---
title: "Fleece Pullover — €195K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/fleece-pullover"
last_updated: "2026-08-10T09:22:41.469Z"
locale: en
meta:
description: "Niche score 45/100 · €195K/yr market · 838K searches/yr · €36.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €195K/yr market · 838K searches/yr · €36.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fleece Pullover — €195K/yr Amazon DE Niche (2026) - Flapen"
---
# **fleece pullover**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 39Growth 35Conversion 8Competition 94Returns 19Price range 41Avg price 95Brand share 37Review moat 26Quality gap 60
**Avg price**
**Incredible****€36.43**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€12.29–€221.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€195K**
€195K/yr · 838K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,923.93**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, fleece pullover is a €195K/yr Amazon Germany market (838K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleece pullover market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€109K–€146K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,110**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **47%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**246**
**Top-5 brand share**
**83%**
Top 20: 99%
**Top-5 click share**
**22%**
Top 20: 51%
**Open market**
**13%**
- Patagonia39% - Vans21% - Columbia14% - VAUDE4% - THE NORTH FACE4% - Carhartt4% - Open — no brand owns it (17 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/fashion/fleece-pullover/trend)
## **Top fleece pullover search terms**
- **patagonia**214K/yr+14.5%0.1% conv. - **vans tshirt herren**74K/yr+118.2%0.8% conv. - **patagonia cap**77K/yr+225.9%0.7% conv. - **patagonia herren**179K/yr-50.0%0.1% conv. - **patagonia damen**121K/yr-34.8%0.0% conv. - **vans shirt herren**19K/yr+63.3%0.4% conv. - **vans shirt**18K/yr+94.5%0.4% conv. - **vans tshirt**13K/yr+101.0%0.7% conv. - **vans t shirt herren**12K/yr+70.3%0.8% conv. - **patagonia cap herren**9K/yr+108.3%0.8% conv. [**All search terms **](https://flapen.com/research/de/fashion/fleece-pullover/search-terms)
## **Top fleece pullover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€4K4%€8K6%€12K8%€16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Patagonia P-6 Logo Mütze 38289 einheitsgröße Black**Patagonia**€35.20**4.2★254 rev](https://www.amazon.de/dp/B084D1D449) [2**Patagonia Unisex P-6 Logo Lopro Trucker Hat Mützen Schwarz Einheitsgröße**Patagonia**€33.66**4.4★154 rev](https://www.amazon.de/dp/B082PB79LN) [3**Patagonia Unisex P-6 label trad cap Baseball Kappe Schwarz Einheitsgröße EU**Patagonia**€34.66**4.2★64 rev](https://www.amazon.de/dp/B0851WLY3R) [4**Columbia Tech Shade II Hut Unisex-Sonnenhut mit breiter Krempe**Columbia**€13.03**4.4★1,306 rev](https://www.amazon.de/dp/B0D4F9QWHR) [5**Vans Herren Klassisches T-Shirt Black/White M**Vans**€14.80**4.5★55 rev](https://www.amazon.de/dp/B0F2B3ZX4G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Patagonia P-6 Logo Trucker Hat - Shore Blue**Patagonia**€34.93**0 rev5mo ago](https://www.amazon.de/dp/B0GLJDJ97J) [**Patagonia Terravia Mini Hip Pack - Patchwork: Gumtree Green**Patagonia**€35.62**5 rev5mo ago](https://www.amazon.de/dp/B0GKPN1HW3) [**Patagonia Terravia Mini Hip Pack - Faded Magenta**Patagonia**€35.18**3 rev5mo ago](https://www.amazon.de/dp/B0GKPQ6PBV) [**Vans Herren Doppeltes Standard-T-Shirt Mit Rückenlogo Black/White M**Vans**€17.89**30 rev1y ago](https://www.amazon.de/dp/B0F8P5LGLK) [**Patagonia P-6 Logo LoPro Trucker Hat 38283 NENA**Patagonia**€40.14**12 rev1y ago](https://www.amazon.de/dp/B0F46JKGBZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Patagonia Terravia Mini Hip Pack - Faded Magenta**Patagonia**€35.18**4.6★**▲ 51%**](https://www.amazon.de/dp/B0GKPQ6PBV) [**Patagonia P-6 Logo Trucker Hat - Shore Blue**Patagonia**€34.93**0.0★**▲ 49%**](https://www.amazon.de/dp/B0GLJDJ97J) [**Vans Herren Klassisches T-Shirt Black/White M**Vans**€14.80**4.5★**▲ 44%**](https://www.amazon.de/dp/B0F2B3ZX4G) [**Columbia Unisex-Mütze Mesh-Snapback-Cap**Columbia**€19.00**4.5★**▲ 41%**](https://www.amazon.de/dp/B0D4F8ZTXT) [**THE NORTH FACE NF0A5FXAJK3 Mudder Trucker Hat Unisex Adult Black Größe OS**THE NORTH FACE**€20.79**4.5★**▲ 41%**](https://www.amazon.de/dp/B09KP1K87V)
**~~View all trending →~~**
## **What buyers say about fleece pullover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**27%
*“Super Produkt”*
**Gesamtgröße**18%
*“Passt”*
**Komfort insgesamt**7%
*“Skater-Vibe mit solidem Alltagskomfort”*
**Wärme**7%
*“sehr warm, sehr zu empfehlen”*
**Farbe**5%
*“eine große Farbvielfalt sprechen für sich.”*
**Materialqualität**5%
*“angenehmes Material”*
**Preis-Leistungs-Verhältnis**4%
*“Preis super”*
**beworben Vs Tatsächliches Produkt**4%
*“Alles wie beschrieben”*
**Gewicht leicht**3%
*“Leichtes Sommershirt”*
**Weiches Gefühl**2%
*“Tolle Jacke, kuschelig”*
### **What buyers complain about **
**Gesamtgröße**23%
*“Unerwartete Passform”*
**Farbe**13%
*“Groß,dick und die Farbe ist in echt auch anders”*
**Qualität insgesamt**10%
*“Schlechte Qualität”*
**Materialqualität**4%
*“Material war mir zu steigt”*
**Dicke**4%
*“Groß,dick und die Farbe ist in echt auch anders”*
**Länge**4%
*“Zwei Mützen bestellt, unterschiedliche Längen”*
**Preis-Leistungs-Verhältnis**4%
*“Preis - Leistung ist ein Witz”*
**Dünn**4%
*“Der Stoff ist sehr dünn”*
**Form/Stil**4%
*“Finde die Mütze macht bei mir einen unschöne Kopfform”*
**Produktzustand**3%
*“Neu gekauft, Gebraucht bekommen”*
### **Top return reasons **
**Gesamtgröße**58%
**Farbe**11%
**Qualität insgesamt**4%
**Länge**3%
**beworben Vs Tatsächliches Produkt**3%
**Form/Stil**3%
**Materialqualität**2%
**Breite**2%
**Dünn**1%
**Nähen/Finish/Polieren**1%
## **Common questions**
- **Is fleece pullover profitable to sell on Amazon Germany?**
- The niche generates €195K/yr across 92 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the fleece pullover niche?**
- 23 brands and 246 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in fleece pullover?**
- Top complaints mined from reviews: Gesamtgröße, Farbe, Qualität insgesamt. The return rate is 6.7% — above our launch gate.
- **When does demand for fleece pullover peak?**
- Demand peaks in Jun–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the fleece pullover niche?**
- Listings span €12.29–€221.86; the average listing price is €36.43 (sweet spot $15–$100). The average incumbent carries 3,924 reviews — the moat a new listing must climb.
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