---
title: "Hemd Herren — €583K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/hemd-herren"
last_updated: "2026-08-10T10:00:20.415Z"
locale: en
meta:
description: "Niche score 62/100 · €583K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · €583K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hemd Herren — €583K/yr Amazon DE Niche (2026) - Flapen"
---
# **hemd herren**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 92Conversion 10Competition 96Returns 3Price range 71Avg price 80Brand share 46Review moat 59Quality gap 77
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Growth**
**Great****+103.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€16.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€10.64–€25.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€583K**
€583K/yr · 4.6M searches
**Review moat**
**Good****1,132.96**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, hemd herren is a €583K/yr Amazon Germany market (4.6M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hemd herren market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **€505K–€673K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 42%
**Open market**
**17%**
- J.VER36% - siliteelon16% - Friptspyg11% - COOFANDY9% - Runcati6% - Amazon Essentials5% - Open — no brand owns it (12 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +103.4% search growth over the last 90 days.
250K150KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/fashion/hemd-herren/trend)
## **Top hemd herren search terms**
- **leinenhemd herren**535K/yr+484.3%0.4% conv. - **hemd herren kurzarm**377K/yr+547.0%0.4% conv. - **hemd herren**813K/yr-4.9%0.2% conv. - **herren hemd kurzarm**191K/yr+278.4%0.2% conv. - **hemden für herren**334K/yr+77.7%0.1% conv. - **leinenhemd herren kurzarm**140K/yr+732.2%0.4% conv. - **hemd herren langarm**333K/yr-7.7%0.3% conv. - **kurzarmhemd herren**148K/yr+267.6%0.2% conv. - **hemd**275K/yr+34.9%0.1% conv. - **herren hemd**255K/yr+21.6%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/hemd-herren/search-terms)
## **Top hemd herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€12K4%€23K6%€35K8%€47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**J.VER Leinenhemd Herren Kruzarm Freizeithemd Leichtes Sommerhemd mit Brusttasche für Beach Festlich und Hochzeit Hellgrün XL**J.VER**€16.77**4.2★227 rev](https://www.amazon.de/dp/B0F4N8MG8D) [2**COOFANDY Leinenhemd Herren Kurzarm Einfarbig Sommerhemd Button down Regular Fit Hemden Hellgrün XL**COOFANDY**€25.14**4.2★2,532 rev](https://www.amazon.de/dp/B0CNXF4YP2) [3**Amazon Essentials Herren-Chambray-Hemd kurzärmelig Olivgrün Größe L**Amazon Essentials**€11.56**4.4★8,236 rev](https://www.amazon.de/dp/B08P66V1BM) [4**Friptspyg Leinenhemd Herren Hemd Langarm Baumwolle Leinen Hemden Button-Down Freizeithemden Casual Regular Fit Sommerhemd Weiß M**Friptspyg**€15.91**4.3★1,299 rev](https://www.amazon.de/dp/B0CGZZDRKQ) [5**J.VER Herrenhemden Langarmshirt Comfort Fit Freizeit Hemden Männer Formales Konzert Verlobten Vater Ehemann Oberhemden Grau Blau L**J.VER**€17.57**4.1★529 rev](https://www.amazon.de/dp/B0DX73RL1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SEAYIJIA Leinenhemd Herren Langarm Baumwolle Leinen Hemden mit Tasche Freizeit Strandhemd Regular Fit Sommerhemd Weiß XL**SEAYIJIA**€11.64**84 rev1mo ago](https://www.amazon.de/dp/B0GCWNNFCV) [**SEAYIJIA Leinenhemd Herren Langarm Baumwolle Leinen Hemden Freizeithemden Casual Strandhemd Regular Fit Sommerhemd Weiß XL**SEAYIJIA**€11.98**73 rev2mo ago](https://www.amazon.de/dp/B0GCWT5ZX9) [**SEAYIJIA Leinenhemd Herren Kruzarm Baumwolle Leinen Hemden Freizeit Sommerhemd mit Tasche Casual Strandhemd Weiß L**SEAYIJIA**€12.02**72 rev2mo ago](https://www.amazon.de/dp/B0GCWG2RZY) [**J.VER Leinenhemd Herren Hemd Langarm Sommerhemd Stehkragen Freizeithemd Baumwolle Regular Fit Strand Urlaub Shirt Weiß XL**J.VER**€16.12**107 rev6mo ago](https://www.amazon.de/dp/B0GHP4HSP4) [**siliteelon Leinenhemd Herren Kurzarm Sommer Regular Fit Atmungsaktiv Leicht Lässiges Freizeithemd Strand Business Casual Hellgrün XL**siliteelon**€15.82**61 rev6mo ago](https://www.amazon.de/dp/B0GHNRFRCQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SEAYIJIA Leinenhemd Herren Kruzarm Baumwolle Leinen Hemden Freizeit Sommerhemd mit Tasche Casual Strandhemd Weiß L**SEAYIJIA**€12.02**4.3★**▲ 17%**](https://www.amazon.de/dp/B0GCWG2RZY) [**SEAYIJIA Leinenhemd Herren Langarm Baumwolle Leinen Hemden mit Tasche Freizeit Strandhemd Regular Fit Sommerhemd Weiß XL**SEAYIJIA**€11.64**4.0★**▲ 16%**](https://www.amazon.de/dp/B0GCWNNFCV) [**SEAYIJIA Leinenhemd Herren Langarm Baumwolle Leinen Hemden Freizeithemden Casual Strandhemd Regular Fit Sommerhemd Weiß XL**SEAYIJIA**€11.98**4.2★**▲ 16%**](https://www.amazon.de/dp/B0GCWT5ZX9) [**Amazon Essentials Herren-Chambray-Hemd kurzärmelig Olivgrün Größe L**Amazon Essentials**€11.56**4.4★**▲ 16%**](https://www.amazon.de/dp/B08P66V1BM) [**J.VER Leinenhemd Herren Hemd Langarm Sommerhemd Stehkragen Freizeithemd Baumwolle Regular Fit Strand Urlaub Shirt Weiß XL**J.VER**€16.12**4.4★**▲ 15%**](https://www.amazon.de/dp/B0GHP4HSP4)
**~~View all trending →~~**
## **What buyers say about hemd herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**26%
*“Passt”*
**Qualität insgesamt**23%
*“Super Produkt”*
**Komfort insgesamt**11%
*“Bestimmt ganz angenehm zu tragen”*
**Preis-Leistungs-Verhältnis**9%
*“Für den Preis wirklich ganz cool”*
**Materialqualität**7%
*“super Material”*
**Farbe**2%
*“Farbe wie dargestellt”*
**beworben Vs Tatsächliches Produkt**2%
*“do wie es sein sollte”*
**Gewicht leicht**2%
*“Leichtes Hemd”*
**Weiches Gefühl**1%
*“Leinen fühlt sich angenehm an”*
**Form/Stil**1%
*“fällt ziemlich normal aus”*
### **What buyers complain about **
**Gesamtgröße**21%
*“Grösse”*
**Qualität insgesamt**18%
*“Qualität unterirdisch”*
**Materialqualität**9%
*“Material gefällt nicht”*
**Produktzustand**7%
*“Scheinbar B-Ware die kaputt weiterverkauft wird”*
**beworben Vs Tatsächliches Produkt**6%
*“Materialzusammensetzung anders als in Beschreibung”*
**Falten**4%
*“Hemd kam zerknittert an”*
**Dünn**2%
*“Sehr dünner stoff”*
**Länge**2%
*“leider 4 cm kürzer.”*
**Farbe**2%
*“Fällt je nach Farbe unterschiedlich aus”*
**Preis-Leistungs-Verhältnis**2%
*“Gutes Hemd, Preispolitik komisch”*
### **Top return reasons **
**Gesamtgröße**52%
**Materialqualität**12%
**Qualität insgesamt**6%
**Breite**6%
**Farbe**4%
**Ärmelpassform**3%
**Länge**3%
**beworben Vs Tatsächliches Produkt**2%
**Taillenpassform**1%
**Armpassform**1%
## **Common questions**
- **Is hemd herren profitable to sell on Amazon Germany?**
- The niche generates €583K/yr across 119 tracked products. 3 of 22 products launched in the last 360 days are still selling. 90-day search growth is +103.4%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the hemd herren niche?**
- 18 brands and 37 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in hemd herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 11.3% — above our launch gate.
- **When does demand for hemd herren peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hemd herren niche?**
- Listings span €10.64–€25.53; the average listing price is €16.83 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.
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