---
title: "Search terms — nachthemd herren - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/nachthemd-herren/search-terms"
last_updated: "2026-08-10T17:34:38.881Z"
locale: en
meta:
  description: "Niche score 51/100 · €58K/yr market · 201K searches/yr · €21.68 avg price. Soft demand (-31.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €58K/yr market · 201K searches/yr · €21.68 avg price. Soft demand (-31.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nachthemd herren - Flapen"
---

# **nachthemd herren**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but soft demand (-31.2% this quarter) keeps it on the watch list.

Market size 14Growth 9Conversion 17Competition 96Returns 54Price range 91Avg price 92Brand share 71Review moat 89Quality gap 53

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****€21.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€12.91–€52.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****222.71**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€58K**

€58K/yr · 201K searches

**Growth**

**Bad****-31.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms