---
title: "Herrenschal — €118K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/herrenschal"
last_updated: "2026-08-10T05:45:51.112Z"
locale: en
meta:
description: "Niche score 51/100 · €118K/yr market · 196K searches/yr · €20.34 avg price. Soft demand (-85.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €118K/yr market · 196K searches/yr · €20.34 avg price. Soft demand (-85.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Herrenschal — €118K/yr Amazon DE Niche (2026) - Flapen"
---
# **herrenschal**
**Worth a look**
Shows a sweet-spot price point ($20.34 avg), but soft demand (-85.4% this quarter) keeps it on the watch list.
Market size 28Growth 0Conversion 37Competition 81Returns 51Price range 82Avg price 88Brand share 85Review moat 67Quality gap 60
**Avg price**
**Great****€20.34**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****€5.16–€64.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****833.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€118K**
€118K/yr · 196K searches
**Growth**
**Bad****-85.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, herrenschal is a €118K/yr Amazon Germany market (196K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **herrenschal market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **€122K–€163K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **73%**
- **Out of stock**
- **20.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**50%**
Top 20: 95%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**45%**
- Pupatuch15% - JACK & JONES13% - camel active10% - Bovari6% - LA FERANI5% - Build Your Brand5%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -85.4% search growth over the last 90 days.
20K15KSpike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 100.9×
[**Open Trend **](https://flapen.com/research/de/fashion/herrenschal/trend)
## **Top herrenschal search terms**
- **herrenschal**37K/yr-86.7%1.5% conv. - **schal herren dünn**12K/yr-75.4%1.3% conv. - **herren schal dünn**10K/yr-69.4%1.2% conv. - **schal herren baumwolle**11K/yr-64.8%1.0% conv. - **kaschmir schal herren**23K/yr-85.4%1.1% conv. - **mens scarves**3K/yr-60.2%0.9% conv. - **schal für männer**7K/yr-85.3%1.9% conv. - **schal mann**6K/yr-66.0%2.0% conv. - **wollschal herren**11K/yr-92.5%0.0% conv. - **männerschal**9K/yr-88.4%1.6% conv. [**All search terms **](https://flapen.com/research/de/fashion/herrenschal/search-terms)
## **Top herrenschal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€9K12%€14K16%€19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pupatuch Halstuch Herren 100% Seide Schal Vintage Pattern Seidenschal Herrenschal (#6)**Pupatuch**€19.73**4.7★76 rev](https://www.amazon.de/dp/B0DNQ3CWRZ) [2**JACK & JONES Herren Schal JJDNA KNIT SCARF NOOS Einfarbig Gr. One size Schwarz (Black Black)**JACK & JONES**€11.32**4.6★5,726 rev](https://www.amazon.de/dp/B014A8A59I) [3**YESWEL Schal Herren & Damen Dicker Warmer Winterschal für Männer Klassische Waffelstrickschal Langschal mit Echter Leder Veredelung 175 x 28 cm (Schwarz)**YESWEL**€17.44**4.5★146 rev](https://www.amazon.de/dp/B0FDGRF6Q5) [4**JACK & JONES Herren Schal JJDNA Knit Scarf NOOS Grau (Grey Melange Grey Melange) ONE SIZE/**JACK & JONES**€11.41**4.6★5,726 rev](https://www.amazon.de/dp/B072XS1QWG) [5**LIUPUUDLY Schal Herren Weiche Leichter Schal aus Baumwolle Mode Lang Halstuch Herrenschal (Blau)**LIUPUUDLY**€14.53**4.1★88 rev](https://www.amazon.de/dp/B0D2VPR2LK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YESWEL Schal Herren & Damen Dicker Warmer Winterschal für Männer Klassische Waffelstrickschal Langschal mit Echter Leder Veredelung 175 x 28 cm (Schwarz)**YESWEL**€17.44**146 rev1y ago](https://www.amazon.de/dp/B0FDGRF6Q5) [**Pupatuch Halstuch Herren 100% Seide Schal Vintage Pattern Seidenschal Herrenschal (#6)**Pupatuch**€19.73**76 rev1y ago](https://www.amazon.de/dp/B0DNQ3CWRZ) [**DANISH ENDURANCE Merinowolle Schal Premium Qualität Merino Winterschal Warmes Halstuch Thermo-Schal Weich & Warm Unisex für Damen & Herren Dunkles Marineblau Einheitsgröße**DANISH ENDURANCE**€29.69**421 rev1y ago](https://www.amazon.de/dp/B0DB24RMKQ) [**DANISH ENDURANCE Merinowolle Schal Premium Qualität Merino Winterschal Warmes Halstuch Thermo-Schal Weich & Warm Unisex für Damen & Herren Schwarz Einheitsgröße**DANISH ENDURANCE**€29.95**421 rev1y ago](https://www.amazon.de/dp/B0DB25CP1Z) [**camel active Herren Schals aus Organic Cotton Dunkelblau menswear-OS**camel active**€15.47**38 rev2y ago](https://www.amazon.de/dp/B0D9B8GJHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bovari Herren Schal Baumwolle Viskose Mix mehrfarbiger Streifen Schal - Ganzjahresschal soft/weich (Hell-Blau)**Bovari**€20.68**4.2★**▲ 1000%**](https://www.amazon.de/dp/B07V1NVG7S) [**Pupatuch Halstuch Herren 100% Seide Schal Vintage Pattern Seidenschal Herrenschal (#6)**Pupatuch**€19.73**4.7★**▲ 543%**](https://www.amazon.de/dp/B0DNQ3CWRZ) [**Bovari Kaschmir Schal Herren 100% Kaschmir/Cashmere Premium Qualität 180 x 31 cm - viele Farben (schwarz (black))**Bovari**€49.27**4.4★**▲ 451%**](https://www.amazon.de/dp/B08VRRXBRN) [**LA FERANI Herrenschal Kaschmir stilvoll dünn leicht Frühling 200x70 elegant für formelle Anlässe extra geschmeidig Kaschmirschal weiss einfarbig klassisch Uni Farbe (Weiß)**LA FERANI**€23.08**4.3★**▲ 182%**](https://www.amazon.de/dp/B0CSXR6115) [**YONKOUNY Schal Herren Weiche Schal aus Baumwolle Herbst Winter Mode Lang Halstuch Herrenschal (Grau)**YONKOUNY**€14.71**4.6★**▲ 122%**](https://www.amazon.de/dp/B0CLJ4NCR3)
**~~View all trending →~~**
## **What buyers say about herrenschal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wärme**20%
*“Schön und warm”*
**Qualität insgesamt**18%
*“Super Qualität”*
**beworben Vs Tatsächliches Produkt**10%
*“Tut was es soll”*
**Komfort insgesamt**10%
*“Sehr schön, sehr angenehm, etwas kurz”*
**Gesamtgröße**7%
*“Perfekte grösse”*
**Weiches Gefühl**7%
*“Warm, weich, anschmiegsam”*
**Materialqualität**5%
*“Material”*
**Preis-Leistungs-Verhältnis**4%
*“Preis/ Leistung Passt”*
**Waschechtheit**3%
*“Ist auch problemlos waschbar bei niedriger Temperatur”*
**Wetterfest**2%
*“Absolut winddicht und bei niedrigen Temperaturen zu empfehlen”*
### **What buyers complain about **
**Gesamtgröße**25%
*“Etwas eng im Durchmesser”*
**Qualität insgesamt**17%
*“Schlechte Qualität”*
**Wärme**15%
*“hält zum Fahren nicht warm”*
**Atmungsaktivität**13%
*“die funktion ist nicht wass ich mir vorgestellt hab es ist polyester 90% da durch ist es nicht atmungsaktiv dass warme luft dass mann ausatmet entweicht bei der nase vorbei richtung augen”*
**Dicke**8%
*“Eng und recht dünn”*
**beworben Vs Tatsächliches Produkt**4%
*“Entspricht nicht ganz der Beschreibung”*
### **Top return reasons **
**Gesamtgröße**23%
**Dünn**14%
**Materialqualität**11%
**Länge**10%
**Farbe**8%
**Breite**6%
**Qualität insgesamt**6%
**Nacken fit**5%
**beworben Vs Tatsächliches Produkt**3%
**Geruch**2%
## **Common questions**
- **Is herrenschal profitable to sell on Amazon Germany?**
- The niche generates €118K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -85.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the herrenschal niche?**
- 26 brands and 65 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in herrenschal?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Wärme. The return rate is 2.9%.
- **When does demand for herrenschal peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 100.9× the quietest.
- **What does it cost to enter the herrenschal niche?**
- Listings span €5.16–€64.21; the average listing price is €20.34 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.
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