---
title: "Leo — €142K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/leo"
last_updated: "2026-08-06T15:58:56.425Z"
locale: en
meta:
description: "Niche score 53/100 · €142K/yr market · 1.4M searches/yr · €16.39 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €142K/yr market · 1.4M searches/yr · €16.39 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Leo — €142K/yr Amazon DE Niche (2026) - Flapen"
---
# **leo**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Market size 31Growth 25Conversion 8Competition 97Returns 37Price range 78Avg price 78Brand share 97Review moat 39Quality gap 65
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Brand share**
**Incredible****26%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****€16.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€3.51–€58.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,609.78**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****€142K**
€142K/yr · 1.4M searches
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, leo is a €142K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **leo market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **€164K–€205K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#488**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**111 **▼falling
**Sellers**
**268**
**Top-5 brand share**
**26%**
Top 20: 63%
**Top-5 click share**
**12%**
Top 20: 34%
**Open market**
**71%**
- Occulto8% - Amazon Essentials5% - SWOAMER5% - Grünes Glück4% - Ekouaer3% - reisenthel3%
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -0.2% search growth over the last 90 days.
70K50KPrime Day '25Spike '25Black Friday '25Holiday '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/fashion/leo/trend)
## **Top leo search terms**
- **leo**458K/yr-16.0%0.2% conv. - **leopardenmuster**416K/yr+106.9%0.7% conv. - **leoprint**94K/yr-23.2%0.5% conv. - **leopard**115K/yr-33.9%0.3% conv. - **leo print**79K/yr-23.7%0.5% conv. - **leopardenmuster geschenke**23K/yr+184.7%1.2% conv. - **leoparden**36K/yr-35.1%0.2% conv. - **leo damen**36K/yr-23.6%0.3% conv. - **leo muster**23K/yr-4.4%0.9% conv. - **leo print damen**33K/yr-27.2%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/leo/search-terms)
## **Top leo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€1K2%€3K3%€4K4%€6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SWOAMER Damen Vintage Jeansjacke Leopard Denim Jacke Western Fall Übergangsjacke mit Tasche Button Down Streetwear Freizeitjacke Blau L**SWOAMER**€28.70**4.2★142 rev](https://www.amazon.de/dp/B0DKJCKK6H) [2**Studio Nolis Tennissocken Leo - 3er Set - Socken Damen Leo Print - Crew Socks Streifen - Leopardenmuster - Oekotex 100 Baumwolle (39-42 All Leo Soft)**Studio Nolis**€12.55**4.7★86 rev](https://www.amazon.de/dp/B0F4KS4X4S) [3**kodinsiivous 4 Paar Tennissocken Damen 38-42 Sportsocken Weiß Socken mit Leoprint Leopardenmuster Baumwollesocken Leo Socken Crew Socks für Tennis Sport Damen Frauen Weiß**kodinsiivous**€6.86**4.3★22 rev](https://www.amazon.de/dp/B0FR5CN61H) [4**Occulto Damen Leoparden Muster Sneaker Socken 6er Pack (Modell: Kira) Mix 1 39-42**Occulto**€11.00**4.5★146 rev](https://www.amazon.de/dp/B0GHXRNK34) [5**TNNZEET High Waist Leggings Damen Elastische Leggins Weiche Sporthose für Sport Gym Leopard L-XL**TNNZEET**€9.25**4.5★5,632 rev](https://www.amazon.de/dp/B08QFWBS75)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Occulto Damen Leoparden Muster Sneaker Socken 6er Pack (Modell: Kira) Mix 1 39-42**Occulto**€11.00**146 rev5mo ago](https://www.amazon.de/dp/B0GHXRNK34) [**Donpapa Hausschuhe Damen Herren Plüsch Pantoffeln Flauschige Kunstfell und Memory Foam Bequeme Rutschfeste Offene Zehenpartie Slippers Slides Leopard 270**Donpapa**€15.74**30 rev5mo ago](https://www.amazon.de/dp/B0GHV7XSHQ) [**Occulto Damen Leoparden Muster Sneaker Socken 6er Pack (Modell: Kira) Mix 2 39-42**Occulto**€10.93**146 rev5mo ago](https://www.amazon.de/dp/B0GHRPCL1D) [**HOWIN BH Damen Ohne Bügel Tiefer V Push Up BHS Große Brüste Starker Halt Seamless Jelly Bra Nahtloser Bustier Komfort Soft Bralette Rosa Leopardenmuster**HOWIN**€16.66**218 rev6mo ago](https://www.amazon.de/dp/B0GGH8BM1X) [**kodinsiivous 4 Paar Tennissocken Damen 38-42 Sportsocken Weiß Socken mit Leoprint Leopardenmuster Baumwollesocken Leo Socken Crew Socks für Tennis Sport Damen Frauen Weiß**kodinsiivous**€6.86**22 rev10mo ago](https://www.amazon.de/dp/B0FR5CN61H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Damen Kurzärmlige Webbluse Mit Lockerer Passform Mini Leopardenmuster XXL**Amazon Essentials**€16.37**4.2★**▲ 74%**](https://www.amazon.de/dp/B082ZTGN5Y) [**Donpapa Hausschuhe Damen Herren Plüsch Pantoffeln Flauschige Kunstfell und Memory Foam Bequeme Rutschfeste Offene Zehenpartie Slippers Slides Leopard 270**Donpapa**€15.74**4.4★**▲ 74%**](https://www.amazon.de/dp/B0GHV7XSHQ) [**Occulto Damen Leoparden Muster Sneaker Socken 6er Pack (Modell: Kira) Mix 2 39-42**Occulto**€10.93**4.5★**▲ 73%**](https://www.amazon.de/dp/B0GHRPCL1D) [**HOWIN BH Damen Ohne Bügel Tiefer V Push Up BHS Große Brüste Starker Halt Seamless Jelly Bra Nahtloser Bustier Komfort Soft Bralette Rosa Leopardenmuster**HOWIN**€16.66**3.9★**▲ 73%**](https://www.amazon.de/dp/B0GGH8BM1X) [**Occulto Damen Leoparden Muster Sneaker Socken 6er Pack (Modell: Kira) Mix 1 39-42**Occulto**€11.00**4.5★**▲ 73%**](https://www.amazon.de/dp/B0GHXRNK34)
**~~View all trending →~~**
## **What buyers say about leo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**20%
*“Quality”*
**Gesamtgröße**19%
*“Passt”*
**Komfort insgesamt**12%
*“Super bequeme Hose”*
**Design insgesamt**5%
*“Sehr modernes Design”*
**Weiches Gefühl**5%
*“Das Material ist angenehm weich”*
**Preis-Leistungs-Verhältnis**4%
*“Preisleistung ok”*
**Materialqualität**4%
*“Super Material”*
**Form/Stil**3%
*“stylish”*
**Benutzerfreundlichkeit**2%
*“Super praktisch”*
**beworben Vs Tatsächliches Produkt**2%
*“Sieht fast genauso aus wie auf den Foto”*
### **What buyers complain about **
**Gesamtgröße**27%
*“Größe oversize”*
**Qualität insgesamt**9%
*“Qualität ungenügend”*
**Haltbarkeit**5%
*“Noch einmal tragen schon kaputt”*
**Materialqualität**5%
*“Material gefällt mir garnicht”*
**Preis-Leistungs-Verhältnis**4%
*“etwas teuer”*
**beworben Vs Tatsächliches Produkt**4%
*“Nicht wie abgebildet”*
**Riemen/Saitenqualität**3%
*“Es gibt an dem umhängegurt so 2-3 knubbel die mir nicht gefallen, die aber die Nutzung nicht beeinträchtigen”*
**Nähen/Finish/Polieren**3%
*“Schiefe Nähte”*
**Farbe**2%
*“Farbe verblasst etwas beim waschen”*
**Geruch**2%
*“Synthetik - stinken nach wenigen Minuten tragen”*
### **Top return reasons **
**Gesamtgröße**43%
**Farbe**12%
**Materialqualität**7%
**Qualität insgesamt**5%
**beworben Vs Tatsächliches Produkt**4%
**Breite**4%
**Länge**3%
**Dünn**2%
**Geruch**2%
**Füße fit**2%
## **Common questions**
- **Is leo profitable to sell on Amazon Germany?**
- The niche generates €142K/yr across 223 tracked products. 9 of 101 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the leo niche?**
- 111 brands and 268 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 26% of demand.
- **What do buyers complain about in leo?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 4.0%.
- **When does demand for leo peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the leo niche?**
- Listings span €3.51–€58.60; the average listing price is €16.39 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.
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