---
title: "Lacoste Sonnenbrille Herren — €81K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/lacoste-sonnenbrille-herren"
last_updated: "2026-08-06T12:14:06.278Z"
locale: en
meta:
description: "Niche score 54/100 · €81K/yr market · 129K searches/yr · €66.59 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €81K/yr market · 129K searches/yr · €66.59 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lacoste Sonnenbrille Herren — €81K/yr Amazon DE Niche (2026) - Flapen"
---
# **lacoste sonnenbrille herren**
**Worth a look**
Shows demand growing +104.5% this quarter, but weak search conversion (0.9%) keeps it on the watch list.
Market size 20Growth 93Conversion 12Competition 84Returns 23Price range 73Avg price 87Brand share 32Review moat 48Quality gap 72
**Growth**
**Great****+104.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€66.59**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****€9.59–€126.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,729.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€81K**
€81K/yr · 129K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, lacoste sonnenbrille herren is a €81K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lacoste sonnenbrille herren market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **€67K–€83K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#736**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 61%
**Open market**
**11%**
- Ray-Ban47% - Boss15% - Tommy Hilfiger10% - Lacoste7% - HUGO7% - Calvin Klein Jeans3% - Open — no brand owns it (14 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +104.5% search growth over the last 90 days.
7K5KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/de/fashion/lacoste-sonnenbrille-herren/trend)
## **Top lacoste sonnenbrille herren search terms**
- **rayban sunglasses mens**14K/yr+76.5%0.2% conv. - **boss sonnenbrille herren**22K/yr+90.2%1.0% conv. - **tommy hilfiger sonnenbrille herren**18K/yr+171.5%0.9% conv. - **rey ban brille herren**18K/yr+180.1%0.2% conv. - **ray ban aviator**13K/yr+92.5%0.4% conv. - **sonnenbrille herren boss**13K/yr+101.1%0.8% conv. - **sonnenbrille herren hugo boss**8K/yr+112.7%1.9% conv. - **rayban sonnenbrille**9K/yr+62.1%0.3% conv. - **ray ban sonnenbrille herren aviator**4K/yr+106.1%0.4% conv. - **ray ben**4K/yr+79.1%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/lacoste-sonnenbrille-herren/search-terms)
## **Top lacoste sonnenbrille herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€5K9%€7K12%€10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boss 0665/S/IT BLACK SILVER/GREY SHADED 57/16/145 Herrenbrillen Sonnenbrillen**Boss**€70.10**4.1★224 rev](https://www.amazon.de/dp/B09B7Y3JSR) [2**Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU**Ray-Ban**€85.88**4.5★6,589 rev](https://www.amazon.de/dp/B005MWSSW8) [3**Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)**Ray-Ban**€96.86**4.5★7,839 rev](https://www.amazon.de/dp/B000KU4OAW) [4**Boss Sonnenbrillen 1035/S Matte Black/Grey Shaded 64/15/140 Herren**Boss**€86.69**4.0★159 rev](https://www.amazon.de/dp/B07PZDFYBJ) [5**Ray-Ban Unisex Justin Sonnenbrille Schwarz Gummi / Graue Gradient 55 mm EU**Ray-Ban**€98.01**4.3★4,176 rev](https://www.amazon.de/dp/B015H7Z8D4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ray-Ban Klassik Black Pilot Aviator Original Care-Kit**Ray-Ban**€126.03**82 rev2y ago](https://www.amazon.de/dp/B0CXLPJYYS) [**Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU**Ray-Ban**€85.88**6,589 rev2y ago](https://www.amazon.de/dp/B005MWSSW8) [**Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)**Ray-Ban**€96.86**7,839 rev2y ago](https://www.amazon.de/dp/B000KU4OAW) [**Ray Ban Sonnenbrille Aviator 58 mm Gestell: Silber Gläser: Blauer Grad**Ray-Ban**€94.68**923 rev2y ago](https://www.amazon.de/dp/B005G08GK0) [**Ray-Ban Unisex Rb 3447 Sonnenbrille Gold (Gestell: Gold Glas: Grün 001) Small (Herstellergröße: 50) EU**Ray-Ban**€87.13**3,360 rev2y ago](https://www.amazon.de/dp/B0047026MY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ray Ban Unisex Sonnenbrille Aviator Gradient Gr. X-Large (Herstellergröße: 62) Silber (Gestell: Silber Gläser: Hellgrau Verlauf 003/32)**Ray-Ban**€95.11**4.4★**▲ 40%**](https://www.amazon.de/dp/B005ACZAHG) [**Sonnenbrillen TOMMY HILFIGER TH 1718/S 0JU BLUE WHITE 56/16/145 Herren**Tommy Hilfiger**€51.58**4.0★**▲ 36%**](https://www.amazon.de/dp/B083MNKC8J) [**Ray-Ban Unisex Rb4171 Sonnenbrille Mehrfarbig (Gestell: Havana/Gunmetal Gläser: Braun Verlauf 865/13) 54 EU**Ray-Ban**€86.17**4.5★**▲ 34%**](https://www.amazon.de/dp/B005OBQMBQ) [**Ray-Ban Unisex Justin Sonnenbrille Klassisch Schwarz (Black Rubber/Green Mirror Blue) 51 EU**Ray-Ban**€92.01**4.3★**▲ 27%**](https://www.amazon.de/dp/B00S4QI59U) [**Sonnenbrillen TOMMY HILFIGER TH 1557/S 8RU BLUE RED 54/19/140 Herren**Tommy Hilfiger**€52.19**4.1★**▲ 23%**](https://www.amazon.de/dp/B07BQH9SLN)
**~~View all trending →~~**
## **What buyers say about lacoste sonnenbrille herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**29%
*“Super Produkt”*
**Gesamtgröße**18%
*“Passt perfekt”*
**Preis-Leistungs-Verhältnis**17%
*“Preislich gut”*
**Komfort insgesamt**8%
*“super Tragecomfort”*
**Gewicht leicht**4%
*“Die Brille selbst wirkt leicht”*
**Design insgesamt**3%
*“* **Elegantes Retro-Design:** Der Rahmen kombiniert klassische Elemente mit einem modernen Touch, was die Brille zu einem modischen Accessoire für verschiedene Anlässe macht”*
**Haltbarkeit**3%
*“Doppelt hält besser”*
**beworben Vs Tatsächliches Produkt**3%
*“Artikel wie beschrieben”*
**Form/Stil**3%
*“Stylischer Look mit Sonnenschutz”*
**Farbe**1%
*“Angenehme Farbgebung”*
### **What buyers complain about **
**Qualität insgesamt**23%
*“Plastikschrott”*
**Haltbarkeit**16%
*“Brillenglas Beschichtung löst sich ab - nur einmal 15 Min getragen”*
**Gesamtgröße**16%
*“Zu gross”*
**Dicke**6%
*“Dünner rahmen”*
**Farbe**5%
*“Schon Farbe weg”*
**Preis-Leistungs-Verhältnis**5%
*“Sehr enttäuschend für den Preis”*
**beworben Vs Tatsächliches Produkt**4%
*“Das ist garnicht wie die Beschreibung und Photos”*
**Stärke**3%
*“während der andere relativ schwergängig ist.”*
**Materialqualität**2%
*“Leider ist auch immer mal Material dabei, das so garnicht zu gebrauchen ist”*
**Wetterfest**2%
*“Im Freien nicht zu empfehlen”*
### **Top return reasons **
**Gesamtgröße**65%
**Qualität insgesamt**6%
**Breite**5%
**beworben Vs Tatsächliches Produkt**5%
**Farbe**4%
**Form/Stil**2%
**Kratzfestigkeit**2%
**Produktzustand**2%
**Defekt Material/Teile**1%
**Materialqualität**1%
## **Common questions**
- **Is lacoste sonnenbrille herren profitable to sell on Amazon Germany?**
- The niche generates €81K/yr across 77 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +104.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the lacoste sonnenbrille herren niche?**
- 20 brands and 79 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in lacoste sonnenbrille herren?**
- Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamtgröße. The return rate is 5.5% — above our launch gate.
- **When does demand for lacoste sonnenbrille herren peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the lacoste sonnenbrille herren niche?**
- Listings span €9.59–€126.03; the average listing price is €66.59 (sweet spot $15–$100). The average incumbent carries 1,730 reviews — the moat a new listing must climb.
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