---
title: "Nike 35 — €30K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/nike-35"
last_updated: "2026-08-10T13:17:58.079Z"
locale: en
meta:
description: "Niche score 41/100 · €30K/yr market · 75K searches/yr · €27.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €30K/yr market · 75K searches/yr · €27.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nike 35 — €30K/yr Amazon DE Niche (2026) - Flapen"
---
# **nike 35**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 25Conversion 19Competition 96Returns 10Price range 88Avg price 95Brand share 33Review moat 44Quality gap 43
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€27.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.43–€49.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,050.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€30K**
€30K/yr · 75K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, nike 35 is a €30K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike 35 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€34K–€41K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **65%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**197**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**17%**
Top 20: 43%
**Open market**
**12%**
- adidas46% - NIKE22% - PUMA10% - RTOUNT4% - JMFCHI3% - KKTOTO3% - Open — no brand owns it (14 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — +0.0% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/nike-35/trend)
## **Top nike 35 search terms**
- **adidas 35**14K/yr-3.3%1.3% conv. - **nike 35**9K/yr-3.0%1.5% conv. - **laufschuhe kinder 35**6K/yr+61.5%2.0% conv. - **adidas 35 jungen**6K/yr+15.9%2.2% conv. - **nike schuhe 35 jungen**6K/yr+1.8%1.7% conv. - **nike 35 jungen**6K/yr-12.4%1.8% conv. - **nike schuhe 35**7K/yr-20.0%1.0% conv. - **adidas schuhe 35**6K/yr-8.8%1.2% conv. - **nike schuhe jungen 35**5K/yr+32.0%0.8% conv. - **puma 35**5K/yr-17.3%1.3% conv. [**All search terms **](https://flapen.com/research/de/fashion/nike-35/search-terms)
## **Top nike 35 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€6074%€1K6%€2K8%€2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 35.5 EU**adidas**€25.55**4.5★2,738 rev](https://www.amazon.de/dp/B0CKXT1Z9X) [2**Nike Unisex Kinder Court Borough Low Recraft (Ps) Sneaker Weiß 35 EU**NIKE**€31.60**4.6★1,034 rev](https://www.amazon.de/dp/B0C85ZQ2W2) [3**adidas Unisex Kinder VL Court 3.0 Shoes FTWR White/Core Black/Grey One 35 EU**adidas**€25.03**4.6★2,826 rev](https://www.amazon.de/dp/B0CKS2VLFL) [4**PUMA Anzarun Lite Ac+ Ps Unisex Kinder Sneaker Puma Black Puma White 35 EU**PUMA**€23.16**4.5★2,557 rev](https://www.amazon.de/dp/B07SBWMD2V) [5**Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 35 EU**NIKE**€35.20**4.2★25 rev](https://www.amazon.de/dp/B0F9HGMC1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 35 EU**adidas**€19.65**628 rev7mo ago](https://www.amazon.de/dp/B0F1XWVHLJ) [**adidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 35.5 EU**adidas**€27.07**95 rev7mo ago](https://www.amazon.de/dp/B0F33RPQLG) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 35 EU**adidas**€20.99**627 rev7mo ago](https://www.amazon.de/dp/B0F1XHJL2H) [**Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 35 EU**NIKE**€35.20**25 rev11mo ago](https://www.amazon.de/dp/B0F9HGMC1C) [**adidas Unisex Kinder Grand Court 00s Shoes Children Semi Lucid Blue/Off White/Gum 35 EU**adidas**€26.81**890 rev1y ago](https://www.amazon.de/dp/B0DMVJS3Y3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 35 EU**adidas**€20.99**4.7★**▲ 61%**](https://www.amazon.de/dp/B0F1XHJL2H) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 35 EU**adidas**€19.65**4.7★**▲ 61%**](https://www.amazon.de/dp/B0F1XWVHLJ) [**NIKE 9 Paar Everyday Essential Ankle Sneakersocken Socken Quarter Unisex DX5080 Farbe:Schwarz/schwarz/weiss Socken Neu:34-38**NIKE**€49.98**4.8★**▲ 60%**](https://www.amazon.de/dp/B0B5V81NNN) [**JMFCHI SPORTS Unisex Kinder Sneaker Jungen Turnschuhe Mädchen Sportschuhe Hallenschuhe Outdoor Laufschuhe Schwarz Blau 37 EU**JMFCHI SPORTS**€39.43**3.8★**▲ 57%**](https://www.amazon.de/dp/B0F1XY47CB) [**ASHION Jungen Mädchen Sneaker Walkingschuhe Weich Flexibel Stabil Fitnessschuhe Hallenschuhe für Kinder SchwarzRot 38 EU**ASHION**€26.54**4.3★**▲ 56%**](https://www.amazon.de/dp/B0F4D2MDJ7)
**~~View all trending →~~**
## **What buyers say about nike 35**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**24%
*“Passt”*
**Komfort insgesamt**23%
*“Sehr bequeme Sneaker”*
**Qualität insgesamt**15%
*“Gewohnt super Qualität”*
**Preis-Leistungs-Verhältnis**13%
*“der Preis toll.”*
**Gewicht leicht**6%
*“Federleichte Lieblingsschuhe”*
**Stärke**4%
*“robust”*
**Übung/Sporteignung**3%
*“Sehr guter Laufschuh für Kinder”*
**Außensohlenqualität**3%
*“Sehr schöne Schuhe, gut bewegliche Sohle, nichts drückt, Größe: wie bei Adidas üblich -lieber eine Nummer größer”*
**Farbe**2%
*“Die Streifen ändern je nach Lichteinfall ihre Farbe”*
**Form/Stil**1%
*“stylisch”*
### **What buyers complain about **
**Gesamtgröße**22%
*“fallen etwas kleiner aus.”*
**Haltbarkeit**19%
*“Schnell defekt”*
**beworben Vs Tatsächliches Produkt**11%
*“Nicht wie abgebildet”*
**Stärke**8%
*“Nicht robust”*
**Produktzustand**6%
*“Nachkaufprodukt”*
**Lücke/Loch**6%
*“Zu schnell Löcher”*
**Komfort insgesamt**4%
*“Unbequem”*
**Qualität insgesamt**4%
*“Schlechte Qualität”*
**Einfache Reinigung**3%
*“Schmutzig”*
**Farbe**3%
*“aber hätte ich sie weiß behalten wollen,hätte ich sie zurück schicken müssen”*
### **Top return reasons **
**Gesamtgröße**53%
**Füße fit**13%
**Breite**11%
**Farbe**4%
**Komfort insgesamt**3%
**beworben Vs Tatsächliches Produkt**2%
**Materialqualität**2%
**Länge**1%
**Qualität insgesamt**1%
**Haltbarkeit**1%
## **Common questions**
- **Is nike 35 profitable to sell on Amazon Germany?**
- The niche generates €30K/yr across 137 tracked products. 17 of 34 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the nike 35 niche?**
- 20 brands and 197 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in nike 35?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 9.1% — above our launch gate.
- **What does it cost to enter the nike 35 niche?**
- Listings span €11.43–€49.98; the average listing price is €27.10 (sweet spot $15–$100). The average incumbent carries 2,051 reviews — the moat a new listing must climb.
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