---
title: "Gengar — €89K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/gengar"
last_updated: "2026-08-10T03:38:12.380Z"
locale: en
meta:
description: "Niche score 39/100 · €89K/yr market · 201K searches/yr · €26.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €89K/yr market · 201K searches/yr · €26.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gengar — €89K/yr Amazon DE Niche (2026) - Flapen"
---
# **gengar**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 20Conversion 21Competition 39Returns 97Price range 78Avg price 95Brand share 7Review moat 63Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€26.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€5.58–€114.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****964.84**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€89K**
€89K/yr · 201K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, gengar is a €89K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gengar market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€67K–€80K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#653**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **58%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**144**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**1%**
- Pokémon61% - Difuzed25% - Funko5% - Razer5% - TWO SOON2% - nanoblock2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/fashion/gengar/trend)
## **Top gengar search terms**
- **gengar**111K/yr-14.6%0.6% conv. - **pokemon gengar**27K/yr+7.1%0.8% conv. - **gengar kuscheltier**31K/yr-9.7%2.9% conv. - **gengar pokemon**12K/yr+15.3%0.9% conv. - **gengar figur**9K/yr-26.2%1.0% conv. - **gengar plush**5K/yr+19.6%1.3% conv. - **gengar plüschtier**5K/yr-33.6%2.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/gengar/search-terms)
## **Top gengar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€18K30%€27K40%€35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon 3D Gengar Character Novelty Cap (NH628122POK) Purple**Difuzed**€28.41**5.0★6 rev](https://www.amazon.de/dp/B0FH2NDJ54) [2**Pokémon PKW4465-30cm Plüsch - Gengar offizielles Plüsch**Pokémon**€21.15**4.6★1,235 rev](https://www.amazon.de/dp/B0CTTWT8BT) [3**Pokémon Gengar Unisex Cap schwarz 100% Polyester Anime Fan-Merch Gaming Halloween**Pokémon**€20.44**4.4★48 rev](https://www.amazon.de/dp/B09JCJR5KH) [4**Pokémon PKW2387-30cm Plüsch - Gengar offizielles Plüsch**Pokémon**€24.83**4.6★1,305 rev](https://www.amazon.de/dp/B09VHCQS2X) [5**Pokémon PKW0359 - Battle Feature Figure - Gengar offizielle bewegliche Figur 11 5 cm**Pokémon**€11.79**4.5★546 rev](https://www.amazon.de/dp/B089DKQQ8P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokémon Gengar - Sherpa Männer Kapuzenjacke lila XXL 100% Polyester Fan-Merch Gaming**Pokémon**€59.44**2 rev7mo ago](https://www.amazon.de/dp/B0G31LGP2H) [**Razer Cobra Gengar Edition - Leichte kabelgebundene Gaming-Maus - 8500 DPI Sensor - 58g - optische Mausschalter 3th Gen - Chroma-Beleuchtung - Speedflex-Kabel - PC/MAC | Pokémon Gengar**Razer**€43.70**73 rev9mo ago](https://www.amazon.de/dp/B0FPG9GFTV) [**Razer Kraken Kitty V2 - Gengar Pokémon Edition - USB-Headset - Gengar-Stacheln - Streamreaktive Beleuchtung - HyperClear-Kardioidenmikrofon - Triforce 40-mm-Treiber - 7.1 Surround Sound | Violett**Razer**€114.33**115 rev10mo ago](https://www.amazon.de/dp/B0FF4VRRJ5) [**TWO SOON Boy T-Shirt Pokémon**TWO SOON**€12.58**5 rev11mo ago](https://www.amazon.de/dp/B0FJYKB1WP) [**Pokémon Gengar verstellbare Cap mit gebogenem Schirm in Lila | Unisex-Erwachsene Sonnenschutzhut mit Netzrücken | Lässige Sommerkleidung | Schnappverschluss | Klassischer Cartoon-Stil**Pokémon**€14.39**63 rev1y ago](https://www.amazon.de/dp/B0F1W39NLR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TWO SOON Boy T-Shirt Pokémon**TWO SOON**€12.58**5.0★**▲ 166%**](https://www.amazon.de/dp/B0FJYKB1WP) [**Pokemon Badeanzug Kinder Teenager Set mit Badehose Jungen Badeshorts und Schwimmshirt Pikachu Gengar Schwimmanzug Jungen für Schwimmen Strand (7-8 Jahre Schwarz)**Pokémon**€11.25**4.4★**▲ 147%**](https://www.amazon.de/dp/B0DHVFZBP4) [**Pokemon 3D Gengar Character Novelty Cap (NH628122POK) Purple**Difuzed**€28.41**5.0★**▲ 138%**](https://www.amazon.de/dp/B0FH2NDJ54) [**Pokémon Gengar - Sherpa Männer Kapuzenjacke lila XXL 100% Polyester Fan-Merch Gaming**Pokémon**€59.44**4.5★**▲ 136%**](https://www.amazon.de/dp/B0G31LGP2H) [**Pokemon Badeanzug Kinder Teenager Set mit Badehose Jungen Badeshorts und Schwimmshirt Pikachu Gengar Schwimmanzug Jungen für Schwimmen Strand (9-10 Jahre Schwarz)**Pokémon**€11.44**4.4★**▲ 128%**](https://www.amazon.de/dp/B0DHVFFMQP)
**~~View all trending →~~**
## **What buyers say about gengar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**29%
*“Super Design & Qualität”*
**Gesamtgröße**16%
*“Passt”*
**Geschenk Zweck**9%
*“Ein Geschenk für meinen Enkel”*
**beworben Vs Tatsächliches Produkt**9%
*“Erfüllt seinen Zweck”*
**Design insgesamt**7%
*“Super Design & Qualität”*
**Helligkeit/Glanz/Glühen**4%
*“Total schön, leuchten richtig toll”*
**Gewicht leicht**4%
*“Sehr leicht und gute handhabung”*
**Benutzerfreundlichkeit**3%
*“Sie ist unkompliziert Einsatzbereit”*
**Weiches Gefühl**3%
*“Fühlt sich weich, und wertig an”*
**Komfort insgesamt**3%
*“Die Kopfhörer sitzen superkomfortabel”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**50%
*“Überteuerten Produkt”*
**Haltbarkeit**13%
*“Könnte leicht kaputtgehen”*
**Gesamtgröße**8%
*“Fällt recht klein aus was mich aber nicht stört weil ich kleine Hände habe”*
### **Top return reasons **
**Gesamtgröße**50%
**Qualität insgesamt**7%
**Audioqualität**6%
**Mikrofon**6%
**Geschenk Zweck**6%
**Länge**4%
**Nähen/Finish/Polieren**4%
**Schärfe**3%
**Defekt Material/Teile**3%
**Produktzustand**3%
## **Common questions**
- **Is gengar profitable to sell on Amazon Germany?**
- The niche generates €89K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the gengar niche?**
- 7 brands and 144 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in gengar?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Gesamtgröße. The return rate is 0.7%.
- **When does demand for gengar peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the gengar niche?**
- Listings span €5.58–€114.33; the average listing price is €26.72 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.
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