---
title: "Negroni — €36K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/negroni"
last_updated: "2026-08-10T14:24:06.344Z"
locale: en
meta:
description: "Niche score 47/100 · €36K/yr market · 34K searches/yr · €18.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €36K/yr market · 34K searches/yr · €18.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Negroni — €36K/yr Amazon DE Niche (2026) - Flapen"
---
# **negroni**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 51Conversion 63Competition 20Returns 100Price range 80Avg price 85Brand share 24Review moat 90Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****197.09**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€18.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.67–€29.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€36K**
€36K/yr · 34K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, negroni is a €36K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **negroni market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€38K–€47K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#2,214**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**27**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**7%**
- Fashion Drinks41% - Campari26% - ARDENT BATCH9% - Tanqueray8% - CONTE CAMILLO7% - Bottega3% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — +20.9% search growth over the last 90 days.
2K1KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/negroni/trend)
## **Top negroni search terms**
- **negroni**26K/yr+22.6%5.0% conv. - **negroni set**4K/yr+14.6%1.6% conv. - **campari negroni**3K/yr+15.3%4.9% conv. [**All search terms **](https://flapen.com/research/de/fashion/negroni/search-terms)
## **Top negroni products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€7K30%€11K40%€14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fashion Drinks | Crew Socken aus Bio Baumwolle im Negroni Design | 1 Paar Socken mit besticktem Motiv in Größe 42-46 | Geschenk Negroni**Fashion Drinks**€15.79**5.0★6 rev](https://www.amazon.de/dp/B0CN9C84R9) [2**Campari Negroni - italienischer servierfertiger Pre-Dinner Cocktail aus dem Hause Campari - kombiniert mit dem Aroma von Gin und rotem Wermut - 1 x 0 5 Liter**Campari**€18.69**4.5★853 rev](https://www.amazon.de/dp/B01B16BA5A) [3**Fashion Drinks | Crew Socken aus Bio Baumwolle im Negroni Design | 1 Paar Socken mit besticktem Motiv in Größe 36-41 | Geschenk Negroni**Fashion Drinks**€15.57**5.0★6 rev](https://www.amazon.de/dp/B0CN99NPFH) [4**Ardent Batch Premium Cocktails No. 1 The Negroni 25 2% vol. Vermouth-Gin-Bitter trinkfertiger Cocktail (1 x 0.5 l)**ARDENT BATCH**€21.05**5.0★4 rev](https://www.amazon.de/dp/B0FRG57N1B) [5**Campari Negroni Geschenkset 1x 0 5 l Campari Negroni im Set mit 2 Gläsern italienischer servierfertiger Pre-Dinner Cocktail**Campari**€29.66**4.5★853 rev](https://www.amazon.de/dp/B0DM6LHT5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ardent Batch Premium Cocktails No. 1 The Negroni 25 2% vol. Vermouth-Gin-Bitter trinkfertiger Cocktail (1 x 0.5 l)**ARDENT BATCH**€21.05**4 rev9mo ago](https://www.amazon.de/dp/B0FRG57N1B) [**Negroni Club I Retro Italo Classic Gin Cocktail Drink Rücken T-Shirt**Alkohol Designs - Bar Party Urlaub Karneval Saufen**€14.01**0 rev1y ago](https://www.amazon.de/dp/B0F97B6T5P) [**Campari Negroni Geschenkset 1x 0 5 l Campari Negroni im Set mit 2 Gläsern italienischer servierfertiger Pre-Dinner Cocktail**Campari**€29.66**853 rev1y ago](https://www.amazon.de/dp/B0DM6LHT5S) [**Tanqueray London Dry Gin Negroni Cocktail Drink Cocktail Collection 17 5% vol 500ml Einzelflasche**Tanqueray**€11.67**224 rev2y ago](https://www.amazon.de/dp/B0CVQVBDN1) [**CONTE CAMILLO NEGRONI 30% VOL. 0 7L**CONTE CAMILLO**€23.11**41 rev2y ago](https://www.amazon.de/dp/B0CZ4DMQXS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fashion Drinks | Crew Socken aus Bio Baumwolle im Negroni Design | 1 Paar Socken mit besticktem Motiv in Größe 42-46 | Geschenk Negroni**Fashion Drinks**€15.79**5.0★**▲ 170%**](https://www.amazon.de/dp/B0CN9C84R9) [**Fashion Drinks | Crew Socken aus Bio Baumwolle im Negroni Design | 1 Paar Socken mit besticktem Motiv in Größe 36-41 | Geschenk Negroni**Fashion Drinks**€15.57**5.0★**▲ 113%**](https://www.amazon.de/dp/B0CN99NPFH) [**Ardent Batch Premium Cocktails No. 1 The Negroni 25 2% vol. Vermouth-Gin-Bitter trinkfertiger Cocktail (1 x 0.5 l)**ARDENT BATCH**€21.05**5.0★**▲ 33%**](https://www.amazon.de/dp/B0FRG57N1B) [**Negroni Club I Retro Italo Classic Gin Cocktail Drink Rücken T-Shirt**Alkohol Designs - Bar Party Urlaub Karneval Saufen**€14.01**0.0★**— 8%**](https://www.amazon.de/dp/B0F97B6T5P) [**CONTE CAMILLO NEGRONI 30% VOL. 0 7L**CONTE CAMILLO**€23.11**4.7★**▼ 26%**](https://www.amazon.de/dp/B0CZ4DMQXS)
**~~View all trending →~~**
## **What buyers say about negroni**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack**25%
*“Gut im Geschmack”*
**Alkoholgeschmack**25%
*“Der Drink passt nämlich erstaunlich gut”*
**Geschmack insgesamt**17%
*“schmeckt herausragend und ist gut gemischt”*
**Mischung/Verhältnis**14%
*“Die perfekte Mischung”*
**Bitter**14%
*“Bitter, ausgewogen und so, wie er sein soll”*
**Qualität insgesamt**6%
*“Einfach perfekt”*
### **What buyers complain about **
**Geschmack**50%
*“Geschmackssache”*
**Geschmack insgesamt**25%
*“Leider nicht wirklich mein Geschmack”*
**Benutzerfreundlichkeit**25%
*“Schwierig wieder zu verschließen”*
### **Top return reasons **
**Gesamtgröße**100%
## **Common questions**
- **Is negroni profitable to sell on Amazon Germany?**
- The niche generates €36K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the negroni niche?**
- 9 brands and 27 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in negroni?**
- Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Benutzerfreundlichkeit. The return rate is 0.1%.
- **What does it cost to enter the negroni niche?**
- Listings span €11.67–€29.66; the average listing price is €18.96 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.
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