---
title: "Mütze Grau — €10K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/muetze-grau"
last_updated: "2026-08-10T10:35:20.925Z"
locale: en
meta:
description: "Niche score 33/100 · €10K/yr market · 151K searches/yr · €20.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · €10K/yr market · 151K searches/yr · €20.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mütze Grau — €10K/yr Amazon DE Niche (2026) - Flapen"
---
# **mütze grau**
**Skip it**
Soft demand (-88.6% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 4Competition 91Returns 19Price range 71Avg price 88Brand share 25Review moat 24Quality gap 47
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****€20.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€7.20–€34.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,147.71**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€10K**
€10K/yr · 151K searches
**Growth**
**Bad****-88.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, mütze grau is a €10K/yr Amazon Germany market (151K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mütze grau market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€25K–€30K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,140**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **49%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**149**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 49%
**Open market**
**9%**
- Barts57% - VAUDE27% - French Fitness Revolution3% - Carhartt2% - Columbia1% - FUQILA1% - Open — no brand owns it (13 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -88.6% search growth over the last 90 days.
4K3KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/muetze-grau/trend)
## **Top mütze grau search terms**
- **barts**18K/yr-53.5%0.0% conv. - **barts mütze damen**64K/yr-96.2%0.1% conv. - **vaude mütze**7K/yr-67.7%1.9% conv. - **barts mütze**23K/yr-91.1%0.4% conv. - **vaude mütze herren**7K/yr-71.8%2.3% conv. - **mütze grau**6K/yr-84.2%1.6% conv. - **mütze barts damen**9K/yr-95.4%0.0% conv. - **mütze barts**5K/yr-94.3%0.0% conv. - **mütze grau damen**5K/yr-96.3%2.0% conv. - **mütze damen barts**7K/yr-97.5%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/muetze-grau/search-terms)
## **Top mütze grau products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€2064%€4126%€6188%€8241101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VAUDE Mütze Edo Beanie III in Grau Warme & atmungsaktive Wintermütze - Unisex Beanie-Mütze in Rippstrick-Optik - Thermomütze ausgekleidet mit weichem Fleece - Made in Germany**VAUDE**€14.27**4.4★876 rev](https://www.amazon.de/dp/B09WYWXK3T) [2**Barts Damen Witzia Beanie Baskenmütze Grau (Heather Grey 0002) One Size (Herstellergröße: Uni)**Barts**€25.62**4.6★447 rev](https://www.amazon.de/dp/B07VF6LYZY) [3**Barts Strickmütze Beanie Winter-Mütze Vinson 3127 Toffee 09**Barts**€27.81**4.7★178 rev](https://www.amazon.de/dp/B01HDH988W) [4**Barts Damen WUPPER Cap WUPPER-Kappe Sand Uni**Barts**€20.43**3.6★11 rev](https://www.amazon.de/dp/B07CR7R6WX) [5**Barts Melange Jamaica Flatcap Schirmmütze Schiebermütze Leinencap Baumwollcap Herren - mit Schirm Futter Futter Sommer Frühling-Sommer - One Size blau**Barts**€28.11**4.2★223 rev](https://www.amazon.de/dp/B07PDXNFYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barts Smoothe Cap Basecap Baseballcap Baumwollcap Damen/Herren - Metallschnalle mit Schirm Frühling-Sommer Herbst-Winter Frühjahr Sommer Herbst Winter - One Size cremeweiß**Barts**€28.24**0 rev3mo ago](https://www.amazon.de/dp/B0GSWRJ9FH) [**Barts Begonia Visor Sonnenvisor Damenvisor Damen/Herren - mit Schirm Frühling-Sommer Frühjahr Sommer - One Size cremeweiß**Barts**€28.84**1 rev4mo ago](https://www.amazon.de/dp/B0GSKS3Z7N) [**Barts Kinabalu Beanie Mütze D39Winter Unisex**Barts**€21.99**0 rev1y ago](https://www.amazon.de/dp/B0DK2VWMV2) [**Barts Beanie Vinson Strickmütze mit Hunde-Patches 3127 Green 14**Barts**€28.06**178 rev2y ago](https://www.amazon.de/dp/B0D8PSMNMH) [**VAUDE Cuba Libre Cap III**VAUDE**€18.11**58 rev2y ago](https://www.amazon.de/dp/B0D6C2V17X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barts Begonia Visor Sonnenvisor Damenvisor Damen/Herren - mit Schirm Frühling-Sommer Frühjahr Sommer - One Size cremeweiß**Barts**€28.84**5.0★**▲ 954%**](https://www.amazon.de/dp/B0GSKS3Z7N) [**Barts Smoothe Cap Basecap Baseballcap Baumwollcap Damen/Herren - Metallschnalle mit Schirm Frühling-Sommer Herbst-Winter Frühjahr Sommer Herbst Winter - One Size cremeweiß**Barts**€28.24**0.0★**▲ 931%**](https://www.amazon.de/dp/B0GSWRJ9FH) [**Barts Damen WUPPER Cap WUPPER-Kappe Sand Uni**Barts**€20.43**3.6★**▲ 840%**](https://www.amazon.de/dp/B07CR7R6WX) [**Barts Melange Jamaica Flatcap Schirmmütze Schiebermütze Leinencap Baumwollcap Herren - mit Schirm Futter Futter Sommer Frühling-Sommer - One Size blau**Barts**€28.11**4.2★**▲ 816%**](https://www.amazon.de/dp/B07PDXNFYN) [**VAUDE Cuba Libre Cap III**VAUDE**€18.11**4.0★**▲ 812%**](https://www.amazon.de/dp/B0D6C2V17X)
**~~View all trending →~~**
## **What buyers say about mütze grau**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wärme**30%
*“cool & warm”*
**Gesamtgröße**17%
*“Passt”*
**Qualität insgesamt**15%
*“Super Qualität”*
**Komfort insgesamt**10%
*“bequem”*
**beworben Vs Tatsächliches Produkt**4%
*“Genau wie auf dem Bild”*
**Farbe**3%
*“der Farbton bleibt bisher bestehen.”*
**Preis-Leistungs-Verhältnis**3%
*“Für den Preis ideal”*
**Weiches Gefühl**3%
*“schönes weiches Material”*
**Wetterfest**2%
*“Ideale Winterbekleidung”*
**Gewicht leicht**1%
*“Leicht und angenehm zu tragen”*
### **What buyers complain about **
**Gesamtgröße**40%
*“Fällt klein aus”*
**Qualität insgesamt**8%
*“Qualität mangelhaft”*
**Farbe**6%
*“Markenlogo fällt leider extrem auf durch die Rote Farbe”*
**Nähen/Finish/Polieren**6%
*“Nahtstelle an der Krempe löst sich”*
**Wärme**5%
*“Hält nicht warm - selbst bei +5°C”*
**Haltbarkeit**3%
*“Fusselt schon am 2. Tag”*
**Produktzustand**2%
*“Artikel war gebraucht”*
**Wetterfest**2%
*“Hält nicht warm - selbst bei +5°C”*
**Geruch**2%
*“Geruch unaushaltbar”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**1%
*“Die Mütze ist auch nicht besonders elastisch”*
### **Top return reasons **
**Gesamtgröße**59%
**Farbe**13%
**Breite**4%
**beworben Vs Tatsächliches Produkt**3%
**Materialqualität**3%
**Form/Stil**2%
**Qualität insgesamt**2%
**Dünn**2%
**Wärme**1%
**Länge**1%
## **Common questions**
- **Is mütze grau profitable to sell on Amazon Germany?**
- The niche generates €10K/yr across 96 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -88.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the mütze grau niche?**
- 19 brands and 149 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in mütze grau?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 6.7% — above our launch gate.
- **What does it cost to enter the mütze grau niche?**
- Listings span €7.20–€34.31; the average listing price is €20.04 (sweet spot $15–$100). The average incumbent carries 5,148 reviews — the moat a new listing must climb.
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