---
title: "Knitted Dress — €20K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/knitted-dress"
last_updated: "2026-08-06T07:20:30.083Z"
locale: en
meta:
description: "Niche score 37/100 · €20K/yr market · 443K searches/yr · €18.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · €20K/yr market · 443K searches/yr · €18.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Knitted Dress — €20K/yr Amazon DE Niche (2026) - Flapen"
---
# **knitted dress**
**Skip it**
Soft demand (-44.9% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 3Conversion 3Competition 85Returns 25Price range 79Avg price 85Brand share 25Review moat 25Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****€18.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€5.83–€50.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,182.07**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€20K**
€20K/yr · 443K searches
**Growth**
**Bad****-44.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, knitted dress is a €20K/yr Amazon Germany market (443K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **knitted dress market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **€19K–€24K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#654**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **22.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 66%
**Open market**
**9%**
- Amazon Essentials78% - INNERSY5% - MOLERANI3% - TrendiMax2% - AUSELILY1% - Ekouaer1% - Open — no brand owns it (14 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 64.5×
[**Open Trend **](https://flapen.com/research/de/fashion/knitted-dress/trend)
## **Top knitted dress search terms**
- **amazon essentials damen kleid**37K/yr+359.9%0.2% conv. - **pulloverkleid damen**140K/yr-89.1%0.1% conv. - **pulloverkleid**55K/yr-81.2%0.0% conv. - **strickkleider damen**44K/yr-89.8%0.0% conv. - **strickkleider**22K/yr-83.3%0.0% conv. - **damen winterkleid**16K/yr-94.7%0.0% conv. - **strickkleid damen herbst**129K/yr-83.4%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/knitted-dress/search-terms)
## **Top knitted dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€4034%€8066%€1K8%€2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Damen Relaxed Fit Halbarm Tailliert Midi A-Linie Kleid Navy Large**Amazon Essentials**€19.36**4.0★4,951 rev](https://www.amazon.de/dp/B08JDXHM5V) [2**Amazon Essentials Damen Klassisches Wickelkleid mit Flügelärmeln (erhältlich in Übergröße) Bräunen Tiermuster L**Amazon Essentials**€19.64**4.2★4,030 rev](https://www.amazon.de/dp/B09H2VMF7D) [3**Amazon Essentials Damen Klassisches Wickelkleid mit Flügelärmeln (erhältlich in Übergröße) Schwarz M**Amazon Essentials**€20.33**4.2★4,030 rev](https://www.amazon.de/dp/B09H2VJSN3) [4**Amazon Essentials Damen Relaxed Fit Halbarm Tailliert Midi A-Linie Kleid Blau Weiß French Stripe Medium**Amazon Essentials**€18.22**4.0★4,953 rev](https://www.amazon.de/dp/B08JDYFFWR) [5**Amazon Essentials Damen Ärmelloses gewebtes Etuikleid Marineblau L**Amazon Essentials**€13.98**4.3★3,922 rev](https://www.amazon.de/dp/B082ZT4X11)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials x Sofia Grainge Damen Mommy & Me Kleider aus Baumwollsatin Elfenbeinblaues Blumenmuster S**Amazon Essentials**€17.44**222 rev3mo ago](https://www.amazon.de/dp/B0FTZ6B1SF) [**AUSELILY Damen Kurzarm Sommerkleid Knopfleisten Shirtkleid Rundhals Kordelzug Midikleid A-Linie Freizeitkleid Taschen**AUSELILY**€21.08**97 rev7mo ago](https://www.amazon.de/dp/B0G4QCJ1F6) [**MOLERANI Sommerkleid Damen Elegant Kleider Rundhals Midi Kleid Loose Swing Freizeitkleid mit knielangen Taschen Aprikose Schwarz Blatt M**MOLERANI**€23.01**211 rev8mo ago](https://www.amazon.de/dp/B0FZTFHCMW) [**Amazon Essentials Damen Gestuftes Fit and Flare-Maxikleid Aus Baumwollsatin Mit Herzausschnitt Und Empire-Taille Blau Weiß Streifen XL**Amazon Essentials**€16.98**365 rev1y ago](https://www.amazon.de/dp/B0DGPML3GB) [**Amazon Essentials Damen Ärmelloses gewebtes Hemdkleid Marineblau Größe M**Amazon Essentials**€12.27**3,645 rev1y ago](https://www.amazon.de/dp/B082ZTRLGP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Damen Relaxed Fit Halbarm Tailliert Midi A-Linie Kleid Off-White Konfettidruck Large**Amazon Essentials**€17.59**4.0★**▲ 33%**](https://www.amazon.de/dp/B08JDXK34M) [**Amazon Essentials Damen Ärmelloses gewebtes Hemdkleid Marineblau Größe M**Amazon Essentials**€12.27**3.9★**▲ 32%**](https://www.amazon.de/dp/B082ZTRLGP) [**Amazon Essentials Damen Tailliertes Maxikleid (erhältlich in Übergröße) Marineblau Rosa Abstraktes Tier XXL**Amazon Essentials**€24.46**4.2★**▲ 32%**](https://www.amazon.de/dp/B097RQYQ3R) [**MOLERANI Sommerkleid Damen Elegant Kleider Rundhals Midi Kleid Loose Swing Freizeitkleid mit knielangen Taschen Aprikose Schwarz Blatt M**MOLERANI**€23.01**4.3★**▲ 32%**](https://www.amazon.de/dp/B0FZTFHCMW) [**Amazon Essentials x Sofia Grainge Damen Mommy & Me Kleider aus Baumwollsatin Elfenbeinblaues Blumenmuster S**Amazon Essentials**€17.44**4.1★**▲ 32%**](https://www.amazon.de/dp/B0FTZ6B1SF)
**~~View all trending →~~**
## **What buyers say about knitted dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**28%
*“Super bequem”*
**Gesamtgröße**23%
*“Passt”*
**Preis-Leistungs-Verhältnis**8%
*“Super Preis-Leistung”*
**Materialqualität**7%
*“Schönes Material”*
**Qualität insgesamt**7%
*“Super Qualität”*
**Weiches Gefühl**5%
*“Superweiche Leggings”*
**beworben Vs Tatsächliches Produkt**3%
*“Alles wie beschrieben”*
**Transparenz**2%
*“Sitzt super und wird auch beim bewegen nicht transparent”*
**Form/Stil**2%
*“super shape”*
**Design insgesamt**1%
*“Optisch ist das Kleid schlicht, modern und trotzdem besonders”*
### **What buyers complain about **
**Gesamtgröße**22%
*“Fällt groß aus”*
**Transparenz**9%
*“Durchsichtig”*
**Komfort insgesamt**6%
*“Stoff unangenehm und reines Plastikgefühl”*
**Materialqualität**5%
*“Stoff ist richtig lappig”*
**Dicke**3%
*“Außerdem super dünn”*
**Farbe**3%
*“War nicht wirklich meine Farbe sonst top”*
**Qualität insgesamt**3%
*“Schlecht und Günstig”*
**Hartes Gefühl**3%
*“Aber ich finde sie zu weich und zu lang”*
**Design insgesamt**3%
*“Ich finde, dass es Schlechte Verarbeitung ist”*
**Dünn**2%
*“Fühlt sich etwas dünn an”*
### **Top return reasons **
**Gesamtgröße**31%
**Materialqualität**14%
**Transparenz**9%
**Dünn**6%
**Länge**5%
**Qualität insgesamt**5%
**Lücke/Loch**4%
**Breite**4%
**Farbe**3%
**Geruch**3%
## **Common questions**
- **Is knitted dress profitable to sell on Amazon Germany?**
- The niche generates €20K/yr across 71 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -44.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the knitted dress niche?**
- 20 brands and 22 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in knitted dress?**
- Top complaints mined from reviews: Gesamtgröße, Transparenz, Komfort insgesamt. The return rate is 5.1% — above our launch gate.
- **When does demand for knitted dress peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 64.5× the quietest.
- **What does it cost to enter the knitted dress niche?**
- Listings span €5.83–€50.72; the average listing price is €18.96 (sweet spot $15–$100). The average incumbent carries 4,182 reviews — the moat a new listing must climb.
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