---
title: "Kimono Damen — €28K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/kimono-damen"
last_updated: "2026-08-10T11:28:21.448Z"
locale: en
meta:
description: "Niche score 53/100 · €28K/yr market · 530K searches/yr · €21.40 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €28K/yr market · 530K searches/yr · €21.40 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kimono Damen — €28K/yr Amazon DE Niche (2026) - Flapen"
---
# **kimono damen**
**Worth a look**
Shows no brand lock-in (top 5 brands take 42% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Market size 7Growth 58Conversion 3Competition 92Returns 6Price range 87Avg price 91Brand share 93Review moat 49Quality gap 81
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****€21.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.69–€75.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+32.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,583.07**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€28K**
€28K/yr · 530K searches
**Returns**
**Bad****10.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, kimono damen is a €28K/yr Amazon Germany market (530K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kimono damen market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€32K–€43K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**42%**
Top 20: 82%
**Top-5 click share**
**23%**
Top 20: 51%
**Open market**
**53%**
- BABEYOND20% - Lovasy7% - YouKD5% - Vlazom5% - Gosunny5% - EORUBE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.2% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/de/fashion/kimono-damen/trend)
## **Top kimono damen search terms**
- **kimono damen**244K/yr+30.0%0.3% conv. - **kimono**137K/yr+36.4%0.1% conv. - **kimono damen lang**23K/yr+71.7%0.2% conv. - **kimono damen baumwolle**14K/yr+63.5%0.1% conv. - **sommerbademantel damen leicht**7K/yr+556.6%0.1% conv. - **morgenmantel damen satin**14K/yr-2.7%0.2% conv. - **satin bademantel damen**13K/yr+3.3%0.4% conv. - **damen kimono**8K/yr+58.8%0.3% conv. - **satin morgenmantel damen**10K/yr+0.9%0.3% conv. - **kimono morgenmantel**7K/yr+23.5%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/kimono-damen/search-terms)
## **Top kimono damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€5674%€1K6%€2K8%€2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BABEYOND Damen Morgenmantel Blumen Gedruckt Sommer Bademantel Kimono Kurz Robe Leicht Schlafmantel Damen Satin Strandkleid (Schwarz)**BABEYOND**€22.31**4.5★620 rev](https://www.amazon.de/dp/B08HSVQLGY) [2**BABEYOND Damen Morgenmantel Maxi Seide Satin Kimono Kleid Pfau Muster Bademantel Damen Robe Schlafmantel Girl Pajama Party 135cm Lang (Türkis)**BABEYOND**€22.42**4.4★5,351 rev](https://www.amazon.de/dp/B075KZTMLJ) [3**Lovasy Bademantel Damen Satin Kurz Kimono Manschetten aus Spitze Sexy Japanisch Morgenmantel für Damen Braut Team Bride Hochzeit Party Pyjama mit Gürtel Schwarz M**Lovasy**€12.23**4.1★332 rev](https://www.amazon.de/dp/B0DQWDVLS7) [4**YouKD Damen Baumwoll Cardigan Bohemian Lang Kimono Beach Badeanzug Cover Up Kleid Plus Size Robe**YouKD**€21.69**3.8★314 rev](https://www.amazon.de/dp/B084P39CBF) [5**Vlazom Kimono Robe Damen Morgenmantel Kurzer Satin Bademantel Mit Gürtel V-Ausschnitt Kimono(M Schwarz)**Vlazom**€8.82**4.4★7,961 rev](https://www.amazon.de/dp/B07FPJTXRV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BABEYOND Morgenmantel Kimono Damen Lang - Chiffon Leicht Satin Halblangarm Lockerer Passform Bademantel**BABEYOND**€12.65**21 rev1y ago](https://www.amazon.de/dp/B0FD3MW16Q) [**Lockerer japanischer Kimono-Pyjama für Herren Nachtwäsche Größe XL - F7**OWLONLINE**€31.39**100 rev1y ago](https://www.amazon.de/dp/B0DY1XC7QR) [**Lovasy Bademantel Damen Satin Kurz Kimono Manschetten aus Spitze Sexy Japanisch Morgenmantel für Damen Braut Team Bride Hochzeit Party Pyjama mit Gürtel Schwarz M**Lovasy**€12.23**332 rev1y ago](https://www.amazon.de/dp/B0DQWDVLS7) [**Lovasy Bademantel Damen Satin Kurz Kimono Manschetten aus Spitze Sexy Japanisch Morgenmantel für Damen Braut Team Bride Hochzeit Party Pyjama mit Gürtel Schwarz S**Lovasy**€12.26**332 rev1y ago](https://www.amazon.de/dp/B0DQWCGNPJ) [**Gosunny Damen Tops Floral Bedruckte Sommer Offene Vorderseite Strickjacke Strand Kimono(Blume Rosa L)**Gosunny**€11.01**125 rev1y ago](https://www.amazon.de/dp/B0DLZJRQDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gosunny Damen Tops Floral Bedruckte Sommer Offene Vorderseite Strickjacke Strand Kimono(Blume Rosa L)**Gosunny**€11.01**4.0★**▲ 56%**](https://www.amazon.de/dp/B0DLZJRQDG) [**S-kini Damen Kimono Cardigan Sommer Strandkleid Lang Chiffon Strandponcho Pareo Boho Bikini (Schwarz)**S-kini**€15.92**3.8★**▲ 44%**](https://www.amazon.de/dp/B093DVJ9H7) [**Lovasy Bademantel Damen Satin Kurz Kimono Manschetten aus Spitze Sexy Japanisch Morgenmantel für Damen Braut Team Bride Hochzeit Party Pyjama mit Gürtel Schwarz M**Lovasy**€12.23**4.1★**▲ 34%**](https://www.amazon.de/dp/B0DQWDVLS7) [**Sopesil Damen Satin Bademantel Unisex Satin Bademantel Kimono V-Ausschnitt Morgenmantel für Spa Haus und Hotel**Sopesil**€12.40**4.3★**▲ 28%**](https://www.amazon.de/dp/B0CSJR3C3Z) [**Lockerer japanischer Kimono-Pyjama für Herren Nachtwäsche Größe XL - F7**OWLONLINE**€31.39**4.2★**▲ 27%**](https://www.amazon.de/dp/B0DY1XC7QR)
**~~View all trending →~~**
## **What buyers say about kimono damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**16%
*“gerade deshalb superbequem.”*
**Gesamtgröße**15%
*“fällt schön locker.”*
**Gewicht leicht**14%
*“Luftig leicht”*
**Qualität insgesamt**10%
*“Sehr schönes Produkt”*
**Materialqualität**8%
*“aus einem angenehmen Material”*
**Preis-Leistungs-Verhältnis**8%
*“Preis,Leistung ok”*
**beworben Vs Tatsächliches Produkt**6%
*“Bestellung erfüllte meine Erwartungen”*
**Farbe**5%
*“Farbe genauso wie abgebildet”*
**Weiches Gefühl**4%
*“fühlt sich super weich auf der Haut an – perfekt, um morgens entspannt Kaffee zu trinken oder abends auf der Couch zu entspannen.”*
**Form/Stil**3%
*“sieht auch elegant aus”*
### **What buyers complain about **
**Gesamtgröße**45%
*“Bademantel zu klein”*
**Qualität insgesamt**7%
*“Ich bin von der Qualität sehr enttäuscht”*
**Farbe**7%
*“Farbe schaut ausgewaschen aus”*
**Nähen/Finish/Polieren**6%
*“Nähte nicht sauber vernäht”*
**Dicke**6%
*“Ziemlich dünn”*
**beworben Vs Tatsächliches Produkt**4%
*“gleich gesehen, dass das Muster nicht mit dem Bild auf der Webseite übereinstimmt.”*
**Materialqualität**4%
*“Stoff entsprach nicht meiner Vortellung”*
**Geruch**2%
*“Billiges Produkt - riecht unangenehm”*
**Defekt Material/Teile**2%
*“Kimano leider mit Defekt”*
**Falten**1%
*“Einziger kleiner Nachteil ist, dass man ziemlich schnell sieht, wenn der Stoff zerknittert ist”*
### **Top return reasons **
**Gesamtgröße**35%
**Materialqualität**12%
**Farbe**10%
**Qualität insgesamt**9%
**Länge**6%
**Dünn**5%
**beworben Vs Tatsächliches Produkt**5%
**Ärmelpassform**3%
**Breite**2%
**Geruch**1%
## **Common questions**
- **Is kimono damen profitable to sell on Amazon Germany?**
- The niche generates €28K/yr across 96 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +32.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the kimono damen niche?**
- 45 brands and 58 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in kimono damen?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 10.4% — above our launch gate.
- **When does demand for kimono damen peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the kimono damen niche?**
- Listings span €8.69–€75.00; the average listing price is €21.40 (sweet spot $15–$100). The average incumbent carries 1,583 reviews — the moat a new listing must climb.
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