---
title: "Henley Shirt Herren — €23K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/henley-shirt-herren"
last_updated: "2026-08-10T11:14:07.909Z"
locale: en
meta:
description: "Niche score 49/100 · €23K/yr market · 262K searches/yr · €22.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €23K/yr market · 262K searches/yr · €22.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Henley Shirt Herren — €23K/yr Amazon DE Niche (2026) - Flapen"
---
# **henley shirt herren**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 6Growth 8Conversion 5Competition 96Returns 8Price range 84Avg price 93Brand share 95Review moat 81Quality gap 89
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****€22.14**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€9.74–€49.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****377.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-34.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****9.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€23K**
€23K/yr · 262K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, henley shirt herren is a €23K/yr Amazon Germany market (262K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **henley shirt herren market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€33K–€44K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#452**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **83%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**39%**
Top 20: 83%
**Top-5 click share**
**16%**
Top 20: 35%
**Open market**
**57%**
- Cavva12% - VMSUCIJ8% - SwissWell7% - JACKETOWN6% - QIXING5% - TOM TAILOR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.
13K8KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/de/fashion/henley-shirt-herren/trend)
## **Top henley shirt herren search terms**
- **langarm poloshirt herren**64K/yr-37.6%0.3% conv. - **poloshirt langarm herren**54K/yr-16.8%0.3% conv. - **herren poloshirt langarm**48K/yr-48.2%0.4% conv. - **polo langarm herren**24K/yr-37.4%0.4% conv. - **poloshirt langarm**12K/yr-16.9%0.2% conv. - **poloshirt herren langarm baumwolle**13K/yr-31.1%0.6% conv. - **langarm poloshirt herren baumwolle**13K/yr-36.1%0.3% conv. - **polohemd langarm herren**10K/yr-34.2%0.4% conv. - **langarm polo herren**11K/yr-30.7%0.7% conv. - **langarm polo**6K/yr-43.9%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/henley-shirt-herren/search-terms)
## **Top henley shirt herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€2322%€4643%€6954%€927101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cavva Poloshirt Herren Langarm Golf Tennis Polo Longsleeve Sportshirt Funktions Poloshirt Polyester Tshirt Herren Schwarz M**Cavva**€15.36**4.0★90 rev](https://www.amazon.de/dp/B0FLDTDJS9) [2**VMSUCIJ Herren Poloshirt Langarm Baumwolle Outdoor Casual Polo Tops Regular Golf T-Shirts Blau 43 XL**VMSUCIJ**€18.60**4.4★1,637 rev](https://www.amazon.de/dp/B0DBZCLMBJ) [3**Cavva Langarm Poloshirt Herren Atmungsaktive Polyester Golf Polo Shirt Longsleeve Herren für Wandern Outdoor Dunkelblau L**Cavva**€14.82**4.0★90 rev](https://www.amazon.de/dp/B0FLDSG21M) [4**Chiemsee Herren Poloshirt Langarm 100% Baumwolle bequemes Polo mit lässigem Kragen leichtes Langarmshirt atmungsaktiv & luftdurchlässig Olivgrün Gr. L**Chiemsee**€22.30**4.3★559 rev](https://www.amazon.de/dp/B0C4P59S68) [5**LIUPMWE Poloshirt Herren Langarm Getäfelt T Shirts Männer Hemd Slim Fit Golf Sports Grau L**LIUPMWE**€16.04**4.3★1,380 rev](https://www.amazon.de/dp/B0B8YQMX63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**33 000ft Herren Poloshirt Langarm UPF50+ Sonnenschutz UV Schutz Polohemd Golf Sports T Shirts für Männer Leichtes Atmungsaktiv Poloshirts Casual Polo Tops zum Tennis Dunkelblau L**33,000ft**€18.16**12 rev7mo ago](https://www.amazon.de/dp/B0G591QMXF) [**SwissWell Poloshirt Herren Langarm Schnelltrocknend Funktions Longsleeve T-Shirts für Männer Atmungsaktiv Casual Golf Polohemd**SwissWell**€21.56**80 rev9mo ago](https://www.amazon.de/dp/B0FT33XKVQ) [**Comilaka Herren Poloshirt Freizeit Polo Männer Langarm Baumwolle Polohemd Golf Kontrast Herbst Winter Klassisch**Comilaka**€14.98**283 rev10mo ago](https://www.amazon.de/dp/B0FPDZKTV5) [**JACKETOWN Poloshirt Langarm Herren Golf Polo Shirts Knopfleiste Polohemd Arbeit Casual Hemd mit Tasche Männer Atmungsaktives Pullover Business Freizeit Sport T Shirts M-3XL**JACKETOWN**€17.20**82 rev11mo ago](https://www.amazon.de/dp/B0FLQ9T8QG) [**Cavva Poloshirt Herren Langarm Golf Tennis Polo Longsleeve Sportshirt Funktions Poloshirt Polyester Tshirt Herren Schwarz M**Cavva**€15.36**90 rev11mo ago](https://www.amazon.de/dp/B0FLDTDJS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**33 000ft Herren Poloshirt Langarm UPF50+ Sonnenschutz UV Schutz Polohemd Golf Sports T Shirts für Männer Leichtes Atmungsaktiv Poloshirts Casual Polo Tops zum Tennis Dunkelblau L**33,000ft**€18.16**3.6★**▲ 123%**](https://www.amazon.de/dp/B0G591QMXF) [**JACKETOWN Poloshirt Langarm Herren Golf Polo Shirts Knopfleiste Polohemd Arbeit Casual Hemd mit Tasche Männer Atmungsaktives Pullover Business Freizeit Sport T Shirts M-3XL**JACKETOWN**€17.20**3.9★**▲ 107%**](https://www.amazon.de/dp/B0FLQ9T8QG) [**Outdoor Ventures Herren Poloshirt Langarm UPF50+ Sonnenschutz UV Schutz Polohemd Golf Sports T Shirts für Männer Leichtes Atmungsaktiv Poloshirts Casual Polo Tops zum Tennis Dunkelblau L**Outdoor Ventures**€19.91**3.7★**▲ 82%**](https://www.amazon.de/dp/B0DPJW5MDP) [**HMIYA Poloshirt Herren Langarm Baumwolle Langarmshirt Sweatshirt V-Ausschnitt Casual T-Shirts (Schwarz 3XL)**HMIYA**€17.52**4.1★**▲ 75%**](https://www.amazon.de/dp/B0CH8488W2) [**Cavva Poloshirt Herren Langarm Golf Tennis Polo Longsleeve Sportshirt Funktions Poloshirt Polyester Tshirt Herren Schwarz M**Cavva**€15.36**4.0★**▲ 61%**](https://www.amazon.de/dp/B0FLDTDJS9)
**~~View all trending →~~**
## **What buyers say about henley shirt herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**35%
*“Passt”*
**Qualität insgesamt**24%
*“Qualität super”*
**Komfort insgesamt**9%
*“Komfortabel”*
**Preis-Leistungs-Verhältnis**6%
*“Schönes und preiswertes Baumwollpoloshirt”*
**beworben Vs Tatsächliches Produkt**5%
*“ok. alles wie beschrieben”*
**Farbe**3%
*“Passt perfekt, schöne Farbe”*
**Design insgesamt**3%
*“Die Farbe und das Design entsprechen den Produktbildern, was ich positiv finde”*
**Form/Stil**3%
*“Sehr schönes Polo Shirt, auch nach mehreren Wäschen formstabil und hält die Farbe”*
**Materialqualität**2%
*“sehr angenehmes Material”*
**Weiches Gefühl**1%
*“Weich, angenehm zu tragen”*
### **What buyers complain about **
**Gesamtgröße**18%
*“passt nicht”*
**Ärmelpassform**13%
*“Ärmel schrumpfen”*
**Materialqualität**12%
*“Zu klein und Material nicht so gut”*
**Qualität insgesamt**10%
*“Miese Qualität- Finger weg”*
**Farbe**7%
*“Die Farbe ist nicht so leuchtend oder hell wie auf dem Foto”*
**Haltbarkeit**4%
*“keine langanhaltende Qualität.”*
**Kragenqualität**3%
*“Etwas steifer harten Kragen”*
**beworben Vs Tatsächliches Produkt**3%
*“Entspricht nicht dem Foto”*
**Nähen/Finish/Polieren**2%
*“Die Nähte an den Knöpfen schon beim Auspacken ausgefranst,”*
**Komfort insgesamt**2%
*“Unangenehm”*
### **Top return reasons **
**Gesamtgröße**46%
**Farbe**11%
**Materialqualität**8%
**Ärmelpassform**5%
**Qualität insgesamt**5%
**Länge**4%
**Dünn**3%
**Armpassform**3%
**Breite**3%
**Taillenpassform**2%
## **Common questions**
- **Is henley shirt herren profitable to sell on Amazon Germany?**
- The niche generates €23K/yr across 166 tracked products. 0 of 59 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the henley shirt herren niche?**
- 47 brands and 102 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in henley shirt herren?**
- Top complaints mined from reviews: Gesamtgröße, Ärmelpassform, Materialqualität. The return rate is 9.6% — above our launch gate.
- **When does demand for henley shirt herren peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the henley shirt herren niche?**
- Listings span €9.74–€49.43; the average listing price is €22.14 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.
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