---
title: "jordan 4 — €868K/yr Amazon Germany Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/jordan-4"
last_updated: "2026-07-20T21:13:17.539Z"
locale: en
meta:
description: "jordan 4 shows a sweet-spot price point ($48.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "jordan 4 shows a sweet-spot price point ($48.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "jordan 4 — €868K/yr Amazon Germany Niche, Score 59/100 - Flapen"
---
# **jordan 4**
**Worth a look**
Shows a sweet-spot price point ($48.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 18Conversion 29Competition 84Returns 87Price range 83Avg price 94Brand share 46Review moat 25Quality gap 57
**Avg price**
**Great****€48.79**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****€12.90–€113.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****€868K**
€868K/yr · 770K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,532.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, jordan 4 is a €868K/yr Amazon Germany market (770K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€488K–€610K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 9 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#982**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **47%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **173 days**
## **Competition**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**227**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 65%
**Open market**
**19%**
- NIKE39% - Jordan15% - Jordan Olivenöl12% - PUMA7% - adidas4% - sleeco4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/fashion/jordan-4/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€26K6%€52K9%€78K12%€104K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 57 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jordan Unisex Jan Airborne Festival Schultertasche Black One Size**Jordan**€16.61**4.4★370 rev](https://www.amazon.de/dp/B09RZW66DB) [2**Jordan Olivenöl - Natives Olivenöl Extra von der griechischen Insel Lesbos-traditionelle Handernte -Kaltextraktion am Tag der Ernte -Kanister im traditionellen Retro-Design mit Ausgießer 1Liter**Jordan Olivenöl**€21.91**4.7★5,632 rev](https://www.amazon.de/dp/B0035L84ZY) [3**Nike Air Monarch IV Laufschuhe für Herren Weiß - weiß (White/Black 101) - Größe: 44 EU**NIKE**€53.13**4.3★21,625 rev](https://www.amazon.de/dp/B004TZWZMI) [4**Nike Air Jordan 1 Mid Herren Sneaker Der weiße Hummer hat EIN rotes Segel 44 EU**NIKE**€93.63**4.9★12 rev](https://www.amazon.de/dp/B0CZ7MRDHX) [5**sleeco - Sportliche Hausschuhe Jordan Sneaker-Look für Herren und Damen - Stylisch Warm Atmungsaktiv Indoor Schuhe für Zuhause - Pantoffeln Hüttenschuhe Winter Größe 43 schwarz**sleeco**€28.30**4.4★128 rev](https://www.amazon.de/dp/B0CNRM537K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jordan Olivenöl - Natives Olivenöl Extra in Papierflasche von der griechischen Insel Lesbos - traditionelle Handernte - Kaltextraktion am Tag der Ernte - 750 ml - mit Ausgiesser - nachhaltige Flasche**Jordan Olivenöl**€19.27**34 rev4mo ago](https://www.amazon.de/dp/B0GPWSRPC2) [**Air Jordan 1 Low Herrenschuhe (Neutral Grey/Summit White/Infrared 23/Black) 9.5**NIKE**€113.16**14 rev5mo ago](https://www.amazon.de/dp/B0GJ7ZLBM2) [**Nike Jordan Access Court MID Basketball Shoes**NIKE**€85.54**8 rev6mo ago](https://www.amazon.de/dp/B0G4MS2TDG) [**Nike Jordan Access Court MID Basketball Shoes**NIKE**€71.38**8 rev6mo ago](https://www.amazon.de/dp/B0G4MM319P) [**Nike Jordan Access Court Low Sports Shoes**NIKE**€71.87**3 rev7mo ago](https://www.amazon.de/dp/B0G2Y8NMSS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Jordan Access Court Low Sports Shoes**NIKE**€71.87**4.6★**▲ 81%**](https://www.amazon.de/dp/B0G2Y8NMSS) [**TRECERO Basketballschuhe Herren Sportschuhe lässige Flache Schuhe Skateboardschuhe Studenten Outdoor Schuhe rutschfest und verschleißfest (Weiß grau 45)**TRECERO**€44.85**3.0★**▲ 81%**](https://www.amazon.de/dp/B0DFCJ13Q7) [**ASHION Jungen Mädchen Sneaker Walkingschuhe Weich Flexibel Stabil Fitnessschuhe Hallenschuhe für Kinder SchwarzRot 38 EU**ASHION**€26.54**4.3★**▲ 81%**](https://www.amazon.de/dp/B0F4D2MDJ7) [**ISOVNUS Basketball Trikot Set für Jungen - 2-teilig: Ärmelloses Sport Top & Kurze Hose Kinder Basketball Outfit (11-13 Jahre XXL Schwarz)**ISOVNUS**€20.18**4.5★**▲ 81%**](https://www.amazon.de/dp/B0CX1FW9BJ) [**Nike Jordan Access Court MID Basketball Shoes**NIKE**€85.54**5.0★**▲ 81%**](https://www.amazon.de/dp/B0G4MS2TDG)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Super Qualität”*
**Geschmack insgesamt**12%
*“Für uns das Olivenöl mit dem besten Geschmack”*
**Geschmack**10%
*“Geschmacklich gut”*
**Preis-Leistungs-Verhältnis**7%
*“Preisleistung super”*
**beworben Vs Tatsächliches Produkt**7%
*“Hält was es verspricht”*
**Ölig/fettig**5%
*“Fantastisches Olivenöl”*
**Gesamtgröße**5%
*“Passt”*
**Vegan/Biologisch**2%
*“vorallem echtes Olivenöl.”*
**Geruch**2%
*“dennoch mildes Aroma.”*
**Materialqualität**2%
*“Sieht super aus und das Material auch wirklich richtig gut”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**16%
*“Sehr schade für diesen Preis”*
**Gesamtgröße**10%
*“Größe 42 fällt ein wenig zu klein aus”*
**Geschmack**9%
*“Sehr mild, etwas flach im Geschmack”*
**beworben Vs Tatsächliches Produkt**6%
*“Ich habe es aufgrund von Online-Werbung gekauft, zudem zu einem deutlich höheren Preis als viele Bio-Öle auf dem Markt”*
**Bitter**6%
*“Bitter und schlechter Geschmack”*
**Qualität insgesamt**6%
*“Leider eine sehr schlechte Qualität”*
**Geschmack insgesamt**4%
*“Geschmack und Aroma entsprechen in keiner Weise dem, was man selbst von einem einfachen Olivenöl erwarten würde”*
**Lederqualität**3%
*“Leider kein Leder, sondern Synthetik”*
**Gewicht schwer**2%
*“Leider ist er zum Spielen viel zu schwer”*
**Haltbarkeit**2%
*“Rucksack nach wenigen Monaten defekt”*
### **Top return reasons **
**Gesamtgröße**47%
**Füße fit**9%
**Farbe**8%
**Breite**6%
**Nähen/Finish/Polieren**3%
**Materialqualität**3%
**Qualität insgesamt**3%
**beworben Vs Tatsächliches Produkt**3%
**Komfort insgesamt**2%
**Reißverschlussqualität**2%
## **Common questions**
- **Is jordan 4 profitable to sell on Amazon Germany?**
- The niche generates €868K/yr across 57 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the jordan 4 niche?**
- 20 brands and 227 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in jordan 4?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Geschmack. The return rate is 1.4%.
- **When does demand for jordan 4 peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the jordan 4 niche?**
- Listings span €12.90–€113.16; the average listing price is €48.79 (sweet spot $15–$100). The average incumbent carries 4,532 reviews — the moat a new listing must climb.
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