---
title: "Search terms — merino pullover herren - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/merino-pullover-herren/search-terms"
last_updated: "2026-08-10T19:23:24.932Z"
locale: en
meta:
  description: "Niche score 46/100 · €78K/yr market · 152K searches/yr · €34.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · €78K/yr market · 152K searches/yr · €34.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — merino pullover herren - Flapen"
---

# **merino pullover herren**

**Skip it**

Soft demand (-75.0% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 0Conversion 19Competition 95Returns 6Price range 89Avg price 95Brand share 58Review moat 70Quality gap 75

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Incredible****€34.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€10.63–€67.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****691.65**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****€78K**

€78K/yr · 152K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****10.3%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-75.0%**

90-day search growth — must beat 0% to launch

**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")

## Search terms