---
title: "Lacoste Anzug — €35K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/lacoste-anzug"
last_updated: "2026-08-06T17:21:31.954Z"
locale: en
meta:
description: "Niche score 39/100 · €35K/yr market · 281K searches/yr · €48.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €35K/yr market · 281K searches/yr · €48.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lacoste Anzug — €35K/yr Amazon DE Niche (2026) - Flapen"
---
# **lacoste anzug**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 9Growth 4Conversion 3Competition 97Returns 10Price range 41Avg price 94Brand share 50Review moat 42Quality gap 72
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Great****€48.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,279.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€10.21–€217.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****9.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€35K**
€35K/yr · 281K searches
**Growth**
**Bad****-42.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, lacoste anzug is a €35K/yr Amazon Germany market (281K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lacoste anzug market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€36K–€48K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **72%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**283**
**Top-5 brand share**
**75%**
Top 20: 96%
**Top-5 click share**
**13%**
Top 20: 32%
**Open market**
**23%**
- JAKO29% - adidas16% - Under Armour16% - NIKE10% - Lonsdale5% - Redbridge2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/fashion/lacoste-anzug/trend)
## **Top lacoste anzug search terms**
- **jako trainingsanzug herren**64K/yr-54.7%0.4% conv. - **lacoste trainingsanzug herren**28K/yr-42.6%0.1% conv. - **adidas set herren**10K/yr+115.7%0.1% conv. - **under armour trainingsanzug herren**26K/yr-47.1%0.3% conv. - **nike trainingsanzug**18K/yr-30.8%0.0% conv. - **nike tracksuit**13K/yr-21.7%0.0% conv. - **jako trainingsanzug**15K/yr-45.1%0.2% conv. - **under armour herren trainingsanzug**11K/yr-40.8%0.2% conv. - **kappa trainingsanzug herren**11K/yr-40.6%0.2% conv. - **puma anzug herren**9K/yr-28.4%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/lacoste-anzug/search-terms)
## **Top lacoste anzug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€3542%€7073%€1K4%€1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JAKO Unisex Trainingsanzug Polyester Classico Schwarz M**JAKO**€31.77**4.4★4,408 rev](https://www.amazon.de/dp/B07QPNPBKS) [2**adidas Herren Sportswear Basic 3 Stripes Tricot Track Suit Black L**adidas**€33.96**4.4★3,716 rev](https://www.amazon.de/dp/B0CZPQLFNS) [3**Under Armour Herren UA Knit Track Suit bequemer Trainingsanzug schnelltrocknender Jogginganzug mit Seitentaschen**Under Armour**€40.52**4.3★4,853 rev](https://www.amazon.de/dp/B0CJFYS3CQ) [4**JAKO Herren Trainingsanzug Polyester Competition 2.0 anthrazit/schwarz M M9118**JAKO**€71.28**4.4★4,168 rev](https://www.amazon.de/dp/B07QDDLCWH) [5**adidas Unisex Kinder Essentials Climacool Track Suit black/white 11-12 Years**adidas**€31.78**4.5★158 rev](https://www.amazon.de/dp/B0CZPP85PT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Herren Sportswear Basic 3 Stripes Tricot Track Suit Black L**adidas**€33.96**3,716 rev1mo ago](https://www.amazon.de/dp/B0CZPQLFNS) [**adidas Unisex Kinder Essentials Climacool Track Suit black/white 11-12 Years**adidas**€31.78**158 rev1mo ago](https://www.amazon.de/dp/B0CZPP85PT) [**adidas Herren Sportswear Basic 3 Stripes Tricot Track Suit Black M**adidas**€30.57**3,716 rev1mo ago](https://www.amazon.de/dp/B0CZPPD34G) [**adidas Herren 3 Stripes French Terry Track Suit medium grey heather/mgh solid grey L**adidas**€43.35**71 rev1mo ago](https://www.amazon.de/dp/B0CZPQBHS6) [**Rdruko Trainingsanzug Herren Jogginganzug Set Sportanzug mit Kapuze Freizeitanzug Langarm Männer Tracksuit für Gym Fitness - Hellgrau 3XL**Rdruko**€33.53**46 rev1y ago](https://www.amazon.de/dp/B0FBV7FM2S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAKO Herren Trainingsanzug Polyester Champ schwarz/anthrazit XL M9117**JAKO**€69.98**4.3★**▲ 96%**](https://www.amazon.de/dp/B07P5PT8Z2) [**JAKO Herren Polyesteranzug Trainingsanzug Brasil C9192-08 L**JAKO**€65.29**4.3★**▲ 79%**](https://www.amazon.de/dp/B08F1TCWD1) [**adidas Unisex Kinder Essentials Climacool Track Suit black/white 11-12 Years**adidas**€31.78**4.5★**▲ 78%**](https://www.amazon.de/dp/B0CZPP85PT) [**JAKO Unisex Trainingsanzug Polyester Classico Rot XL**JAKO**€32.13**4.4★**▲ 67%**](https://www.amazon.de/dp/B07QLLT63S) [**adidas Herren Set Trikot+Hose Squadra 21 GN5720+GN5776 M**adidas**€37.96**4.6★**▲ 67%**](https://www.amazon.de/dp/B09GVN7ZCC)
**~~View all trending →~~**
## **What buyers say about lacoste anzug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**30%
*“Super Produkt”*
**Gesamtgröße**26%
*“Optimal”*
**Komfort insgesamt**10%
*“Super Bequem”*
**Preis-Leistungs-Verhältnis**6%
*“Super Preis-Leistung”*
**Übung/Sporteignung**4%
*“Super fürs Training”*
**Materialqualität**4%
*“Super Material”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erhofft”*
**Wärme**2%
*“Aber sehr warm”*
**Form/Stil**2%
*“schick”*
**Weiches Gefühl**1%
*“Fühlt sich gut an”*
### **What buyers complain about **
**Gesamtgröße**36%
*“Fällt minimal größer aus”*
**Qualität insgesamt**12%
*“Schlechte Qualitat”*
**Materialqualität**5%
*“Schlechtes Material”*
**Farbe**4%
*“Farbe blass”*
**Reißverschlussqualität**4%
*“Leider haben die Hose und die Jacke keinen Reißverschluss an den Taschen sonst wäre der Anzug perfekt”*
**Nähen/Finish/Polieren**4%
*“Nähte gehen auf”*
**Haltbarkeit**3%
*“Hose nach einmal tragen gerissen”*
**Produktzustand**3%
*“Leider Verschmutzte Retour”*
**Dicke**2%
*“Dünner Stoff”*
**beworben Vs Tatsächliches Produkt**2%
*“Hat leider wenig mit den Produktfotos gemeinsam”*
### **Top return reasons **
**Gesamtgröße**63%
**Materialqualität**8%
**Qualität insgesamt**5%
**Dünn**4%
**Oberschenkel fit**3%
**Farbe**2%
**beworben Vs Tatsächliches Produkt**1%
**Transparenz**1%
**Reißverschlussqualität**1%
**Nähen/Finish/Polieren**1%
## **Common questions**
- **Is lacoste anzug profitable to sell on Amazon Germany?**
- The niche generates €35K/yr across 194 tracked products. 14 of 32 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the lacoste anzug niche?**
- 33 brands and 283 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in lacoste anzug?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 9.3% — above our launch gate.
- **When does demand for lacoste anzug peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the lacoste anzug niche?**
- Listings span €10.21–€217.59; the average listing price is €48.46 (sweet spot $15–$100). The average incumbent carries 2,279 reviews — the moat a new listing must climb.
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