---
title: "Luigi — €13K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/luigi"
last_updated: "2026-08-10T13:18:12.766Z"
locale: en
meta:
description: "Niche score 44/100 · €13K/yr market · 48K searches/yr · €21.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €13K/yr market · 48K searches/yr · €21.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Luigi — €13K/yr Amazon DE Niche (2026) - Flapen"
---
# **luigi**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 10Conversion 16Competition 77Returns 91Price range 76Avg price 91Brand share 57Review moat 43Quality gap 42
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€21.24**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Great****€6.80–€118.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,190.15**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€13K**
€13K/yr · 48K searches
According to Flapen's Amazon Germany niche tracking, luigi is a €13K/yr Amazon Germany market (48K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **luigi market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€16K–€21K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,815**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **68%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**19 **—flat
**Sellers**
**295**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 73%
**Open market**
**24%**
- Super Mario25% - Simba23% - THE SUPER MARIO BROS. MOVIE12% - iZoeL6% - Jakks Pacific5% - Get Trend5%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -30.8% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/de/fashion/luigi/trend)
## **Top luigi search terms**
- **luigi**26K/yr-28.1%1.5% conv. - **mario und luigi**11K/yr-46.8%0.4% conv. - **luigi figur**7K/yr+2.0%1.3% conv. - **mario luigi**5K/yr-47.5%1.4% conv. [**All search terms **](https://flapen.com/research/de/fashion/luigi/search-terms)
## **Top luigi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€63410%€1K15%€2K20%€3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simba Super Mario Luigi Plüschfigur Weiches Kuscheltier originalgetreues Design aus der Nintendo-Welt für Kinder und Fans grün-blau Größe 30 cm ab 0 Jahren**Simba**€8.62**4.8★6,277 rev](https://www.amazon.de/dp/B08T6XTD1C) [2**Nintendo Super Mario Movie - Luigi Figur 13cm**THE SUPER MARIO BROS. MOVIE**€19.89**4.8★3,498 rev](https://www.amazon.de/dp/B09QY385LV) [3**Super Mario Jungen Schlafanzug Grau 128**Super Mario**€14.88**4.6★1,214 rev](https://www.amazon.de/dp/B08424ZZPD) [4**Super Mario Basecap und Sonnenbrille Set Jungen 4-14 Jahre Sommer Kinder Cap mit UV Schutz Kindersonnenbrille Geschenke für Kinder (Grün Super Mario)**Get Trend**€14.16**4.7★145 rev](https://www.amazon.de/dp/B0FTZKVXPY) [5**Simba Toys Luigi Plüschtier geeignet ab den ersten Monaten 20 cm**Simba**€12.74**4.7★808 rev](https://www.amazon.de/dp/B099ZLM4Q8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Super Mario Basecap und Sonnenbrille Set Jungen 4-14 Jahre Sommer Kinder Cap mit UV Schutz Kindersonnenbrille Geschenke für Kinder (Grün Super Mario)**Get Trend**€14.16**145 rev3mo ago](https://www.amazon.de/dp/B0FTZKVXPY) [**Super Mario Galaxy Movie 6 cm große Figur mit Rückziehmotorrad Luigi**THE SUPER MARIO BROS. MOVIE**€13.94**16 rev4mo ago](https://www.amazon.de/dp/B07KXPF9RM) [**Super Mario Galaxy-Film: Mario-Actionfigur (12 7 cm) mit Zubehör offiziell lizenziert von Jakks Pacific 22 Gelenkpunkte inklusive im Dunkeln leuchtendem Luma ab 3 Jahren**Jakks Pacific**€16.76**322 rev4mo ago](https://www.amazon.de/dp/B07KWWH2XN) [**Super Mario Jungen Tshirt 3er-Pack Cooles T Shirt Jungen und T-Shirt Kinder aus Baumwolle für den Sommer 122**Super Mario**€23.63**93 rev5mo ago](https://www.amazon.de/dp/B0GKGHVRCH) [**Super Mario Jungen Tshirt 3er-Pack Cooles T Shirt Jungen und T-Shirt Kinder aus Baumwolle für den Sommer 116**Super Mario**€23.46**93 rev5mo ago](https://www.amazon.de/dp/B0GKH2NNPC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Super Mario Jungen Schlafanzug Grau 128**Super Mario**€14.88**4.6★**▲ 173%**](https://www.amazon.de/dp/B08424ZZPD) [**Super Mario Jungen Schlafanzug Grau 152**Super Mario**€13.42**4.6★**▲ 172%**](https://www.amazon.de/dp/B08424ZQQ1) [**Super Mario Basecap und Sonnenbrille Set Jungen 4-14 Jahre Sommer Kinder Cap mit UV Schutz Kindersonnenbrille Geschenke für Kinder (Grün Super Mario)**Get Trend**€14.16**4.7★**▲ 172%**](https://www.amazon.de/dp/B0FTZKVXPY) [**Super Mario Jungen Schlafanzug Grau 134**Super Mario**€14.62**4.6★**▲ 172%**](https://www.amazon.de/dp/B08424SY59) [**Super Mario Galaxy-Film: Mario-Actionfigur (12 7 cm) mit Zubehör offiziell lizenziert von Jakks Pacific 22 Gelenkpunkte inklusive im Dunkeln leuchtendem Luma ab 3 Jahren**Jakks Pacific**€16.76**4.7★**▲ 171%**](https://www.amazon.de/dp/B07KWWH2XN)
**~~View all trending →~~**
## **What buyers say about luigi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**16%
*“Top Produkt”*
**Preis-Leistungs-Verhältnis**16%
*“Preis Leistung ok”*
**Gesamtgröße**14%
*“die Passform stimmt.”*
**Spaß/Unterhaltungserlebnis**12%
*“Super Spiel”*
**beworben Vs Tatsächliches Produkt**6%
*“Erfüllt sein Zweck”*
**Geschenk Zweck**6%
*“Ist natürlich super wenn man es verschenken will”*
**Farbe**4%
*“Tolle farbe”*
**Design insgesamt**4%
*“Spielklassiker in schönem Design”*
**Stärke**3%
*“Wirklich robuste Figuren”*
**Weiches Gefühl**3%
*“Angenehm weiche Qualität”*
### **What buyers complain about **
**Gesamtgröße**15%
*“Mützen eigenartig und klein”*
**Haltbarkeit**12%
*“Leider löst sich nach einiger Zeit der Druck ab”*
**beworben Vs Tatsächliches Produkt**12%
*“Artikelbeschreibung seltsam”*
**Qualität insgesamt**8%
*“Keine gute Qualität”*
**Haftung/Klebrigkeit**8%
*“Klebereste”*
**Farbe**8%
*“Luigis Gesicht ist leider ein wenig zu grün”*
**Druckqualität**8%
*“Nach nunmehr 2 Jahren ist vom Aufdruck kaum was übrig geblieben”*
**Preis-Leistungs-Verhältnis**4%
*“Leider auch recht teuer”*
**Geruch**4%
*“die Bärte stinken so schlimm nach Chemie, dass man sie sich nicht unter die Nase kleben mag.”*
**Radqualität**4%
*“biegen sich die Räder nach oben wenn das Kart nicht auf dem Ständer steht.”*
### **Top return reasons **
**Gesamtgröße**59%
**Qualität insgesamt**11%
**Defekt Material/Teile**5%
**Geschenk Zweck**4%
**Haftung/Klebrigkeit**2%
**beworben Vs Tatsächliches Produkt**2%
**Touch-/Tastensteuerung**2%
**Produktzustand**2%
**Farbe**2%
**Funktionalität insgesamt**1%
## **Common questions**
- **Is luigi profitable to sell on Amazon Germany?**
- The niche generates €13K/yr across 41 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the luigi niche?**
- 19 brands and 295 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in luigi?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 1.2%.
- **When does demand for luigi peak?**
- Demand peaks in Feb–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the luigi niche?**
- Listings span €6.80–€118.68; the average listing price is €21.24 (sweet spot $15–$100). The average incumbent carries 2,190 reviews — the moat a new listing must climb.
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