
locale: en
meta:
description: "Niche score 41/100 · €35K/yr market · 343K searches/yr · €34.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €35K/yr market · 343K searches/yr · €34.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nike Kinder — €35K/yr Amazon DE Niche (2026) - Flapen"
---
# **nike kinder**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 9Growth 19Conversion 4Competition 97Returns 16Price range 78Avg price 95Brand share 38Review moat 44Quality gap 55
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€34.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.15–€114.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,126.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€35K**
€35K/yr · 343K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, nike kinder is a €35K/yr Amazon Germany market (343K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Jul. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike kinder market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€43K–€51K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#311**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **49%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**354**
**Top-5 brand share**
**82%**
Top 20: 96%
**Top-5 click share**
**11%**
Top 20: 28%
**Open market**
**20%**
- NIKE60% - adidas9% - JMFCHI4% - Champion3% - RTOUNT3% - PUMA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jul · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/de/fashion/nike-kinder/trend)
## **Top nike kinder search terms**
- **nike kinder**75K/yr-16.2%0.2% conv. - **nike flex runner kinder**24K/yr+12.2%0.1% conv. - **nike schuhe mädchen**29K/yr-24.4%0.1% conv. - **nike air force 1 kinder**30K/yr-37.1%0.1% conv. - **nike schuhe damen air force**29K/yr-37.1%0.1% conv. - **nike mädchen schuhe**18K/yr-26.5%0.2% conv. - **nike laufschuhe kinder**9K/yr+108.1%0.3% conv. - **nike air max kinder**16K/yr-13.3%0.1% conv. - **nike schuhe 39**11K/yr+10.1%0.9% conv. - **nike 39**12K/yr-1.0%0.6% conv. [**All search terms **](https://flapen.com/research/de/fashion/nike-kinder/search-terms)
## **Top nike kinder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€3532%€7053%€1K4%€1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Unisex Kinder Court Borough Low Recraft (Gs) Sneaker Weiß 39 EU**NIKE**€40.38**4.5★3,021 rev](https://www.amazon.de/dp/B0C85Y31Y7) [2**Nike Unisex Kinder Court Borough Low Recraft (Ps) Sneaker Weiß 35 EU**NIKE**€31.60**4.6★1,034 rev](https://www.amazon.de/dp/B0C85ZQ2W2) [3**Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 33 EU**NIKE**€34.13**4.5★182 rev](https://www.amazon.de/dp/B0F9HK4Y4X) [4**Nike Unisex Kinder Mystic Fly Sneaker Black White Anthracite 38 EU**NIKE**€31.89**4.4★30 rev](https://www.amazon.de/dp/B0DQBM4Y1F) [5**Nike Unisex Kinder Court Borough Low Recraft (Gs) Sneaker Weiß 38 EU**NIKE**€40.61**4.5★3,021 rev](https://www.amazon.de/dp/B0C4PGCTDK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nike Kinder Flex Runner 4 Laufschuhe Black/Black/Anthracite 36.5**NIKE**€41.77**304 rev5mo ago](https://www.amazon.de/dp/B0F15LKZG3) [**Nike Kinder Flex Runner 4 Schuhe Black/Black/Anthracite 35**NIKE**€34.18**43 rev7mo ago](https://www.amazon.de/dp/B0F189B7YW) [**Nike Kinder Flex Runner 4 (Ps) Freizeit-Schuhe Med Soft Pink/Med Soft Pink/Pi 28**NIKE**€34.27**406 rev10mo ago](https://www.amazon.de/dp/B0F187FZ1L) [**Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 33 EU**NIKE**€34.13**182 rev1y ago](https://www.amazon.de/dp/B0F9HK4Y4X) [**ASHION Jungen Mädchen Sneaker Walkingschuhe Weich Flexibel Stabil Fitnessschuhe Hallenschuhe für Kinder SchwarzRot 38 EU**ASHION**€26.54**349 rev1y ago](https://www.amazon.de/dp/B0F4D2MDJ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JMFCHI Kinder Turnschuhe Jungen Sportschuhe Kinderschuhe Mädchen Hallenschuhe Outdoor Laufschuhe Sneaker Bequem Atmungsaktiv rutschfest Schwarz Rot gr 37**JMFCHI**€32.35**4.3★**▲ 55%**](https://www.amazon.de/dp/B089VNYH42) [**Nike Kinder Flex Runner 4 Schuhe Black/Black/Anthracite 35**NIKE**€34.18**4.5★**▲ 55%**](https://www.amazon.de/dp/B0F189B7YW) [**Nike Unisex Kinder Court Borough Low Recraft (Ps) Sneaker White Pink Foam 35 EU**NIKE**€32.93**4.3★**▲ 55%**](https://www.amazon.de/dp/B0C4PHHPP8) [**ASHION Jungen Mädchen Sneaker Walkingschuhe Weich Flexibel Stabil Fitnessschuhe Hallenschuhe für Kinder SchwarzRot 38 EU**ASHION**€26.54**4.3★**▲ 55%**](https://www.amazon.de/dp/B0F4D2MDJ7) [**Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 33 EU**NIKE**€34.13**4.5★**▲ 50%**](https://www.amazon.de/dp/B0F9HK4Y4X)
**~~View all trending →~~**
## **What buyers say about nike kinder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**24%
*“Passt”*
**Qualität insgesamt**20%
*“Premium-Qualität”*
**Komfort insgesamt**18%
*“Super bequem”*
**Preis-Leistungs-Verhältnis**6%
*“guter Preis”*
**beworben Vs Tatsächliches Produkt**5%
*“Produkt ist wie beschrieben”*
**Übung/Sporteignung**4%
*“Super für den Sport”*
**Gewicht leicht**3%
*“Federleichte Lieblingsschuhe”*
**Benutzerfreundlichkeit**3%
*“einfache Handhabung”*
**Materialqualität**2%
*“Das Material fühlt sich robust an”*
**Farbe**1%
*“Auch farblich gut abgestimmt”*
### **What buyers complain about **
**Gesamtgröße**33%
*“Fällt klein aus”*
**Produktzustand**10%
*“Wurden davor schonmal getragen”*
**Qualität insgesamt**10%
*“Qualität 🚮 Müll”*
**Haltbarkeit**8%
*“Sind nach 4x tragen schon kaputt”*
**Hartes Gefühl**6%
*“Schuhe waren einfach dreckig und getragen”*
**Komfort insgesamt**5%
*“Unbequem”*
**beworben Vs Tatsächliches Produkt**4%
*“Anderst als abgebildet”*
**Farbe**3%
*“Farbspränkel an beiden Schuhen”*
**Defekt Material/Teile**2%
*“schade”*
**Schmerzlinderung – insgesamt**2%
*“tut man weh als laufen erste Woche.”*
### **Top return reasons **
**Gesamtgröße**60%
**Füße fit**10%
**Breite**6%
**Farbe**3%
**beworben Vs Tatsächliches Produkt**3%
**Komfort insgesamt**3%
**Materialqualität**2%
**Qualität insgesamt**2%
**Produktzustand**1%
**Länge**1%
## **Common questions**
- **Is nike kinder profitable to sell on Amazon Germany?**
- The niche generates €35K/yr across 238 tracked products. 12 of 41 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the nike kinder niche?**
- 38 brands and 354 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in nike kinder?**
- Top complaints mined from reviews: Gesamtgröße, Produktzustand, Qualität insgesamt. The return rate is 7.6% — above our launch gate.
- **When does demand for nike kinder peak?**
- Demand peaks in Mar–Jul; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the nike kinder niche?**
- Listings span €7.15–€114.72; the average listing price is €34.29 (sweet spot $15–$100). The average incumbent carries 2,127 reviews — the moat a new listing must climb.
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