---
title: "Fred Perry Mütze — €226K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/fred-perry-muetze"
last_updated: "2026-08-10T08:34:09.405Z"
locale: en
meta:
description: "Niche score 47/100 · €226K/yr market · 1.0M searches/yr · €29.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €226K/yr market · 1.0M searches/yr · €29.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fred Perry Mütze — €226K/yr Amazon DE Niche (2026) - Flapen"
---
# **fred perry mütze**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 19Conversion 9Competition 95Returns 49Price range 91Avg price 95Brand share 2Review moat 68Quality gap 43
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€29.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€10.70–€98.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****768.04**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****€226K**
€226K/yr · 1.0M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, fred perry mütze is a €226K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fred perry mütze market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **€148K–€178K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#599**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **46%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 47%
**Open market**
**1%**
- Lonsdale64% - Lyle & Scott32% - PITBULL1% - FM London1% - Shah Traders1% - Ellesse0% - Open — no brand owns it (3 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -11.6% search growth over the last 90 days.
40K30KPrime Day '25Spike '25Black Friday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/fashion/fred-perry-muetze/trend)
## **Top fred perry mütze search terms**
- **lonsdale**266K/yr-12.5%0.3% conv. - **lonsdale tshirt herren**118K/yr+93.3%1.0% conv. - **lyle & scott**168K/yr-19.6%0.2% conv. - **lonsdale jacke**114K/yr-34.5%0.2% conv. - **londsdale männer tshirt**59K/yr+50.3%0.7% conv. - **lonsdale herren**36K/yr-13.4%0.3% conv. - **lonsdale tshirt**20K/yr+19.5%0.4% conv. - **lyle & scott jacke**49K/yr-50.1%0.3% conv. - **londsdale männer jacke**26K/yr-22.6%0.5% conv. - **lonsdale jacke herren**28K/yr-37.1%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/fred-perry-muetze/search-terms)
## **Top fred perry mütze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€5K4%€9K6%€14K8%€18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lyle & Scott Herren Jacke | XS -XXL**Lyle & Scott**€67.65**4.6★479 rev](https://www.amazon.de/dp/B083Y7HYSN) [2**Lyle & Scott T-Shirt Herren | mit Rundhals-Ausschnitt und kurzen Ärmeln | mit goldenem Adler-Logo auf der Brust | XS XXL**Lyle & Scott**€24.66**4.6★2,567 rev](https://www.amazon.de/dp/B08YS1YQ1P) [3**Lonsdale T-Shirt für Herren Sommer-T-Shirt in regulärer Passform SXL**Lonsdale**€11.92**4.4★1,874 rev](https://www.amazon.de/dp/B008JXRY3G) [4**Lonsdale Herren Jacke schmale Passform ACTON XL Black**Lonsdale**€68.96**4.5★106 rev](https://www.amazon.de/dp/B003ORL4DI) [5**Lonsdale Herren T-Shirt Logo schwarz (schwarz) Medium**Lonsdale**€14.13**4.5★3,438 rev](https://www.amazon.de/dp/B004RE9MTU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lyle & Scott T-Shirt Herren | mit Rundhals-Ausschnitt und kurzen Ärmeln | mit goldenem Adler-Logo auf der Brust | XS XXL**Lyle & Scott**€22.54**24 rev2y ago](https://www.amazon.de/dp/B0CT974QSN) [**Lonsdale Herren BRINDISTER T-Shrit Black/White M**Lonsdale**€18.62**201 rev2y ago](https://www.amazon.de/dp/B0CS5JL7SD) [**Lonsdale T-Shirt für Herren Sommer-T-Shirt in regulärer Passform SXL**Lonsdale**€11.92**1,874 rev2y ago](https://www.amazon.de/dp/B008JXRY3G) [**Lonsdale Herren T-Shirt Normale Passform Doppelpack LOSCOE XL White/Navy**Lonsdale**€19.84**67 rev3y ago](https://www.amazon.de/dp/B092THNKFK) [**Lonsdale Herren T-Shirt Normale Passform Doppelpack MORHAM XL Black/Olive**Lonsdale**€18.09**130 rev3y ago](https://www.amazon.de/dp/B0BKJKQ2YS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lyle & Scott T-Shirt Herren | mit Rundhals-Ausschnitt und kurzen Ärmeln | mit goldenem Adler-Logo auf der Brust | XS XXL**Lyle & Scott**€24.25**4.6★**▲ 49%**](https://www.amazon.de/dp/B017EO2U2A) [**Lonsdale Herren T-Shirt Normale Passform Doppelpack LOSCOE XL White/Navy**Lonsdale**€19.84**4.7★**▲ 49%**](https://www.amazon.de/dp/B092THNKFK) [**Lonsdale Herren T-Shirt Normale Passform Doppelpack MORHAM XL Black/Olive**Lonsdale**€18.09**4.7★**▲ 49%**](https://www.amazon.de/dp/B0BKJKQ2YS) [**Lonsdale Herren T-Shirt Normale Passform ST. ERNEY Green/Green L**Lonsdale**€14.88**4.6★**▲ 46%**](https://www.amazon.de/dp/B0C6YXXP3T) [**Lonsdale Herren T-Shirt Normale Passform Doppelpack ECCLAW M Black/Oxblood**Lonsdale**€22.66**4.6★**▲ 40%**](https://www.amazon.de/dp/B0BKK98TWW)
**~~View all trending →~~**
## **What buyers say about fred perry mütze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**34%
*“Super Qualität”*
**Gesamtgröße**33%
*“Passt”*
**Komfort insgesamt**6%
*“Angenehm zu tragen, Top Qualität”*
**Preis-Leistungs-Verhältnis**5%
*“Super Preis,”*
**Materialqualität**5%
*“Sehr schönes Material”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie beschrieben alles bestens”*
**Farbe**2%
*“Farbe wie auf dem Bild”*
**Geschenk Zweck**1%
*“Super Geschenk für meinen Neffen”*
**Design insgesamt**1%
*“Design: Das Logo auf der Brust sieht hochwertig aus”*
**Druckqualität**1%
*“Der Aufdruck ist gestickt,und sehr gut verarbeitet”*
### **What buyers complain about **
**Gesamtgröße**29%
*“Unmögliche Passform”*
**Qualität insgesamt**27%
*“Qualität war sehr dünn”*
**Haltbarkeit**7%
*“geht schnell kaputt”*
**Form/Stil**7%
*“Ich finde die echt nicht schön was Form betrifft”*
**Lücke/Loch**7%
**Nähen/Finish/Polieren**3%
*“Qualität der Nähte na ja, schade”*
**Dicke**3%
*“Falsche Anzahl und dünne Tshirts”*
**Farbe**2%
*“Das rote ist etwas weiter als das schwarze”*
**Preis-Leistungs-Verhältnis**2%
*“Wäre es teurer gewesen, wäre es definitiv zurückgegangen”*
**Auslaufsicher**2%
*“Habe aber dass Gefühl das es nach dem zweiten Mal waschen schon ein bisschen eingelaufen ist”*
### **Top return reasons **
**Gesamtgröße**60%
**Länge**5%
**Qualität insgesamt**5%
**Breite**4%
**Druckqualität**3%
**Materialqualität**3%
**Nacken fit**2%
**Ärmelpassform**2%
**Nähen/Finish/Polieren**2%
**Farbe**1%
## **Common questions**
- **Is fred perry mütze profitable to sell on Amazon Germany?**
- The niche generates €226K/yr across 117 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the fred perry mütze niche?**
- 9 brands and 74 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in fred perry mütze?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 3.0%.
- **When does demand for fred perry mütze peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the fred perry mütze niche?**
- Listings span €10.70–€98.52; the average listing price is €29.63 (sweet spot $15–$100). The average incumbent carries 768 reviews — the moat a new listing must climb.
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