---
title: "Mütze Herren — €504K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/muetze-herren"
last_updated: "2026-08-10T11:35:11.853Z"
locale: en
meta:
description: "Niche score 48/100 · €504K/yr market · 4.3M searches/yr · €12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €504K/yr market · 4.3M searches/yr · €12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mütze Herren — €504K/yr Amazon DE Niche (2026) - Flapen"
---
# **mütze herren**
**Skip it**
Soft demand (-82.4% this quarter) — this niche doesn't clear our bar today.
Market size 60Growth 0Conversion 12Competition 94Returns 22Price range 60Avg price 52Brand share 96Review moat 23Quality gap 48
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Market size**
**Good****€504K**
€504K/yr · 4.3M searches
**Price range**
**Good****€5.00–€29.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€12.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,394**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-82.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, mütze herren is a €504K/yr Amazon Germany market (4.3M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mütze herren market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€978K–€1.2M**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**56 **▼falling
**Sellers**
**222**
**Top-5 brand share**
**36%**
Top 20: 74%
**Top-5 click share**
**21%**
Top 20: 51%
**Open market**
**60%**
- Enter the Complex8% - Carhartt8% - JACK & JONES8% - HAMUNI7% - Djfkey4% - MOBIUSPHY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -82.4% search growth over the last 90 days.
400K300KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.4×
[**Open Trend **](https://flapen.com/research/de/fashion/muetze-herren/trend)
## **Top mütze herren search terms**
- **mütze herren**967K/yr-84.0%1.0% conv. - **mütze**464K/yr-69.5%0.7% conv. - **beanie**202K/yr-65.3%0.7% conv. - **mütze damen**819K/yr-91.3%0.6% conv. - **beanie herren**282K/yr-79.0%1.3% conv. - **beanie damen**200K/yr-70.3%0.8% conv. - **mützen**85K/yr-59.7%0.3% conv. - **mützen herren**95K/yr-71.0%0.5% conv. - **herren mütze**135K/yr-83.2%0.7% conv. - **dünne mütze herren**33K/yr-52.7%2.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/muetze-herren/search-terms)
## **Top mütze herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€10K4%€20K6%€30K8%€40K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carhartt Herren Knit Cuffed Beanie Beanie Hat Schwarz Einheitsgröße**Carhartt**€12.83**4.6★183,996 rev](https://www.amazon.de/dp/B002G9UDYG) [2**JACK & JONES Herren Strickmütze JJDNA Beanie NOOS 12092815 Einfarbig Gr. One Size Schwarz (Black)**JACK & JONES**€7.49**4.6★6,934 rev](https://www.amazon.de/dp/B00XX66NSG) [3**MOBIUSPHY Wintermütze Herren Damen Strickmütze Beanie Mütze Schwarz Wollmütze Winter Erwachsener klassisches Design Herrenmütze Modern Weich Elastisch Haube aus atmungsaktivem (Schwarz)**MOBIUSPHY**€6.13**4.3★2,978 rev](https://www.amazon.de/dp/B07W8LXSQ2) [4**Enter the Complex Leichte Beanie Mütze Herren und Damen Übergangsmütze Herbst Winter und Frühling Sommer Dünne Kopfbedeckung Baumwolle (Jersey) L/XL Anthrazit**Enter the Complex**€12.24**4.5★6,167 rev](https://www.amazon.de/dp/B01NGUBHH9) [5**Wmcaps Beanie Mütze Herren Winter Warme Unisex Wintermütze Strickmütze Dehnbare Weiche Wollmütze mit Bündchen und Dickem Warmem Futter Geschenke für Freundin männer Frauen (Grau)**Wmcaps**€8.07**4.6★2,624 rev](https://www.amazon.de/dp/B0BB6Y92MM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WTACTFUL 3 Stück - Laufmütze Herren und Damen Sportmütze Fahrrad Mütze Skull Cap Atmungsaktiv für Laufen Radfahren Klettern Jogging Fitness Outdoor Schwarz+Schwarz+Weiß**WTACTFUL**€12.83**386 rev7mo ago](https://www.amazon.de/dp/B0FVLNYZT1) [**Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Schwarz)**Djfkey**€8.66**76 rev11mo ago](https://www.amazon.de/dp/B0FKYXX2DS) [**Zouwel 3 Stück Fahrradmütze Unter Helm Winddichte Fahrradmütze Polyester Laufmütze für Herren Damen Winter Warme Dünne Mütze (DE/NL/SE/PL Alphanumerisch M Schwarz Grau Marineblau)**Zouwel**€8.66**319 rev1y ago](https://www.amazon.de/dp/B0DK3D6V8J) [**Tommy Hilfiger Herren Strickmütze Flag Cotton Beanie mit Kaschmir Schwarz (Black) Einheitsgröße**Tommy Hilfiger**€23.57**5,286 rev2y ago](https://www.amazon.de/dp/B0CSDYG7D3) [**TSKNOMO Woll Fischermütze für den Winter Trawler-Beanie Kurze Strickmütze für Männer und Frauen**TSKNOMO**€7.65**209 rev2y ago](https://www.amazon.de/dp/B0CNN2X6F6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WTACTFUL 3 Stück - Laufmütze Herren und Damen Sportmütze Fahrrad Mütze Skull Cap Atmungsaktiv für Laufen Radfahren Klettern Jogging Fitness Outdoor Schwarz+Schwarz+Weiß**WTACTFUL**€12.83**4.3★**▲ 552%**](https://www.amazon.de/dp/B0FVLNYZT1) [**Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Schwarz)**Djfkey**€8.66**4.8★**▲ 426%**](https://www.amazon.de/dp/B0FKYXX2DS) [**Enter the Complex Leichte Beanie Mütze Herren und Damen Übergangsmütze Herbst Winter und Frühling Sommer Dünne Kopfbedeckung Baumwolle (Jersey) L/XL Anthrazit**Enter the Complex**€12.24**4.5★**▲ 302%**](https://www.amazon.de/dp/B01NGUBHH9) [**TSKNOMO Woll Fischermütze für den Winter Trawler-Beanie Kurze Strickmütze für Männer und Frauen**TSKNOMO**€7.65**4.2★**▲ 177%**](https://www.amazon.de/dp/B0CNN2X6F6) [**Enter the Complex Leichte Beanie Mütze Herren und Damen Übergangsmütze Sommer Beanie Dünne Kopfbedeckung Baumwolle (Jersey) L/XL Schwarz**Enter the Complex**€12.34**4.5★**▲ 120%**](https://www.amazon.de/dp/B01N0OM6X9)
**~~View all trending →~~**
## **What buyers say about mütze herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**24%
*“sitzt perfect”*
**Wärme**21%
*“cool & warm”*
**Qualität insgesamt**15%
*“Top Product”*
**Komfort insgesamt**9%
*“Super bequem”*
**Preis-Leistungs-Verhältnis**5%
*“Definitiv ihren Preis wert”*
**beworben Vs Tatsächliches Produkt**3%
*“Tut was sie soll”*
**Materialqualität**3%
*“Material angenehm”*
**Weiches Gefühl**3%
*“Material ist weich und angenehm, Farbe auch”*
**Gewicht leicht**2%
*“leichtes Material - perfekt, wenn es wärmer wird - klare Kaufempfehlung”*
**Farbe**1%
*“Farbe”*
### **What buyers complain about **
**Gesamtgröße**34%
*“Fällt total klein aus”*
**Qualität insgesamt**6%
*“nicht herausragend”*
**Preis-Leistungs-Verhältnis**4%
*“Sein Geld nicht wert”*
**Materialqualität**3%
*“Material sieht ungepflegt aus”*
**Farbe**3%
*“verlieren in der Sonne schnell ihre Farbe”*
**Dicke**3%
*“Das Material ist dünn”*
**Form/Stil**3%
*“Vom Style eher unauffällig”*
**beworben Vs Tatsächliches Produkt**3%
*“Abweichend zu den Fotos”*
**Länge**2%
*“Zwei Mützen bestellt, unterschiedliche Längen”*
**Haltbarkeit**2%
*“Fusselt schon am 2. Tag”*
### **Top return reasons **
**Gesamtgröße**62%
**Farbe**10%
**Breite**5%
**Materialqualität**3%
**Qualität insgesamt**3%
**Dünn**2%
**beworben Vs Tatsächliches Produkt**2%
**Länge**2%
**Nacken fit**2%
**Form/Stil**1%
## **Common questions**
- **Is mütze herren profitable to sell on Amazon Germany?**
- The niche generates €504K/yr across 108 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -82.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mütze herren niche?**
- 56 brands and 222 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in mütze herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 5.8% — above our launch gate.
- **When does demand for mütze herren peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 20.4× the quietest.
- **What does it cost to enter the mütze herren niche?**
- Listings span €5.00–€29.76; the average listing price is €12.23 (sweet spot $15–$100). The average incumbent carries 7,394 reviews — the moat a new listing must climb.
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