---
title: "Fleecejacke Herren — €344K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/fleecejacke-herren"
last_updated: "2026-08-10T07:20:52.518Z"
locale: en
meta:
description: "Niche score 53/100 · €344K/yr market · 4.6M searches/yr · €35.82 avg price. High returns (11.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €344K/yr market · 4.6M searches/yr · €35.82 avg price. High returns (11.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fleecejacke Herren — €344K/yr Amazon DE Niche (2026) - Flapen"
---
# **fleecejacke herren**
**Worth a look**
Shows a fragmented shelf (top 5 take 7% of clicks), but high returns (11.5%) keeps it on the watch list.
Market size 53Growth 17Conversion 3Competition 98Returns 2Price range 71Avg price 95Brand share 89Review moat 43Quality gap 78
**Competition**
**Incredible****7%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€35.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€8.51–€128.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€344K**
€344K/yr · 4.6M searches
**Review moat**
**Okay****2,167.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, fleecejacke herren is a €344K/yr Amazon Germany market (4.6M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleecejacke herren market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **€537K–€716K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.
**Brands**
**64 **▼falling
**Sellers**
**314**
**Top-5 brand share**
**46%**
Top 20: 82%
**Top-5 click share**
**7%**
Top 20: 19%
**Open market**
**59%**
- 33,000ft13% - Columbia12% - JACK & JONES6% - YuKaiChen4% - Höhenhorn3% - adidas3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/de/fashion/fleecejacke-herren/trend)
## **Top fleecejacke herren search terms**
- **softshelljacke für herren**751K/yr-23.6%0.3% conv. - **fleecejacke herren**1.0M/yr-51.3%0.3% conv. - **sommerjacke herren**205K/yr+106.1%0.1% conv. - **bomberjacke herren**476K/yr-39.1%0.2% conv. - **columbia**339K/yr-16.4%0.0% conv. - **columbia herren**398K/yr-38.5%0.2% conv. - **adidas jacke herren**244K/yr-2.6%0.2% conv. - **leichte sommerjacke herren**90K/yr+255.5%0.1% conv. - **übergangsjacke**110K/yr-36.1%0.0% conv. - **blouson jacke herren**76K/yr+18.9%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/fleecejacke-herren/search-terms)
## **Top fleecejacke herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€3K2%€7K3%€10K4%€14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Herren-Weste Powder Pass Hybrid**Columbia**€47.33**4.2★155 rev](https://www.amazon.de/dp/B0D4C8Y314) [2**JACK & JONES Herren JJERUSH Bomber NOOS 12165203 Schwarz XL**JACK & JONES**€26.38**4.3★10,505 rev](https://www.amazon.de/dp/B0838NRW7C) [3**Columbia Softshell-Jacke für Herren Cascade Ridge II**Columbia**€54.15**4.4★481 rev](https://www.amazon.de/dp/B0CN3WBDS5) [4**EKLENTSON Herrenjacke Outdoor Bomberjacke Baumwolle Übergangsjacke Herbst Piloten Windbreaker Coat (L Khaki)**EKLENTSON**€48.09**4.3★3,406 rev](https://www.amazon.de/dp/B07W6Z789H) [5**Columbia Fast Trek II Full Zip Fleece Fleecejacke Mit Durchgehendem Reißverschluss für Herren**Columbia**€30.79**4.4★8,311 rev](https://www.amazon.de/dp/B0052AXWX0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YuKaiChen Übergangsjacke Herren Jacke Leichte Bomberjacke aus Waffelstoff mit Reißverschlusstasche für Frühling Herbst Schwarz XL**YuKaiChen**€26.37**79 rev5mo ago](https://www.amazon.de/dp/B0GHN4ZW33) [**DCmount Übergangsjacke Herren Softshelljacke für Herren mit Kapuze Regenjacke Herren wasserdicht outdoor Jacken für Wandern Camping**DCmount**€34.21**87 rev1y ago](https://www.amazon.de/dp/B0F4JLQNYJ) [**donhobo Herren Jacke Leichte Übergangsjacke Sommer Freizeit Bomberjacke Full Zip Up Outdoorjacke Frühling Herbst Windbreaker mit Reißverschlusstaschen Schwarz XL**donhobo**€33.18**248 rev1y ago](https://www.amazon.de/dp/B0D7HKN8JR) [**Höhenhorn Alpberg Herren leichte Softshell Jacke Outdoor Schwarz Gr. XL**Höhenhorn**€39.53**304 rev2y ago](https://www.amazon.de/dp/B0D4YS3H9K) [**Columbia Unisex Mütze Tech Shade II Hat**Columbia**€13.70**1,306 rev2y ago](https://www.amazon.de/dp/B0D4F9BF7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Herren Fleece-Weste Steens Mountain**Columbia**€23.40**4.5★**▲ 64%**](https://www.amazon.de/dp/B019DYG4S0) [**Columbia Herren-Weste Powder Pass Hybrid**Columbia**€47.33**4.2★**▲ 62%**](https://www.amazon.de/dp/B0D4C8Y314) [**MERCIYD Herren Übergangsjacke Militär Jacke Stehkragen Fliegerjacke Baumwolle Bomber Jacke Multi Taschen Armeejacke Feldjacke (M Armeegrün)**MERCIYD**€45.53**4.0★**▲ 60%**](https://www.amazon.de/dp/B09RBC85BZ) [**Columbia Softshell-Jacke für Herren Cascade Ridge II**Columbia**€54.15**4.4★**▲ 40%**](https://www.amazon.de/dp/B0CN3WBDS5) [**YuKaiChen Übergangsjacke Herren Jacke Leichte Bomberjacke aus Waffelstoff mit Reißverschlusstasche für Frühling Herbst Schwarz XL**YuKaiChen**€26.37**3.5★**▲ 39%**](https://www.amazon.de/dp/B0GHN4ZW33)
**~~View all trending →~~**
## **What buyers say about fleecejacke herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**20%
*“Passt”*
**Qualität insgesamt**18%
*“Produkt super”*
**Komfort insgesamt**9%
*“super bequem”*
**Wärme**8%
*“Cool und warm”*
**Preis-Leistungs-Verhältnis**7%
*“Beste Jacke für den Preis”*
**Gewicht leicht**5%
*“Leichte Übergangsjacke”*
**beworben Vs Tatsächliches Produkt**3%
*“Alles super, wie erwartet”*
**Materialqualität**3%
*“Material super”*
**Form/Stil**2%
*“Stylish,bequem”*
**Wasserbeständigkeit**2%
*“Wasser fest, Wind Schutz, passt super sieht super aus”*
### **What buyers complain about **
**Gesamtgröße**29%
*“Passform stimmt nicht”*
**Qualität insgesamt**11%
*“Müll”*
**Produktzustand**4%
*“War wohl schon mal getragen”*
**Reißverschlussqualität**4%
*“Nach 3 Monaten normaler Nutzung ist der Reißverschluss defekt”*
**Materialqualität**4%
*“falsches Material”*
**Falten**3%
*“Zerknittert”*
**Farbe**2%
*“Die Farbe com jäppi”*
**Wasserbeständigkeit**2%
*“Definitiv nicht Regenfest”*
**Nähen/Finish/Polieren**2%
*“Aber nach nur wenigen Tragen begannen die Nähte auseinanderzukommen - die Nähte rissen sich buchstäblich an Ärmel und Futter”*
**Dünn**2%
*“Dünnes Material”*
### **Top return reasons **
**Gesamtgröße**58%
**Farbe**5%
**Materialqualität**4%
**Dünn**4%
**Ärmelpassform**3%
**Qualität insgesamt**3%
**Breite**3%
**Länge**3%
**Reißverschlussqualität**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is fleecejacke herren profitable to sell on Amazon Germany?**
- The niche generates €344K/yr across 389 tracked products. 3 of 62 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the fleecejacke herren niche?**
- 64 brands and 314 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in fleecejacke herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Produktzustand. The return rate is 11.5% — above our launch gate.
- **When does demand for fleecejacke herren peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the fleecejacke herren niche?**
- Listings span €8.51–€128.19; the average listing price is €35.82 (sweet spot $15–$100). The average incumbent carries 2,167 reviews — the moat a new listing must climb.
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