---
title: "Trend — lizard button - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/lizard-button/trend"
last_updated: "2026-08-07T22:15:07.490Z"
locale: en
meta:
  description: "Niche score 54/100 · €26K/yr market · 62K searches/yr · €11.08 avg price. Soft demand (-44.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €26K/yr market · 62K searches/yr · €11.08 avg price. Soft demand (-44.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lizard button - Flapen"
---

# **lizard button**

**Worth a look**

Shows a thin review moat (6 avg reviews), but soft demand (-44.6% this quarter) keeps it on the watch list.

Market size 7Growth 3Conversion 48Competition 70Returns 100Price range 48Avg price 42Brand share 81Review moat 100Quality gap 98

**Review moat**

**Incredible****5.51**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****€4.39–€24.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€11.08**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****€26K**

€26K/yr · 62K searches

**Growth**

**Bad****-44.6%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Trend