---
title: "Liverpool — €50K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/liverpool"
last_updated: "2026-08-07T02:12:23.424Z"
locale: en
meta:
description: "Niche score 49/100 · €50K/yr market · 195K searches/yr · €25.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €50K/yr market · 195K searches/yr · €25.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liverpool — €50K/yr Amazon DE Niche (2026) - Flapen"
---
# **liverpool**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 21Conversion 13Competition 92Returns 68Price range 86Avg price 95Brand share 51Review moat 76Quality gap 47
**Avg price**
**Incredible****€25.64**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Great****€5.50–€94.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****489.97**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€50K**
€50K/yr · 195K searches
According to Flapen's Amazon Germany niche tracking, liverpool is a €50K/yr Amazon Germany market (195K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€64K–€77K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#2,158**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **66%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**23%**
Top 20: 56%
**Open market**
**21%**
- Liverpool F.C.23% - adidas19% - FOCO16% - UGLYSHIRT10% - Uglyshirt896% - Hy-Pro5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/de/fashion/liverpool/trend)
## **Top liverpool search terms**
- **liverpool**90K/yr+21.1%0.5% conv. - **liverpool fanartikel**50K/yr-40.1%1.4% conv. - **fc liverpool**23K/yr-19.5%0.5% conv. - **fc liverpool fanartikel**16K/yr-27.2%1.2% conv. - **liverpool fc**14K/yr-15.5%0.5% conv. [**All search terms **](https://flapen.com/research/de/fashion/liverpool/search-terms)
## **Top liverpool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€9984%€2K6%€3K8%€4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch M Regular Regular red)**adidas**€93.91**4.4★9 rev](https://www.amazon.de/dp/B0FM49PJ38) [2**adidas FC Liverpool LFC Logo Cap (DE/NL/SE/PL Alphanumerisch Einheitsgröße Black/Black)**adidas**€25.47**5.0★4 rev](https://www.amazon.de/dp/B0FKTHHQZM) [3**Liverpool FC Character World Offizielles Handtuch | Superweicher Griff YNWA Football Club Design**Liverpool F.C.**€19.70**4.6★214 rev](https://www.amazon.de/dp/B0CKRMW933) [4**Hy-Pro Offiziell Lizenziertes Liverpool F.C. 750 ml Aluminium UV-Flasche - Integrierter Faltstrohhalm Neochrome Finish Auslaufsicher Leichtgewichtig BPA-frei**Hy-Pro**€12.79**4.3★1,489 rev](https://www.amazon.de/dp/B0CG28Q9P3) [5**Dealswin Socken Lustiges Geschenk: DO NOT DISTURB IM WATCHING FOOTBAALL If You Can Read This Sock Neuheit Socken für Männer und Frauen Weihnachts Freund Party Baumwollsocken mit Motiv**Dealswin**€5.50**4.6★265 rev](https://www.amazon.de/dp/B09K7HKGHJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Uglyshirt89 Liverpool Kapuzenpullover | England Pullover Stadt Sport Fußball City Hoodie Herren | M1 FB Rot (XL)**Uglyshirt89**€33.44**38 rev1w ago](https://www.amazon.de/dp/B07RM318XQ) [**Liverpool England Est. 1207 Runder roter Used-Look T-Shirt**Desert Merch Liverpool England Shop**€14.14**0 rev4mo ago](https://www.amazon.de/dp/B0GPP2PFKX) [**Heim Trikot Kaka #22 Nostalgische Trikots Football Fußball Trikot Erwachsenengrößen(XL Kaka)**Heim Trikot**€25.18**21 rev9mo ago](https://www.amazon.de/dp/B0FR9KB3QJ) [**adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch M Regular Regular red)**adidas**€93.91**9 rev11mo ago](https://www.amazon.de/dp/B0FM49PJ38) [**adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch XL Regular Regular red)**adidas**€94.72**9 rev11mo ago](https://www.amazon.de/dp/B0FM4H4S2V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liverpool England Est. 1207 Runder roter Used-Look T-Shirt**Desert Merch Liverpool England Shop**€14.14**0.0★**▲ 351%**](https://www.amazon.de/dp/B0GPP2PFKX) [**adidas FC Liverpool LFC Shorts (DE/NL/SE/PL Alphanumerisch L Regular Regular Black)**adidas**€39.09**5.0★**▲ 351%**](https://www.amazon.de/dp/B0FJX5JT2X) [**adidas FC Liverpool LFC Logo Cap (DE/NL/SE/PL Alphanumerisch Einheitsgröße Black/Black)**adidas**€25.47**5.0★**▲ 312%**](https://www.amazon.de/dp/B0FKTHHQZM) [**Heim Trikot Kaka #22 Nostalgische Trikots Football Fußball Trikot Erwachsenengrößen(XL Kaka)**Heim Trikot**€25.18**4.1★**▲ 300%**](https://www.amazon.de/dp/B0FR9KB3QJ) [**adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch M Regular Regular red)**adidas**€93.91**4.4★**▲ 285%**](https://www.amazon.de/dp/B0FM49PJ38)
**~~View all trending →~~**
## **What buyers say about liverpool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**26%
*“Sehr gute Qualität”*
**Gesamtgröße**22%
*“Passt”*
**beworben Vs Tatsächliches Produkt**15%
*“Wie erwartet”*
**Farbe**13%
*“Klasse Farbe und sehr angenehm zu tragen”*
**Geschenk Zweck**9%
*“Geschenk”*
**Weiches Gefühl**4%
*“Ich und mein Sohn sind mit diesem weichem Badetuch äußerst zufrieden”*
**Form/Stil**4%
*“Schön und dicht”*
**Waschechtheit**4%
*“Tolles Badetuch”*
**Griff**2%
*“Ich benutze sie fast täglich, weil sie gut zu greifen ist”*
### **What buyers complain about **
**Montage/Installation**38%
*“Nicht so einfach aufzubauen”*
**Gesamtgröße**38%
*“Grosser als gedacht”*
**Materialqualität**13%
*“Material gefällt mir gar nicht”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**13%
*“Bauanleitung ungenügend”*
### **Top return reasons **
**Gesamtgröße**57%
**Qualität insgesamt**9%
**Breite**4%
**Auslaufsicher**4%
**Defekt Material/Teile**4%
**Geschenk Zweck**4%
**Farbe**3%
**Dicke**1%
**Taillenpassform**1%
**Geruch**1%
## **Common questions**
- **Is liverpool profitable to sell on Amazon Germany?**
- The niche generates €50K/yr across 88 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the liverpool niche?**
- 25 brands and 106 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in liverpool?**
- Top complaints mined from reviews: Montage/Installation, Gesamtgröße, Materialqualität. The return rate is 2.3%.
- **When does demand for liverpool peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the liverpool niche?**
- Listings span €5.50–€94.72; the average listing price is €25.64 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.
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