---
title: "Midlayer Herren — €0/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/midlayer-herren"
last_updated: "2026-08-05T21:25:08.465Z"
locale: en
meta:
description: "Niche score 41/100 · €0/yr market · 103K searches/yr · €40.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €0/yr market · 103K searches/yr · €40.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Midlayer Herren — €0/yr Amazon DE Niche (2026) - Flapen"
---
# **midlayer herren**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 96Returns 0Price range 79Avg price 95Brand share 93Review moat 59Quality gap 60
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€40.30**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****€9.75–€115.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,157.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€0**
€0/yr · 103K searches
**Growth**
**Bad****-86.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.7%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, midlayer herren is a €0/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 42% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **midlayer herren market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€30K–€40K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**182**
**Top-5 brand share**
**42%**
Top 20: 91%
**Top-5 click share**
**18%**
Top 20: 46%
**Open market**
**52%**
- VAUDE13% - RevolutionRace8% - 33,000ft8% - BROKIG8% - Mammut6% - Jack Wolfskin5%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -86.1% search growth over the last 90 days.
5K4KJan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/midlayer-herren/trend)
## **Top midlayer herren search terms**
- **midlayer herren**33K/yr-61.1%0.4% conv. - **wanderpullover herren**6K/yr+13.4%0.6% conv. - **skirolli herren**25K/yr-96.9%0.6% conv. - **skipullover**7K/yr-95.9%0.0% conv. - **ski oberteil herren**7K/yr-98.3%1.4% conv. - **ski shirt herren langarm**5K/yr-97.5%0.0% conv. - **ski pullover**6K/yr-98.3%2.2% conv. - **ski rolli herren langarm**5K/yr-98.1%0.0% conv. - **skirolli**5K/yr-98.9%0.0% conv. - **skishirt herren**4K/yr-99.5%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/midlayer-herren/search-terms)
## **Top midlayer herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€04%€06%€08%€0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BROKIG Leichte Hoodie Herren Schnelltrocknende Laufjacke Atmungsaktives Kapuzenpullover Trainingsjacke mit Reißverschluss(Schwarz L)**BROKIG**€28.80**4.4★289 rev](https://www.amazon.de/dp/B0BGPNQ842) [2**Under Armour Herren Tech 2.0 1/2 Zip sportliches Longsleeve schnell trocknendes Langarmshirt für Männer**Under Armour**€21.81**4.5★28,178 rev](https://www.amazon.de/dp/B0785WWVM9) [3**VAUDE Herren Fleecepullover Livigno Halfzip II warm schnell trocknend atmungsaktiv Passform: Slim fit black L**VAUDE**€38.33**4.5★173 rev](https://www.amazon.de/dp/B085YJ4697) [4**CARWORNIC Herren Langarmshirt Half Zip Sportshirt Laufshirt 1/4 Zip Pullover Leicht Atmungsaktiv Gym Jogging Trainingsshirt mit Stehkragen**CARWORNIC**€20.04**4.3★449 rev](https://www.amazon.de/dp/B09TND77LH) [5**BROKIG Leichte Hoodie Herren Schnelltrocknende Laufjacke Atmungsaktives Kapuzenpullover Trainingsjacke mit Reißverschluss(Dunkelgrau L)**BROKIG**€29.34**4.4★289 rev](https://www.amazon.de/dp/B0BGP6M9VR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swedemount Ultra Light Tech Midlayer Kapuzenpullover für Herren Leichter Trainingspullover**Swedemount**€50.27**0 rev5mo ago](https://www.amazon.de/dp/B0GP1KP3WR) [**Salewa PUEZ CAMMINO PL JKT M XL blueberry**Salewa**€56.24**79 rev7mo ago](https://www.amazon.de/dp/B0F9FG9QYZ) [**RevolutionRace Hiker Fleece Hoodie für Herren Leichter und elastischer Fleece-Hoodie Black L**RevolutionRace**€42.85**71 rev1y ago](https://www.amazon.de/dp/B0FCG2TM5N) [**RevolutionRace Hiker Half-Zip Fleece für Herren Leichter und elastischer Fleece mit halbem Reißverschluss Deep Navy L**RevolutionRace**€37.17**50 rev1y ago](https://www.amazon.de/dp/B0FCG3VP6V) [**33 000ft Herren Laufshirt 1/4 Reißverschlus Sportshirt Leicht Langarmshirt Stehkragen Funktionsshirt Atmungsaktiv Pullover Trainingsshirt für Gym Fitness Training Schwarz M**33,000ft**€20.32**49 rev1y ago](https://www.amazon.de/dp/B0DTK44CP4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jack Wolfskin Herren Peak District Fz M Hot Choc L EU**Jack Wolfskin**€30.10**4.0★**▲ 227%**](https://www.amazon.de/dp/B0DLLCBYB6) [**Swedemount Ultra Light Tech Midlayer Kapuzenpullover für Herren Leichter Trainingspullover**Swedemount**€50.27**0.0★**▲ 227%**](https://www.amazon.de/dp/B0GP1KP3WR) [**BROKIG Leichte Hoodie Herren Schnelltrocknende Laufjacke Atmungsaktives Kapuzenpullover Trainingsjacke mit Reißverschluss(Schwarz L)**BROKIG**€28.80**4.4★**▲ 202%**](https://www.amazon.de/dp/B0BGPNQ842) [**Helly Hansen Herren Crew Midlayer Jacket 2 Marineblau L**Helly Hansen**€108.55**4.6★**▲ 186%**](https://www.amazon.de/dp/B0CKSRTCJN) [**BROKIG Leichte Hoodie Herren Schnelltrocknende Laufjacke Atmungsaktives Kapuzenpullover Trainingsjacke mit Reißverschluss(Dunkelgrau L)**BROKIG**€29.34**4.4★**▲ 184%**](https://www.amazon.de/dp/B0BGP6M9VR)
**~~View all trending →~~**
## **What buyers say about midlayer herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**23%
*“Passt”*
**Qualität insgesamt**19%
*“Super Produkt”*
**Komfort insgesamt**13%
*“Bequeme, warme und schöne Jacke”*
**Wärme**11%
*“Warm”*
**Materialqualität**5%
*“Leichtes Material”*
**Taschen/Abteilungen**4%
*“hat mehrere Taschen”*
**Gewicht leicht**3%
*“Trägt sich angenehm leicht, ist tadellos verarbeitet”*
**Preis-Leistungs-Verhältnis**2%
*“Preis Leistung ist ok”*
**Weiches Gefühl**2%
*“Warm, weich, kuschelig, leicht, schnell trocknend und tolle Qualität”*
**Form/Stil**1%
*“Insgesamt ein stylisches und qualitativ überzeugendes Shirt”*
### **What buyers complain about **
**Gesamtgröße**15%
*“XXL fällt klein aus”*
**Qualität insgesamt**9%
*“Schlechte Qualität”*
**Materialqualität**8%
*“Material und Qualität nicht ok”*
**Produktzustand**7%
*“Retoureprodukt erhalten”*
**Dünn**7%
*“Für Winter ist viel zu dünn”*
**Geruch**5%
*“er hat ganz schrecklich gerochen”*
**Haltbarkeit**5%
*“Allerdings gehen nach 5 Monaten sämtliche Nähte auf”*
**Reißverschlussqualität**5%
*“Nach zwei Monaten war der Zipp kaputt”*
**Nähen/Finish/Polieren**3%
*“Nähte lösen sich sehr schnell auf”*
**Dicke**3%
*“Mir zu Dünn, deshalb zurück geschickt”*
### **Top return reasons **
**Gesamtgröße**48%
**Dünn**13%
**Materialqualität**6%
**Farbe**6%
**Qualität insgesamt**5%
**Breite**3%
**Ärmelpassform**2%
**Länge**2%
**beworben Vs Tatsächliches Produkt**2%
**Produktzustand**2%
## **Common questions**
- **Is midlayer herren profitable to sell on Amazon Germany?**
- The niche generates €0/yr across 133 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -86.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the midlayer herren niche?**
- 40 brands and 182 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in midlayer herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 12.7% — above our launch gate.
- **What does it cost to enter the midlayer herren niche?**
- Listings span €9.75–€115.58; the average listing price is €40.30 (sweet spot $15–$100). The average incumbent carries 1,157 reviews — the moat a new listing must climb.
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