---
title: "Lacoste Mütze — €16K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/lacoste-muetze"
last_updated: "2026-08-10T21:07:43.356Z"
locale: en
meta:
description: "Niche score 27/100 · €16K/yr market · 93K searches/yr · €31.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · €16K/yr market · 93K searches/yr · €31.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lacoste Mütze — €16K/yr Amazon DE Niche (2026) - Flapen"
---
# **lacoste mütze**
**Skip it**
Soft demand (-86.0% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 7Competition 50Returns 20Price range 84Avg price 95Brand share 23Review moat 22Quality gap 42
**Avg price**
**Incredible****€31.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.90–€54.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****9,823.36**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€16K**
€16K/yr · 93K searches
**Growth**
**Bad****-86.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, lacoste mütze is a €16K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lacoste mütze market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€39K–€47K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,127**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **28%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**7%**
- Lacoste65% - Tommy Hilfiger14% - NIKE4% - THE NORTH FACE4% - Calvin Klein3% - styleBREAKER2% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -86.0% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 55.4×
[**Open Trend **](https://flapen.com/research/de/fashion/lacoste-muetze/trend)
## **Top lacoste mütze search terms**
- **lacoste mütze**57K/yr-88.0%0.2% conv. - **lacoste mütze herren**15K/yr-81.4%0.3% conv. - **mütze lacoste**7K/yr-81.2%0.0% conv. - **lacoste haube**4K/yr-70.6%0.0% conv. - **lacoste beanie**3K/yr-78.3%0.0% conv. - **lacoste mütze schwarz**3K/yr-87.3%1.5% conv. - **mütze herren lacoste**4K/yr-89.3%1.5% conv. [**All search terms **](https://flapen.com/research/de/fashion/lacoste-muetze/search-terms)
## **Top lacoste mütze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€80810%€2K15%€2K20%€3K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lacoste Unisex Strickmütze Beanie Mütze (1 Stück) Mehl Einheitsgre**Lacoste**€38.14**4.5★3,115 rev](https://www.amazon.de/dp/B0D91VKX7K) [2**Lacoste Unisex - Erwachsene Mütze RB0001 Damen Herren Strickmütze Wollmütze Beanie Grau TU (Einheitsgröße)**Lacoste**€38.88**4.2★97 rev](https://www.amazon.de/dp/B09N9TZP4N) [3**Lacoste Unisex RB0001 Baby Hut Foudre Chine TU**Lacoste**€51.37**4.6★1,327 rev](https://www.amazon.de/dp/B09N9VTSDN) [4**Tommy Hilfiger Herren Strickmütze Flag Cotton Beanie mit Kaschmir Schwarz (Black) Einheitsgröße**Tommy Hilfiger**€23.57**4.6★5,298 rev](https://www.amazon.de/dp/B0CSDYG7D3) [5**Lacoste Herren Rb0001 Beanie-Mtze Marineblau Einheitsgröße**Lacoste**€36.36**4.6★1,327 rev](https://www.amazon.de/dp/B09N9W6K4C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lacoste Wollmütze Unisex Größe TU Marineblau**Lacoste**€54.74**3 rev12mo ago](https://www.amazon.de/dp/B0D91WRVFL) [**Lacoste Unisex Strickmütze Beanie Mütze (1 Stück) Marineblau/Mehl Einheitsgre**Lacoste**€48.01**1 rev1y ago](https://www.amazon.de/dp/B0D91TG54H) [**Lacoste Unisex Strickmütze Beanie Mütze (1 Stück) Mehl Einheitsgre**Lacoste**€38.14**3,115 rev1y ago](https://www.amazon.de/dp/B0D91VKX7K) [**DANISH ENDURANCE 100% Kaschmir Mütze Luxuriös Weich Warme Thermo Wollmütze Premium Komfort Unisex Beanie für Damen & Herren Schwarz Einheitsgröße**DANISH ENDURANCE**€29.97**600 rev1y ago](https://www.amazon.de/dp/B0DB2F3YLW) [**Tommy Hilfiger Herren Strickmütze Flag Cotton Beanie mit Kaschmir Schwarz (Black) Einheitsgröße**Tommy Hilfiger**€23.57**5,298 rev2y ago](https://www.amazon.de/dp/B0CSDYG7D3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lacoste Unisex RB0001 Baby Hut Foudre Chine TU**Lacoste**€51.37**4.6★**▲ 1000%**](https://www.amazon.de/dp/B09N9VTSDN) [**Lacoste Unisex - Erwachsene Baseball Cap RK9871 Damen Herren Schirmmütze Baseball Mütze Kappe Grün TU**Lacoste**€46.34**4.6★**▲ 881%**](https://www.amazon.de/dp/B09N9XPN8M) [**DonDon Mütze Herren Mütze Damen Wintermütze Beanie klassisches Design weiß**DonDon**€8.90**4.4★**▲ 771%**](https://www.amazon.de/dp/B01M67YQAU) [**Lacoste Unisex Strickmütze Beanie Mütze (1 Stück) Marineblau/Mehl Einheitsgre**Lacoste**€48.01**5.0★**▲ 611%**](https://www.amazon.de/dp/B0D91TG54H) [**Tommy Hilfiger Herren Strickmütze Flag Cotton Beanie mit Kaschmir Schwarz (Black) Einheitsgröße**Tommy Hilfiger**€23.57**4.6★**▲ 595%**](https://www.amazon.de/dp/B0CSDYG7D3)
**~~View all trending →~~**
## **What buyers say about lacoste mütze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**35%
*“Super Verarbeitung”*
**Gesamtgröße**17%
*“Passt perfekt”*
**Wärme**11%
*“Passt und warm”*
**Komfort insgesamt**10%
*“Coole bequeme Mütze”*
**Materialqualität**4%
*“Das Material fühlt sich hochwertig an”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie gewohnt”*
**Form/Stil**4%
*“Toller style”*
**Preis-Leistungs-Verhältnis**3%
*“Gutes Preisleistungsverhältnis”*
**Weiches Gefühl**2%
*“Ganz weich”*
**Design insgesamt**2%
*“Das Design ist schlicht”*
### **What buyers complain about **
**Gesamtgröße**20%
*“Zu baggy”*
**Qualität insgesamt**15%
*“Optisch minderwertig, sehr dünn”*
**Farbe**13%
*“Farbe bleicht aus”*
**Knötchenbildung/Fusselbildung**7%
*“Pilling”*
**Dicke**4%
*“Die Mütze ist sehr dünn”*
**Preis-Leistungs-Verhältnis**3%
*“Darf bei dem Preis nicht sein”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**3%
*“Die Mütze ist auch nicht besonders elastisch”*
**Länge**3%
*“Finde die persönlich zu lang”*
**beworben Vs Tatsächliches Produkt**3%
*“Schwache Beschreibung des Produktes”*
**Form/Stil**2%
*“Vom Style eher unauffällig”*
### **Top return reasons **
**Gesamtgröße**57%
**Dünn**7%
**Farbe**6%
**Materialqualität**5%
**Qualität insgesamt**5%
**Breite**3%
**Länge**2%
**Form/Stil**2%
**Nähen/Finish/Polieren**1%
**Produktzustand**1%
## **Common questions**
- **Is lacoste mütze profitable to sell on Amazon Germany?**
- The niche generates €16K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -86.0%. Flapen's verdict: Skip it (27/100).
- **How competitive is the lacoste mütze niche?**
- 12 brands and 109 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in lacoste mütze?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 6.4% — above our launch gate.
- **When does demand for lacoste mütze peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 55.4× the quietest.
- **What does it cost to enter the lacoste mütze niche?**
- Listings span €8.90–€54.74; the average listing price is €31.03 (sweet spot $15–$100). The average incumbent carries 9,823 reviews — the moat a new listing must climb.
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