---
title: "Fleecejacke Kinder — €87K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/fleecejacke-kinder"
last_updated: "2026-08-10T07:17:10.630Z"
locale: en
meta:
description: "Niche score 41/100 · €87K/yr market · 335K searches/yr · €21.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €87K/yr market · 335K searches/yr · €21.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fleecejacke Kinder — €87K/yr Amazon DE Niche (2026) - Flapen"
---
# **fleecejacke kinder**
**Skip it**
Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 11Conversion 15Competition 83Returns 16Price range 86Avg price 92Brand share 67Review moat 49Quality gap 23
**Avg price**
**Great****€21.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.46–€58.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,566.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€87K**
€87K/yr · 335K searches
**Returns**
**Bad****7.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, fleecejacke kinder is a €87K/yr Amazon Germany market (335K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleecejacke kinder market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€33K–€43K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**65%**
Top 20: 95%
**Top-5 click share**
**32%**
Top 20: 63%
**Open market**
**31%**
- Playshoes25% - SMONTY16% - Höhenhorn10% - Jack Wolfskin9% - Regatta5% - Kabooki4%
## **Demand**
Weekly Amazon search volume, last 10 weeks — -28.8% search growth over the last 90 days.
7K5KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/fashion/fleecejacke-kinder/trend)
## **Top fleecejacke kinder search terms**
- **fleecejacke kinder**203K/yr-27.4%0.3% conv. - **fleecejacke mädchen**30K/yr-30.2%0.1% conv. - **fleecejacke jungen**16K/yr-34.6%0.2% conv. - **kinder fleecejacke**15K/yr-40.2%0.3% conv. - **cmp fleecejacke kinder**14K/yr-29.5%0.0% conv. - **fleecejacke kinder mädchen**9K/yr-34.3%0.2% conv. - **strickfleecejacke kinder**8K/yr+3.3%0.1% conv. - **fleecejacke mädchen 134**6K/yr-16.4%0.5% conv. - **fleecejacke kinder jungen**6K/yr-49.5%0.3% conv. - **fleecejacke mädchen 152**6K/yr-23.1%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/fleecejacke-kinder/search-terms)
## **Top fleecejacke kinder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€7K12%€10K16%€14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SMONTY Kinder Fleece Jacke weiche warme Layering-Jacke mit Reißverschluss leichte Jacke für Jungen und Mädchen(WOLKENWEIß 14)**SMONTY**€18.30**4.7★47 rev](https://www.amazon.de/dp/B0DZBS1NHK) [2**Playshoes Fleece-Jacke Unisex Kinder Outdoor-Oberteil pink 128**Playshoes**€15.76**4.6★3,702 rev](https://www.amazon.de/dp/B010D276UQ) [3**Regatta Unisex Kinder King Ii Lightweight Full Zip Fleece Schwarz/Schwarz**Regatta**€10.53**4.4★902 rev](https://www.amazon.de/dp/B01DPJ7N52) [4**Jack Wolfskin Unisex Kinder Taunus Fleece-Jacke Sunset Coral 140 EU**Jack Wolfskin**€28.16**4.6★78 rev](https://www.amazon.de/dp/B0D3FGFJ1Z) [5**Trespass Jungen Warme Fleecejacke Mario Blue Marl 5/6 MCFLFLM20002_BM15/6**Trespass**€17.46**4.6★180 rev](https://www.amazon.de/dp/B0737WKCC2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEXT Mädchen Fleece-Kapuzenjacke Cream Rainbow Squiggle 98-104**NEXT**€24.39**6 rev9mo ago](https://www.amazon.de/dp/B0FTGSN399) [**SMONTY Kinder Fleece Jacke weiche warme Layering-Jacke mit Reißverschluss leichte Jacke für Jungen und Mädchen(WOLKENWEIß 14)**SMONTY**€18.30**47 rev11mo ago](https://www.amazon.de/dp/B0DZBS1NHK) [**Jack Wolfskin Kids Mädchen Jungen Fleecejacke mit Reißverschluss Taunus 100 Full Zip 3 in 1 System leicht vielseitig kombinierbar für Alltag und Outdoor**Jack Wolfskin**€34.79**0 rev1y ago](https://www.amazon.de/dp/B0F8W1FH8M) [**Jack Wolfskin Kids Mädchen Jungen Fleecejacke mit Reißverschluss Taunus 100 Full Zip 3 in 1 System leicht vielseitig kombinierbar für Alltag und Outdoor**Jack Wolfskin**€32.13**6 rev1y ago](https://www.amazon.de/dp/B0F8W4GY3M) [**Jack Wolfskin Unisex Kinder Taunus Fleece-Jacke Sunset Coral 140 EU**Jack Wolfskin**€28.16**78 rev1y ago](https://www.amazon.de/dp/B0D3FGFJ1Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jack Wolfskin Kids Mädchen Jungen Fleecejacke mit Reißverschluss Taunus 100 Full Zip 3 in 1 System leicht vielseitig kombinierbar für Alltag und Outdoor**Jack Wolfskin**€32.13**5.0★**▲ 71%**](https://www.amazon.de/dp/B0F8W4GY3M) [**Playshoes Fleece-Jacke Unisex Kinder Outdoor-Oberteil grau Strickfleece 74**Playshoes**€13.80**4.5★**▲ 71%**](https://www.amazon.de/dp/B099QXQ9DM) [**Jack Wolfskin Kids Mädchen Jungen Fleecejacke mit Reißverschluss Taunus 100 Full Zip 3 in 1 System leicht vielseitig kombinierbar für Alltag und Outdoor**Jack Wolfskin**€34.79**0.0★**▲ 67%**](https://www.amazon.de/dp/B0F8W1FH8M) [**Kabooki LEGO LWSINCLAIR 703 - Cardigan**Kabooki**€21.60**4.5★**▲ 65%**](https://www.amazon.de/dp/B082QLD26P) [**Brandit Kids Teddyfleece Jacket 15Y Farbe: camel Größe: 170/176**Brandit**€29.64**4.7★**▲ 55%**](https://www.amazon.de/dp/B0DTB1CQWY)
**~~View all trending →~~**
## **What buyers say about fleecejacke kinder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Dicke**20%
*“nicht zu dick oder zu schwer”*
**Futterqualität**20%
*“Schöne Fleeceweste”*
**Weiches Gefühl**17%
*“Ein sehr angenehmes flauschiges Material”*
**Qualität insgesamt**13%
*“Super Qualität”*
**Farbe**7%
*“Sehr schöne Farbe”*
**Nähen/Finish/Polieren**7%
*“Nähte sind sauber verarbeitet”*
**Materialqualität**7%
*“Material ist schön weich”*
### **What buyers complain about **
**Gesamtgröße**50%
*“Viel zu klein”*
### **Top return reasons **
**Gesamtgröße**56%
**Ärmelpassform**9%
**Farbe**7%
**Materialqualität**5%
**Breite**5%
**Qualität insgesamt**5%
**Lücke/Loch**3%
**Länge**2%
**Armpassform**2%
**Dünn**2%
## **Common questions**
- **Is fleecejacke kinder profitable to sell on Amazon Germany?**
- The niche generates €87K/yr across 55 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the fleecejacke kinder niche?**
- 26 brands and 48 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in fleecejacke kinder?**
- Top complaints mined from reviews: Gesamtgröße. The return rate is 7.5% — above our launch gate.
- **What does it cost to enter the fleecejacke kinder niche?**
- Listings span €9.46–€58.82; the average listing price is €21.74 (sweet spot $15–$100). The average incumbent carries 1,566 reviews — the moat a new listing must climb.
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