---
title: "flip flops damen — €346K/yr Amazon Germany Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/flip-flops-damen"
last_updated: "2026-07-20T20:01:54.608Z"
locale: en
meta:
description: "flip flops damen shows demand growing +378.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "flip flops damen shows demand growing +378.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "flip flops damen — €346K/yr Amazon Germany Niche, Score 62/100 - Flapen"
---
# **flip flops damen**
**Worth a look**
Shows demand growing +378.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 100Conversion 6Competition 95Returns 18Price range 82Avg price 84Brand share 60Review moat 21Quality gap 70
**Growth**
**Incredible****+378.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****€18.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.78–€47.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****€346K**
€346K/yr · 4.0M searches
**Review moat**
**Bad****11,939.23**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, flip flops damen is a €346K/yr Amazon Germany market (4.0M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **€469K–€563K**
- units × avg price
- **Launch success**
- **21%**
- 4 of 19 new (360d)
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **178 days**
## **Competition**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**25 **—flat
**Sellers**
**136**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**19%**
Top 20: 46%
**Open market**
**27%**
- Havaianas43% - Amazon Essentials8% - KuaiLu7% - BOnova6% - Crocs5% - shevalues4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +378.0% search growth over the last 90 days.
500K300KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/de/fashion/flip-flops-damen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€7K4%€14K6%€21K8%€28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 107 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Havaianas Slim Damen Flip Flops Schwarz 39/40 EU**Havaianas**€17.58**4.5★34,660 rev](https://www.amazon.de/dp/B000W8AMRG) [2**shevalues Flip Flops Damen Schlanke elegante und bequeme Zehentrenner rutschfeste Schuhe für Strand & Dusche Schwarz 39**shevalues**€11.95**4.4★4,409 rev](https://www.amazon.de/dp/B0B68G2D52) [3**Havaianas Slim Logo Pop Up Damen FlipFlop Black/Steel Grey 41 EU**Havaianas**€13.07**4.2★138 rev](https://www.amazon.de/dp/B0FKBY5T8G) [4**Havaianas Top Tiras Damen Flip Flops Roségold 37/38 EU**Havaianas**€14.61**4.5★20,168 rev](https://www.amazon.de/dp/B01L412ODO) [5**Havaianas Top Color Unisex Flipflop Black**Havaianas**€13.73**4.1★3,361 rev](https://www.amazon.de/dp/B078GPFMQX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Unisex-Flip-Flop Schwarz 36 EU**Amazon Essentials**€12.99**102 rev2mo ago](https://www.amazon.de/dp/B0FZ8V7RCT) [**Amazon Essentials Unisex-Flip-Flop Schwarz 34 EU**Amazon Essentials**€13.01**101 rev2mo ago](https://www.amazon.de/dp/B0FZ8WH6P7) [**Ripord Flip Flops Damen Modische Zehentrenner Leichte Freizeitsandalen Sommer Strandsandalen Weiß EU 39**Ripord**€15.92**7 rev4mo ago](https://www.amazon.de/dp/B0GQL6Y3XH) [**KIDMI Damen Sport Flip Flops Zehentrenner Bequeme Gehsandalen mit weichem Fußbett rutschfest Sommersandalen für Strand & Alltag Schwarz EU39 Markengrösse 40**KIDMI**€18.65**812 rev6mo ago](https://www.amazon.de/dp/B0FC2BV263) [**KIDMI Damen Sport Flip Flops Zehentrenner Bequeme Gehsandalen mit weichem Fußbett rutschfest Sommersandalen für Strand & Alltag Schwarz EU40 Markengrösse 41**KIDMI**€20.54**812 rev6mo ago](https://www.amazon.de/dp/B0FC2BP2PJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Havaianas - Top Color Bequeme Robuste und Leichte Badelatschen Rutschfeste Sohlen Unisex Erwachsene**Havaianas**€13.85**4.1★**▲ 13%**](https://www.amazon.de/dp/B00HGSCQN8) [**KuaiLu Damen Flip Flops Komfort Yoga Matte Plattform Leichte Zehentrenner für Frauen Dressy Sommer Strand Thong Sandalen mit Weich Kissen Fußbett Weißer Khaki EU 40**KuaiLu**€18.56**4.4★**▲ 13%**](https://www.amazon.de/dp/B0DT49VQRJ) [**Crocs Miami Matte Round Toe Flip Flip-Flops für Damen Kaffeebraun 41 EU**Crocs**€36.74**4.3★**▲ 13%**](https://www.amazon.de/dp/B0FKTMZZ1Z) [**KuaiLu Frauen Strass Flip Flops mit Komfort Bogen Unterstützung Yoga Matte Kissen Sandalen Mode Sommer Strand Pool Reisen Orthotic Walking Thong Sandles Slip auf Plantar Fasciitis Beige Weiß 37**KuaiLu**€15.49**4.3★**▲ 13%**](https://www.amazon.de/dp/B0DSKG9TYN) [**BOnova Ibiza Fettleder braun in Größe 38 aus hochwertigem Echtleder. Damen-Zehentrenner mit anatomisch geformten Kork-Fußbett. Stylische Pantolette zum Wohlfühlen**BOnova**€47.98**4.5★**▲ 13%**](https://www.amazon.de/dp/B07RM6XMY8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**38%
*“super bequem”*
**Gesamtgröße**17%
*“Größe fit”*
**Qualität insgesamt**6%
*“Super Qualität,”*
**Preis-Leistungs-Verhältnis**6%
*“Guter Preis”*
**Farbe**5%
*“Badeschlappen, leicht, schöne Farbe”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erwartet”*
**Übung/Sporteignung**2%
*“Gutes Laufgefühl,”*
**Außensohlenqualität**2%
*“Sohle gut”*
**Materialqualität**2%
*“Ansonsten wirkt das Material wertig und gut verarbeitet”*
**Design insgesamt**2%
*“Super bequeme Pantoletten mit schicken Design”*
### **What buyers complain about **
**Qualität insgesamt**16%
*“Schlechte Qualität”*
**Gesamtgröße**13%
*“Fliflops,fallen bißchen größer aus,bin aber”*
**Haltbarkeit**10%
*“Sowas darf nach nicht mal einem Monat definitiv nicht passieren”*
**Geruch**6%
*“Die Schuhe stinken leider sehr nach Chemie”*
**Preis-Leistungs-Verhältnis**5%
*“Das Geld nicht wert”*
**Füße fit**5%
*“Flip flops sind sehr weit für schmale Füße”*
**Farbe**4%
*“Färben ab”*
**Komfort insgesamt**4%
*“Schmerzhaft und schwer”*
**Gewicht schwer**3%
*“Schmerzhaft und schwer”*
**Gewicht leicht**2%
*“Ganz leichte Flip Flop Schlapferl”*
### **Top return reasons **
**Gesamtgröße**44%
**Füße fit**12%
**Farbe**8%
**Breite**7%
**Komfort insgesamt**5%
**Geruch**4%
**Qualität insgesamt**3%
**Länge**3%
**Riemen/Saitenqualität**2%
**Materialqualität**2%
## **Common questions**
- **Is flip flops damen profitable to sell on Amazon Germany?**
- The niche generates €346K/yr across 107 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is +378.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the flip flops damen niche?**
- 25 brands and 136 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in flip flops damen?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 7.6% — above our launch gate.
- **When does demand for flip flops damen peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the flip flops damen niche?**
- Listings span €8.78–€47.98; the average listing price is €18.76 (sweet spot $15–$100). The average incumbent carries 11,939 reviews — the moat a new listing must climb.
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