---
title: "Fliege Blau — €43K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/fliege-blau"
last_updated: "2026-08-10T08:24:24.990Z"
locale: en
meta:
description: "Niche score 43/100 · €43K/yr market · 59K searches/yr · €8.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €43K/yr market · 59K searches/yr · €8.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fliege Blau — €43K/yr Amazon DE Niche (2026) - Flapen"
---
# **fliege blau**
**Skip it**
Prices mostly outside the sweet spot ($3.52–$11.62) — this niche doesn't clear our bar today.
Market size 11Growth 95Conversion 80Competition 61Returns 7Price range 0Avg price 25Brand share 17Review moat 36Quality gap 47
**Growth**
**Incredible****+113.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,880.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****€8.89**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€43K**
€43K/yr · 59K searches
**Returns**
**Bad****10.0%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****€3.52–€11.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, fliege blau is a €43K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fliege blau market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€44K–€53K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**4%**
- DonDon46% - HISDERN26% - JEMYGINS14% - Enlision5% - Sophie & Jules3% - JACK & JONES3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — +113.5% search growth over the last 90 days.
2K2KSpike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/fashion/fliege-blau/trend)
## **Top fliege blau search terms**
- **fliege blau**20K/yr+118.9%5.2% conv. - **fliege dunkelblau herren**5K/yr+190.8%9.4% conv. - **fliege blau herren**9K/yr+108.7%5.7% conv. - **blaue fliege herren**7K/yr+133.3%7.4% conv. - **fliege herren blau**6K/yr+88.4%6.3% conv. - **fliege dunkelblau**7K/yr+61.1%6.4% conv. - **blaue fliege**4K/yr+77.9%5.8% conv. [**All search terms **](https://flapen.com/research/de/fashion/fliege-blau/search-terms)
## **Top fliege blau products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€9K30%€13K40%€17K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DonDon Fliege Schleife Dunkelblau bereits gebunden verstellbar**DonDon**€7.59**4.6★3,699 rev](https://www.amazon.de/dp/B01L6Y62GY) [2**JEMYGINS Flache Textur Fliege Einfarbig und Einstecktuch mit Manschettenknöpfe Sets für Herren Marineblau 2**JEMYGINS**€8.68**4.5★2,301 rev](https://www.amazon.de/dp/B07W4NZF8M) [3**HISDERN Navy Blau Fliege Herren Bereits Gebunden Verstellbar Schleife Einfarbige Fliegen für Männer Hochzeit Anzug Smoking**HISDERN**€7.49**4.5★1,490 rev](https://www.amazon.de/dp/B0837F1WKH) [4**DonDon Edle blaue Fliege bzw. Schleife mit Haken - bereits gebunden und verstellbar**DonDon**€7.16**4.4★8,512 rev](https://www.amazon.de/dp/B00ZUW4C70) [5**HISDERN Fliege Herren mit Einstecktuch Einfarbig Fliegen für Herren Hellblau Vorgebundene Fliege Anzug für Hochzeit Party**HISDERN**€10.58**4.4★1,933 rev](https://www.amazon.de/dp/B09K438SW7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HISDERN Fliege Herren Marine Blau Fliege für Männer Bereits Gebunden Verstellbar Schleife Hochzeit Party Smoking**HISDERN**€7.09**233 rev1y ago](https://www.amazon.de/dp/B0DS1VV69N) [**DonDon Fliege Herren handgefertigt Seiden-Look 12 x 6 cm Fliege Hellblau**DonDon**€10.93**117 rev1y ago](https://www.amazon.de/dp/B0DP7HHNZ3) [**DonDon Fliege Herren handgefertigt Seiden-Look 12 x 6 cm Fliege Jeansblau**DonDon**€10.99**117 rev1y ago](https://www.amazon.de/dp/B0DP7DV6M5) [**JEMYGINS Herren-Set aus Solider Mattierter Bifold-Fliege mit Einstecktuch Graublau**JEMYGINS**€8.65**154 rev1y ago](https://www.amazon.de/dp/B0DB4J1Z86) [**HISDERN Herren Fliege Dunkelblau Fliege für Herren mit Einstecktuch Set Einfarbig Seide Vorgebundene Anzug Fliege für Hochzeit...**HISDERN**€11.48**1,933 rev2y ago](https://www.amazon.de/dp/B0CSK8CY23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DonDon Fliege Herren handgefertigt Seiden-Look 12 x 6 cm Fliege Jeansblau**DonDon**€10.99**4.6★**▲ 57%**](https://www.amazon.de/dp/B0DP7DV6M5) [**DonDon Edle hellblaue Fliege bzw. Schleife mit Haken - bereits gebunden und verstellbar**DonDon**€7.30**4.4★**▲ 56%**](https://www.amazon.de/dp/B0144VC57G) [**DonDon Fliege Herren handgefertigt Seiden-Look 12 x 6 cm Fliege Hellblau**DonDon**€10.93**4.6★**▲ 53%**](https://www.amazon.de/dp/B0DP7HHNZ3) [**JEMYGINS Herren-Set aus Solider Mattierter Bifold-Fliege mit Einstecktuch Graublau**JEMYGINS**€8.65**4.2★**▲ 41%**](https://www.amazon.de/dp/B0DB4J1Z86) [**DonDon Edle nachtblaue Fliege bzw. Schleife mit Haken - bereits gebunden und verstellbar**DonDon**€7.13**4.4★**▲ 28%**](https://www.amazon.de/dp/B01GFW0QB4)
**~~View all trending →~~**
## **What buyers say about fliege blau**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**36%
*“Sehr schönes Set mit starker Qualität”*
**Gesamtgröße**22%
*“passt”*
**Preis-Leistungs-Verhältnis**8%
*“Super elegant und sehr preiswert”*
**Farbe**8%
*“passt gut und die Farben sind sehr schön”*
**Materialqualität**6%
*“das Material fühlt sich angenehm an”*
**Form/Stil**6%
*“Immer Elegant”*
**Nähen/Finish/Polieren**5%
*“Gute Verarbeitung”*
**Design insgesamt**3%
*“Sehr elegant”*
**Haltbarkeit**2%
*“halten auch nach mehrmaligem Tragen immer noch einwandfrei.”*
**Portabilität**2%
*“es ist leicht tragbar”*
### **What buyers complain about **
**beworben Vs Tatsächliches Produkt**50%
*“Sind nicht genau wie auf den bilder”*
**Qualität insgesamt**25%
*“die Qualität ist nicht vergleichbar,”*
### **Top return reasons **
**Farbe**68%
**Gesamtgröße**20%
**Qualität insgesamt**3%
**Materialqualität**2%
**Nacken fit**1%
**Verschluss Qualität**1%
**Helligkeit/Glanz/Glühen**1%
**beworben Vs Tatsächliches Produkt**1%
**Länge**1%
**Defekt Material/Teile**1%
## **Common questions**
- **Is fliege blau profitable to sell on Amazon Germany?**
- The niche generates €43K/yr across 28 tracked products. 90-day search growth is +113.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the fliege blau niche?**
- 8 brands and 14 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in fliege blau?**
- Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt. The return rate is 10.0% — above our launch gate.
- **When does demand for fliege blau peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the fliege blau niche?**
- Listings span €3.52–€11.62; the average listing price is €8.89 (sweet spot $15–$100). The average incumbent carries 2,880 reviews — the moat a new listing must climb.
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