---
title: "Maui Jim Sonnenbrille Herren — €28K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/maui-jim-sonnenbrille-herren"
last_updated: "2026-08-10T10:55:49.723Z"
locale: en
meta:
description: "Niche score 51/100 · €28K/yr market · 55K searches/yr · €82.79 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €28K/yr market · 55K searches/yr · €82.79 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Maui Jim Sonnenbrille Herren — €28K/yr Amazon DE Niche (2026) - Flapen"
---
# **maui jim sonnenbrille herren**
**Worth a look**
Shows demand growing +173.2% this quarter, but a small market ($28K/yr) keeps it on the watch list.
Market size 7Growth 97Conversion 8Competition 89Returns 36Price range 50Avg price 81Brand share 25Review moat 65Quality gap 55
**Growth**
**Incredible****+173.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****€82.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****894.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€14.46–€183.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€28K**
€28K/yr · 55K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, maui jim sonnenbrille herren is a €28K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maui jim sonnenbrille herren market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€21K–€41K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,309**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 65%
**Open market**
**8%**
- Maui Jim65% - JIM HALO14% - Tifosi4% - Perfectmiaoxuan4% - ICECUBE4% - PUKCLAR2% - Open — no brand owns it (9 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — +173.2% search growth over the last 90 days.
3K2KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/fashion/maui-jim-sonnenbrille-herren/trend)
## **Top maui jim sonnenbrille herren search terms**
- **maui jim sonnenbrille herren**26K/yr+242.6%0.6% conv. - **maui jim**22K/yr+119.3%0.4% conv. - **maui jim sonnenbrille damen**7K/yr+155.6%0.5% conv. [**All search terms **](https://flapen.com/research/de/fashion/maui-jim-sonnenbrille-herren/search-terms)
## **Top maui jim sonnenbrille herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€5654%€1K6%€2K8%€2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JIM HALO Sport Sonnenbrille für Damen Herren TR90 Randlos Unzerbrechlich Rahmen für Laufen Angeln Baseball Fahren Grau**JIM HALO**€15.94**4.2★3,848 rev](https://www.amazon.de/dp/B07H11NFY6) [2**JIM HALO Polarisierte Sport Sonnenbrille für Herren Damen TR90 Randloser Rahmen zum Laufen Angeln Radfahren Fahren Braun**JIM HALO**€16.12**4.2★3,848 rev](https://www.amazon.de/dp/B09P16WVC4) [3**Maui Jim BLUE HAWAII KAULIKE MATTE TRANS BLUE**Maui Jim**€102.02**4.8★46 rev](https://www.amazon.de/dp/B0DQQBPHTD) [4**MAUI JIM Brille Größe 61 mm Schwarz/Eye SIZE: 61 Temple LENGTH: 127 Vertical SIZE: 38**Maui Jim**€133.86**4.4★294 rev](https://www.amazon.de/dp/B0753383CS) [5**Maui Jim - Herrensonnenbrille - 407-02 - Kanaha**Maui Jim**€102.06**4.6★861 rev](https://www.amazon.de/dp/B002FU6UDO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maui Jim BLUE HAWAII KAULIKE MATTE TRANS BLUE**Maui Jim**€102.02**46 rev1y ago](https://www.amazon.de/dp/B0DQQBPHTD) [**Maui Jim GREY HOOKIPA ULTRA MATTE BLACK**Maui Jim**€129.09**63 rev1y ago](https://www.amazon.de/dp/B0DQQV4JLY) [**Tifosi Sanctum Sonnenbrille (Ice Blue Cobalt Blue Mirror)**Tifosi**€41.69**562 rev1y ago](https://www.amazon.de/dp/B0DBZYYSR8) [**Perfectmiaoxuan 3er-Pack Polarisierte Sonnenbrille Herren Damen Leichte TR90 Sonnenbrille mit UV400 Schutz TAC Gläser für Autofahren Angeln Urlaub & Freizeit**Perfectmiaoxuan**€20.77**2,753 rev1y ago](https://www.amazon.de/dp/B0DDXRR8JJ) [**MAUI JIM HCL PUKAUA SHINY LIGHT GOLD W/YELLOW**Maui Jim**€111.31**5 rev1y ago](https://www.amazon.de/dp/B0DCP3WHYM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tifosi Sanctum Sonnenbrille (Ice Blue Cobalt Blue Mirror)**Tifosi**€41.69**4.6★**▲ 55%**](https://www.amazon.de/dp/B0DBZYYSR8) [**Perfectmiaoxuan 3er-Pack Polarisierte Sonnenbrille Herren Damen Leichte TR90 Sonnenbrille mit UV400 Schutz TAC Gläser für Autofahren Angeln Urlaub & Freizeit**Perfectmiaoxuan**€20.77**4.0★**▲ 48%**](https://www.amazon.de/dp/B0DDXRR8JJ) [**JIM HALO Sport Sonnenbrille für Damen Herren TR90 Randlos Unzerbrechlich Rahmen für Laufen Angeln Baseball Fahren Grau**JIM HALO**€15.94**4.2★**▲ 40%**](https://www.amazon.de/dp/B07H11NFY6) [**ICECUBE AVENTO Polarisierte Sport-Sonnenbrille UV400 Schutz mit Anti-Rutsch-Funktion und leichtem Rahmen - für Männer und Frauen beim Fahren Laufen (Black/Grey Mirror)**ICECUBE**€29.39**4.5★**▲ 39%**](https://www.amazon.de/dp/B07G8WDT6H) [**JIM HALO Polarisierte Sport Sonnenbrille für Herren Damen TR90 Randloser Rahmen zum Laufen Angeln Radfahren Fahren Braun**JIM HALO**€16.12**4.2★**▲ 34%**](https://www.amazon.de/dp/B09P16WVC4)
**~~View all trending →~~**
## **What buyers say about maui jim sonnenbrille herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**26%
*“Passt”*
**Preis-Leistungs-Verhältnis**24%
*“Preislich gut”*
**Qualität insgesamt**17%
*“Super Produkt”*
**Gewicht leicht**3%
*“Sehr leicht und schön zum tragen”*
**Design insgesamt**3%
*“Coole Brille und Design”*
**beworben Vs Tatsächliches Produkt**3%
*“Produkt wie dargestellt”*
**Übung/Sporteignung**3%
*“Ideal für Sport und Outdoor-Aktivitäten”*
**Komfort insgesamt**3%
*“Super Sitz”*
**Haltbarkeit**2%
*“Doppelt hält besser”*
**Farbe**2%
*“Angenehme Farbgebung”*
### **What buyers complain about **
**Qualität insgesamt**35%
*“Plastikschrott”*
**Gesamtgröße**15%
*“aber leider ist die Passform nicht ganz optimal für mich”*
**Haltbarkeit**7%
*“Nach nur wenigen Nutzungen ist die erste Brille defekt”*
**Druckqualität**4%
*“Keinen Monat alt und an den Bügeln verschwindet der Aufdruck”*
**Dicke**4%
*“Dünner rahmen”*
**Dünn**4%
*“Leider für mich etwas zu dünn”*
**Materialqualität**2%
*“Billiges Plastikgestell”*
**Geeignet für den Außenbereich**2%
*“Im Freien nicht zu empfehlen”*
**Umweltfreundlichkeit**2%
*“Nicht Nachhaltig”*
**Ergonomie**2%
*“Ist jedoch nicht so ergonomisch, drückt an den Ohren und Nasenbügel zu eng”*
### **Top return reasons **
**Gesamtgröße**69%
**Qualität insgesamt**5%
**beworben Vs Tatsächliches Produkt**5%
**Farbe**5%
**Breite**4%
**Form/Stil**2%
**Produktzustand**2%
**Kratzfestigkeit**1%
**Preis-Leistungs-Verhältnis**1%
**Materialqualität**1%
## **Common questions**
- **Is maui jim sonnenbrille herren profitable to sell on Amazon Germany?**
- The niche generates €28K/yr across 70 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +173.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the maui jim sonnenbrille herren niche?**
- 15 brands and 66 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in maui jim sonnenbrille herren?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 4.2%.
- **What does it cost to enter the maui jim sonnenbrille herren niche?**
- Listings span €14.46–€183.91; the average listing price is €82.79 (sweet spot $15–$100). The average incumbent carries 895 reviews — the moat a new listing must climb.
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