---
title: "John Deere — €66K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/john-deere"
last_updated: "2026-08-07T03:46:43.712Z"
locale: en
meta:
description: "Niche score 44/100 · €66K/yr market · 256K searches/yr · €26.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €66K/yr market · 256K searches/yr · €26.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "John Deere — €66K/yr Amazon DE Niche (2026) - Flapen"
---
# **john deere**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 17Growth 25Conversion 12Competition 76Returns 94Price range 78Avg price 95Brand share 25Review moat 55Quality gap 21
**Avg price**
**Incredible****€26.36**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€5.67–€50.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****1,281.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€66K**
€66K/yr · 256K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, john deere is a €66K/yr Amazon Germany market (256K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **john deere market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€79K–€105K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#3,139**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **57%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**8%**
- JOHN DEERE80% - Nostalgic-Art3% - Parforce Traditional Hunting3% - Baddery2% - Textilhandel Hering2% - donhobo2% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/fashion/john-deere/trend)
## **Top john deere search terms**
- **john deere**165K/yr-13.0%0.5% conv. - **john deere cap**31K/yr+67.2%1.6% conv. - **john deere tshirt**16K/yr+78.0%0.4% conv. - **john deere kinder**28K/yr-20.7%0.2% conv. - **john deere cap kinder**3K/yr+68.3%1.6% conv. - **john deere fanartikel**6K/yr-46.8%0.4% conv. - **john deere mütze**6K/yr-72.2%1.3% conv. [**All search terms **](https://flapen.com/research/de/fashion/john-deere/search-terms)
## **Top john deere products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€6K12%€8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Deere Herren Basecap Schwarz mit grünem Logo**JOHN DEERE**€28.28**4.6★1,362 rev](https://www.amazon.de/dp/B004MKHW8M) [2**John Deere HAT Green**JOHN DEERE**€31.39**4.6★1,279 rev](https://www.amazon.de/dp/B0855BM2Y7) [3**John Deere Herren Kappe mit Vintage-Logo Baseballkappe Grün Einheitsgröße**JOHN DEERE**€33.52**4.7★1,022 rev](https://www.amazon.de/dp/B00JELACCW) [4**John Deere Blackout Trademark All Twill-Baseballkappe Schwarz Einheitsgröße**JOHN DEERE**€30.89**4.9★33 rev](https://www.amazon.de/dp/B0BCMX6KLD) [5**John Deere Mens Trademark Logo Core Baseball Cap Green Yellow Logo One Size**JOHN DEERE**€30.07**4.6★1,362 rev](https://www.amazon.de/dp/B079MF8WL6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Deere Baseball Cap und Trucker Cap 13083346Hggr Ywgr Grau Melange/Grün Einheitsgröße Grau Melange/Grün One Size**JOHN DEERE**€30.72**262 rev2y ago](https://www.amazon.de/dp/B0CWKVRYGC) [**John Deere Baseballkappe Trucker Hat 13083346Whbk Aktuelle Baseball Cap Trucker Hat Markenzeichen Stickerei Ywgr Weiß/Schwarz Weiß/Schwarz Einheitsgröße**JOHN DEERE**€31.79**262 rev2y ago](https://www.amazon.de/dp/B0CWKT5XH2) [**John Deere Herren Kappe mit Vintage-Logo Baseballkappe Grün Einheitsgröße**JOHN DEERE**€33.52**1,022 rev2y ago](https://www.amazon.de/dp/B00JELACCW) [**John Deere NCAA Herren Logo Kontrast Mesh Back Core Baseball Cap - Gelb - Einheitsgröße**JOHN DEERE**€28.72**3,745 rev2y ago](https://www.amazon.de/dp/B00BFRZIP4) [**TODO Lustige Traktor Socken Herren und Damen Coole Socken Trecker mit Treckersocken Motiv (Socken Traktor 43-46)**TODO**€9.97**10,459 rev2y ago](https://www.amazon.de/dp/B0CF5MBNDX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Parforce Traditional Hunting Cap Classic Sporter Oliv/Braun Einheitsgröße**Parforce Traditional Hunting**€14.81**4.5★**▲ 78%**](https://www.amazon.de/dp/B094PMPD9M) [**John Deere Baseball Cap und Trucker Cap 13083346Hggr Ywgr Grau Melange/Grün Einheitsgröße Grau Melange/Grün One Size**JOHN DEERE**€30.72**4.8★**▲ 76%**](https://www.amazon.de/dp/B0CWKVRYGC) [**John Deere Herren Classic T-Shirt Schwarz XX-Large**JOHN DEERE**€32.54**4.6★**▲ 75%**](https://www.amazon.de/dp/B003LNPB8E) [**John Deere Herren-Ölleder Oliv/Blatt für Mich (Leaf It to Me) Einheitsgröße**JOHN DEERE**€37.90**4.7★**▲ 70%**](https://www.amazon.de/dp/B073C3PCDL) [**John Deere NCAA Herren Logo Kontrast Mesh Back Core Baseball Cap - Gelb - Einheitsgröße**JOHN DEERE**€28.72**4.6★**▲ 65%**](https://www.amazon.de/dp/B00BFRZIP4)
**~~View all trending →~~**
## **What buyers say about john deere**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**38%
*“ordentliche Qualität”*
**Komfort insgesamt**18%
*“Guter Sitz, gute Qualität”*
**Gesamtgröße**13%
*“Passt super”*
**beworben Vs Tatsächliches Produkt**10%
*“Alles wie erwartet”*
**Geschenk Zweck**10%
*“Tasse und Verpackung super zum Verschenken”*
**Design insgesamt**6%
*“Design gefällt.”*
**Preis-Leistungs-Verhältnis**3%
*“Preis ok”*
**Materialqualität**3%
*“robuste Materialien”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**100%
*“nicht ganz günstig”*
### **Top return reasons **
**Gesamtgröße**64%
**Farbe**10%
**Breite**7%
**Nähen/Finish/Polieren**5%
**Form/Stil**3%
**Füße fit**3%
**beworben Vs Tatsächliches Produkt**2%
**Produktzustand**2%
**Defekt Material/Teile**2%
**Geruch**2%
## **Common questions**
- **Is john deere profitable to sell on Amazon Germany?**
- The niche generates €66K/yr across 44 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the john deere niche?**
- 13 brands and 56 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in john deere?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 1.0%.
- **When does demand for john deere peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the john deere niche?**
- Listings span €5.67–€50.29; the average listing price is €26.36 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.
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