---
title: "Nike Cap — €215K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/nike-cap"
last_updated: "2026-08-10T14:24:14.087Z"
locale: en
meta:
description: "Niche score 54/100 · €215K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €215K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nike Cap — €215K/yr Amazon DE Niche (2026) - Flapen"
---
# **nike cap**
**Worth a look**
Shows a fragmented shelf (top 5 take 30% of clicks), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 41Growth 83Conversion 21Competition 85Returns 47Price range 81Avg price 85Brand share 4Review moat 63Quality gap 43
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****€18.88**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+80.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****€8.15–€48.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****991.43**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€215K**
€215K/yr · 682K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nike cap is a €215K/yr Amazon Germany market (682K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike cap market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€189K–€236K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#446**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 65%
**Open market**
**1%**
- adidas54% - Von Dutch42% - Tommy Hilfiger1% - Blackskies1% - Jan & Jul1% - Soulbuddy1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +80.8% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/de/fashion/nike-cap/trend)
## **Top nike cap search terms**
- **von dutch cap**143K/yr+76.3%1.1% conv. - **adidas cap**92K/yr+120.5%1.4% conv. - **adidas cap herren**62K/yr+137.9%1.8% conv. - **van dutch cap herren**54K/yr+61.7%1.9% conv. - **von dutch cap herren**36K/yr+43.4%1.4% conv. - **adidas cap damen**19K/yr+318.2%0.8% conv. - **von dutch**27K/yr+73.6%0.7% conv. - **adidas basecap herren**19K/yr+179.6%2.0% conv. - **adidas kappe**19K/yr+149.0%1.7% conv. - **adidas kappe herren**21K/yr+115.1%2.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/nike-cap/search-terms)
## **Top nike cap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€6K6%€13K9%€19K12%€26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cap Herren Empfindliche Haut Tracker Kappe Herren Angenehm Atmungsaktiv Schwarz Einheitsgröße**Von Dutch**€23.94**4.3★156 rev](https://www.amazon.de/dp/B0B2KPZJ4Z) [2**adidas Unisex Baseball Cotton New Logo Hat Black/White M-L**adidas**€12.02**4.5★234 rev](https://www.amazon.de/dp/B0CZCV6F66) [3**Von Dutch Trucker Cap CAS1 COL WHI White Black Weiß Schwarz Size:OneSize**Von Dutch**€24.55**4.4★111 rev](https://www.amazon.de/dp/B07S774V4M) [4**adidas Unisex Baseball Lightweights Metal Hat Black M-L**adidas**€8.86**4.6★1,747 rev](https://www.amazon.de/dp/B0CZCGZ8LP) [5**adidas Unisex Baseball Lightweights Metal Hat White M-L**adidas**€10.53**4.6★1,747 rev](https://www.amazon.de/dp/B0CZCGDXCS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Baseball Cotton New Logo Hat Black/White M-L**adidas**€12.02**234 rev1mo ago](https://www.amazon.de/dp/B0CZCV6F66) [**adidas Unisex Baseball Lightweights Metal Hat Black M-L**adidas**€8.86**1,747 rev1mo ago](https://www.amazon.de/dp/B0CZCGZ8LP) [**adidas Unisex Baseball Lightweights Metal Hat White M-L**adidas**€10.53**1,747 rev1mo ago](https://www.amazon.de/dp/B0CZCGDXCS) [**adidas Unisex Bball 3S New Logo Hat Dark Blue/White S-M**adidas**€11.42**797 rev1mo ago](https://www.amazon.de/dp/B0CZCV73G4) [**adidas Unisex Baseball Lightweights Cap Metal Black OSFW**adidas**€8.15**1,747 rev1mo ago](https://www.amazon.de/dp/B0CZCS41JL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Unisex Baseball Lightweights Metal Hat White M-L**adidas**€10.53**4.6★**▲ 43%**](https://www.amazon.de/dp/B0CZCGDXCS) [**adidas Unisex Bball 3S New Logo Hat Dark Blue/White S-M**adidas**€11.42**4.6★**▲ 39%**](https://www.amazon.de/dp/B0CZCV73G4) [**adidas Unisex Baseball Cap Cotton New Logo Black/White OSFL**adidas**€11.00**3.8★**▲ 38%**](https://www.amazon.de/dp/B0CZCNVG93) [**adidas Unisex Baseball Cotton New Logo Hat White/Black S-M**adidas**€11.72**4.3★**▲ 38%**](https://www.amazon.de/dp/B0CZCK42NJ) [**adidas Unisex Bball 3S New Logo Hat White/Black S-M**adidas**€10.91**4.6★**▲ 30%**](https://www.amazon.de/dp/B0CZCKSXDD)
**~~View all trending →~~**
## **What buyers say about nike cap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**33%
*“Passt”*
**Qualität insgesamt**23%
*“Gute Quality, hoffe ich mal”*
**Preis-Leistungs-Verhältnis**12%
*“Geld wert”*
**Komfort insgesamt**7%
*“Super bequem”*
**beworben Vs Tatsächliches Produkt**7%
*“Alles so wie es sein soll”*
**Form/Stil**5%
*“schick”*
**Materialqualität**3%
*“Material”*
**Farbe**2%
*“schöne Farben”*
**Design insgesamt**2%
*“Cool strahlend weiß mega Design”*
**Gewicht leicht**1%
*“Super leicht”*
### **What buyers complain about **
**Gesamtgröße**31%
*“Fällt klein aus”*
**Qualität insgesamt**14%
*“jute Qualität”*
**Farbe**13%
*“Farbton passt nicht”*
**Preis-Leistungs-Verhältnis**7%
*“Preis ist es nicht wert”*
**Steifheit**4%
*“verstärkung vorderseite stirn könnte etwas weicher sein zu steif sonst OK”*
**Rost/Korrodieren**4%
*“Metall-Puma-Emblem korrodiert und sieht deshalb schäbig aus”*
**Form/Stil**4%
*“Aber das schlimmste ist, dass das Cap voll schief genäht wurde”*
**beworben Vs Tatsächliches Produkt**4%
*“Die Mütze hatte das abgebildete Adidas-Logo auf der Frontseite, sonst kein Hinweis auf Adidas”*
**Verschluss Qualität**4%
*“Mütze OK - Verschluss schlecht”*
**Fleckenbeständigkeit**4%
*“Es haben sich weiße Schweißränder gebildet, die sich nach der Wäsche mit Feinwaschmittel rötlich verfärbt haben”*
### **Top return reasons **
**Gesamtgröße**64%
**Farbe**8%
**Materialqualität**4%
**Form/Stil**4%
**beworben Vs Tatsächliches Produkt**3%
**Qualität insgesamt**2%
**Nacken fit**2%
**Breite**2%
**Nähen/Finish/Polieren**1%
**Produktzustand**1%
## **Common questions**
- **Is nike cap profitable to sell on Amazon Germany?**
- The niche generates €215K/yr across 60 tracked products. 19 of 27 products launched in the last 360 days are still selling. 90-day search growth is +80.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the nike cap niche?**
- 8 brands and 109 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in nike cap?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 3.3%.
- **When does demand for nike cap peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the nike cap niche?**
- Listings span €8.15–€48.06; the average listing price is €18.88 (sweet spot $15–$100). The average incumbent carries 991 reviews — the moat a new listing must climb.
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