---
title: "Mütze Braun — €22K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/muetze-braun"
last_updated: "2026-08-10T06:14:02.379Z"
locale: en
meta:
description: "Niche score 32/100 · €22K/yr market · 75K searches/yr · €15.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · €22K/yr market · 75K searches/yr · €15.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mütze Braun — €22K/yr Amazon DE Niche (2026) - Flapen"
---
# **mütze braun**
**Skip it**
Soft demand (-92.2% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 25Competition 69Returns 13Price range 83Avg price 75Brand share 47Review moat 17Quality gap 37
**Price range**
**Great****€5.76–€67.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€15.08**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****19,054.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€22K**
€22K/yr · 75K searches
**Growth**
**Bad****-92.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, mütze braun is a €22K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mütze braun market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€19K–€23K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#323**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **59%**
- **Out of stock**
- **25.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**20%**
- Carhartt54% - Quiksilver7% - DonDon6% - Wmcaps5% - Hatsatar4% - Hatstar4%
## **Demand**
Weekly Amazon search volume, last 26 weeks — -92.2% search growth over the last 90 days.
4K3KJan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/muetze-braun/trend)
## **Top mütze braun search terms**
- **carhartt mütze kinder**15K/yr-88.0%0.0% conv. - **carhartt mütze baby**6K/yr-77.2%0.0% conv. - **mütze braun**12K/yr-92.7%1.0% conv. - **braune mütze**6K/yr-91.0%3.0% conv. - **mütze braun damen**14K/yr-95.4%1.6% conv. - **carhartt kinder mütze**4K/yr-91.1%1.4% conv. - **braune mütze damen**8K/yr-96.7%1.8% conv. - **mütze damen braun**11K/yr-98.3%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/muetze-braun/search-terms)
## **Top mütze braun products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€8898%€2K12%€3K16%€4K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carhartt Workwear Beanie Mütze Watch Hat Arbeitsmütze Braun mittel**Carhartt**€13.06**4.6★184,004 rev](https://www.amazon.de/dp/B002G9UDY6) [2**Carhartt Mädchen Acryl-strickmütze Mütze schwarz-kaviar Kleinkind**Carhartt**€17.61**4.8★50,415 rev](https://www.amazon.de/dp/B0051DR9Z0) [3**Carhartt Unisex Acrylic Watch Hat Mütze One Size Desert Orange**Carhartt**€12.89**4.6★19,055 rev](https://www.amazon.de/dp/B0B4PBT5QJ) [4**Carhartt Beanie Mütze Watch Hat - Arbeitsmütze Brown**Carhartt**€15.24**4.6★8,115 rev](https://www.amazon.de/dp/B091Z89W37) [5**DonDon Mütze Herren Mütze Damen Wintermütze Beanie klassisches Design braun**DonDon**€8.79**4.4★6,261 rev](https://www.amazon.de/dp/B01M4N2WQU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baesics Wintermütze Braun mit Herz Damen Herren Unisex weiche kuschelige Strickmütze Beanie elastisch und warm One Size für Herbst und Winter Alltag und Outdoor Geschenk Frauen Männer**Baesics**€19.29**82 rev10mo ago](https://www.amazon.de/dp/B0FPBSHN2N) [**Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Hellbraun)**Djfkey**€8.66**76 rev11mo ago](https://www.amazon.de/dp/B0FKYY8CY7) [**Carhartt A18 Rippstrickmütze Unisex Dusty Olive OS**Carhartt**€16.51**184,004 rev1y ago](https://www.amazon.de/dp/B0F7ZWM6H3) [**Levis Kinder Beanie Schwarz Schwarz Einheitsgröße**Levi's**€13.42**11 rev1y ago](https://www.amazon.de/dp/B0F7RW8HK5) [**Quiksilver Boys Performer Beanie Kids Cap**Quiksilver**€12.78**11 rev1y ago](https://www.amazon.de/dp/B0DPG55RRN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hatstar Klassische Beanie Mütze in Jeans Braun meliert für Damen und Herren weiches & atmungsaktives Material in Einheitsgröße Übergangsmütze für Frühling Sommer und Herbst**Hatstar**€10.89**4.4★**▲ 1000%**](https://www.amazon.de/dp/B079RRG1NF) [**Carhartt Mädchen Mütze Gr. Kleinkind Brite Orange**Carhartt**€26.46**4.8★**▲ 819%**](https://www.amazon.de/dp/B00E0KSG52) [**Carhartt Unisex - Erwachsene Rib Knit Acrylic Hat Farbe:Thundercloud Größe:one Size**Carhartt**€17.48**4.7★**▲ 739%**](https://www.amazon.de/dp/B0D3J5WCP4) [**Wmcaps Kinder Wintermütze Mütze mit Warmem Fleecefutter Bequeme Strickmütze Wollmütze für Kinder im Alter von 2-5 Jahren Warmes Geschenke für Kleine Jungen und Mädchen Ingwer**Wmcaps**€9.94**4.7★**▲ 738%**](https://www.amazon.de/dp/B0DG2QWLMK) [**Quiksilver Boys Performer Beanie Kids Cap**Quiksilver**€12.78**4.6★**▲ 407%**](https://www.amazon.de/dp/B0DPG55RRN)
**~~View all trending →~~**
## **What buyers say about mütze braun**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wärme**29%
*“Aber so hält sie gut warm”*
**Gesamtgröße**16%
*“Passt genau”*
**Qualität insgesamt**16%
*“Ansonsten gewohnt Carhartt Qualität gewesen”*
**beworben Vs Tatsächliches Produkt**10%
*“Erwartungen voll erfüllt”*
**Farbe**10%
*“eine große Farbvielfalt sprechen für sich.”*
**Komfort insgesamt**4%
*“Hübsch und bequem”*
**Materialqualität**2%
*“Wie erwartet schönes Material u sitzt gut”*
**Waschechtheit**2%
*“Farbe und Größe behalten auch nach dem Waschen”*
**Preis-Leistungs-Verhältnis**2%
*“Jedoch von der Preisleistung sehr gut”*
**Wetterfest**1%
*“perfekt für den Winter”*
### **What buyers complain about **
**Gesamtgröße**32%
*“Fällt klein aus”*
**Länge**21%
*“Zwei Mützen bestellt, unterschiedliche Längen”*
**Farbe**8%
*“auch die Farbe hat mir in echt nicht ganz so gut gefallen”*
**Form/Stil**5%
*“Finde die Mütze macht bei mir einen unschöne Kopfform”*
**Wärme**4%
*“Gute Passform jedoch nicht so warm wie gedacht”*
### **Top return reasons **
**Gesamtgröße**45%
**Farbe**31%
**Breite**5%
**beworben Vs Tatsächliches Produkt**3%
**Qualität insgesamt**3%
**Materialqualität**2%
**Form/Stil**2%
**Nacken fit**1%
**Länge**1%
**Lücke/Loch**1%
## **Common questions**
- **Is mütze braun profitable to sell on Amazon Germany?**
- The niche generates €22K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -92.2%. Flapen's verdict: Skip it (32/100).
- **How competitive is the mütze braun niche?**
- 19 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in mütze braun?**
- Top complaints mined from reviews: Gesamtgröße, Länge, Farbe. The return rate is 8.3% — above our launch gate.
- **What does it cost to enter the mütze braun niche?**
- Listings span €5.76–€67.21; the average listing price is €15.08 (sweet spot $15–$100). The average incumbent carries 19,055 reviews — the moat a new listing must climb.
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