---
title: "Flanellhemd Damen — €33K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/flanellhemd-damen"
last_updated: "2026-08-10T11:08:53.039Z"
locale: en
meta:
description: "Niche score 44/100 · €33K/yr market · 434K searches/yr · €17.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €33K/yr market · 434K searches/yr · €17.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flanellhemd Damen — €33K/yr Amazon DE Niche (2026) - Flapen"
---
# **flanellhemd damen**
**Skip it**
Soft demand (-54.4% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 5Competition 96Returns 0Price range 86Avg price 82Brand share 85Review moat 49Quality gap 85
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Price range**
**Great****€10.63–€49.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****€17.97**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,596.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€33K**
€33K/yr · 434K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-54.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****14.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, flanellhemd damen is a €33K/yr Amazon Germany market (434K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Feb–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flanellhemd damen market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€27K–€36K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#370**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **99%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**50%**
Top 20: 96%
**Top-5 click share**
**17%**
Top 20: 38%
**Open market**
**44%**
- DJT FASHION12% - Amazon Essentials12% - Imily Bela11% - Timuspo8% - Famrrifuu7% - Aottori6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.4% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/de/fashion/flanellhemd-damen/trend)
## **Top flanellhemd damen search terms**
- **kariertes hemd damen**75K/yr-57.0%0.3% conv. - **flanellhemd damen**120K/yr-56.5%0.3% conv. - **karierte bluse damen**49K/yr-34.3%0.2% conv. - **karohemd damen**53K/yr-60.3%0.3% conv. - **holzfällerhemd damen**40K/yr-55.5%0.5% conv. - **bluse kariert damen**14K/yr-42.6%0.2% conv. - **hemd kariert damen**13K/yr-57.7%0.3% conv. - **karo hemden damen**9K/yr-26.9%0.2% conv. - **karobluse damen**9K/yr-45.7%0.1% conv. - **damen hemd kariert**5K/yr-32.2%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/flanellhemd-damen/search-terms)
## **Top flanellhemd damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€6544%€1K6%€2K8%€3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Imily Bela Bluse Damen Kariertes Longbluse Casual Langarmshirt Flanellhemd Karohemd Knöpfen Longsleeve Oberteile.Rot.M**Imily Bela**€14.22**4.3★133 rev](https://www.amazon.de/dp/B0D7Q7725F) [2**Rapbin Karierte Hemd Damen Langarm Trachten Bluse Baumwolle Hemd V-Ausschnitt Bluse Casual Oberteil mit Knopfleiste Rot M**Rapbin**€15.65**4.1★233 rev](https://www.amazon.de/dp/B0FJ8H3KWV) [3**DJT Damen Weiches Gestrick Karierte Bluse Langarm 3/4 Roll Up Ärmel Hemdbluse Button-down Blusen Schwarz XXL**DJT FASHION**€22.82**4.3★603 rev](https://www.amazon.de/dp/B0BDL7J5FM) [4**Timuspo Langärmeliges Kariertes Flanellhemd Oktoberfest Damen Outfit Karierte Hemd**Timuspo**€19.34**4.1★534 rev](https://www.amazon.de/dp/B0CJXNTL47) [5**Amazon Essentials Damen Regular-Fit Leichtes Kariertes Langarm-Flanellhemd Schwarz Weiß Großes Karo L**Amazon Essentials**€12.79**4.3★10,939 rev](https://www.amazon.de/dp/B08Y9T7P6J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Famrrifuu Kariertes Hemd Damen Baumwolle Karohemd Bluse V-Ausschnitt Langarm Flanellhemd Holzfällerhemd Casual Oberteile Schwarz S**Famrrifuu**€16.16**47 rev8mo ago](https://www.amazon.de/dp/B0FWKNSYR6) [**Rapbin Karierte Hemd Damen Langarm Trachten Bluse Baumwolle Hemd V-Ausschnitt Bluse Casual Oberteil mit Knopfleiste Rot M**Rapbin**€15.65**233 rev11mo ago](https://www.amazon.de/dp/B0FJ8H3KWV) [**Stamain Rosa Kariertes Hemd Damen Bluse Langarm Trachtenbluse Oktoberfest Holzfällerhemd Karohemd Damen Baumwolle Longbluse Oberteile Tops Stretch Baumwolle Regular Fit 2XL**Stamain**€18.22**181 rev1y ago](https://www.amazon.de/dp/B0DT13PK1W) [**Aottori Kariertes Hemd Damen Hemdbluse Karohemd Bluse Baumwolle Langarm V-Ausschnitt Oktoberfest Holzfällerhemd Flanellhemd Oberteile Knopfleiste Hellschwarzgrün L**Aottori**€15.36**625 rev1y ago](https://www.amazon.de/dp/B0DNM6HHR3) [**Timuspo Damen Flanellhemd Lässiges Baumwolle Karierte Hemdbluse Regular Fit Bluse Rosa Kariert Karo Tunika Hemd Jacke M**Timuspo**€19.46**534 rev1y ago](https://www.amazon.de/dp/B0DHD1973P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Totatuit Damen Karohemd Karierte Bluse Langarm Hemd Button Down V-Ausschnitt Elegant Lockere Hemdbluse Rot M**Totatuit**€18.26**4.1★**▲ 118%**](https://www.amazon.de/dp/B09QHV45JB) [**Aottori Kariertes Hemd Damen Hemdbluse Karohemd Bluse Baumwolle Langarm V-Ausschnitt Oktoberfest Holzfällerhemd Flanellhemd Oberteile Knopfleiste Hellschwarzgrün L**Aottori**€15.36**4.3★**▲ 109%**](https://www.amazon.de/dp/B0DNM6HHR3) [**Amazon Essentials Damen Regular-Fit Leichtes Kariertes Langarm-Flanellhemd Schwarz Weiß Großes Karo L**Amazon Essentials**€12.79**4.3★**▲ 109%**](https://www.amazon.de/dp/B08Y9T7P6J) [**Stamain Rosa Kariertes Hemd Damen Bluse Langarm Trachtenbluse Oktoberfest Holzfällerhemd Karohemd Damen Baumwolle Longbluse Oberteile Tops Stretch Baumwolle Regular Fit 2XL**Stamain**€18.22**4.3★**▲ 84%**](https://www.amazon.de/dp/B0DT13PK1W) [**Famrrifuu Kariertes Hemd Damen Baumwolle Karohemd Bluse V-Ausschnitt Langarm Flanellhemd Holzfällerhemd Casual Oberteile Schwarz S**Famrrifuu**€16.16**4.1★**▲ 64%**](https://www.amazon.de/dp/B0FWKNSYR6)
**~~View all trending →~~**
## **What buyers say about flanellhemd damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**25%
*“Passt perfekt”*
**Komfort insgesamt**12%
*“Super bequem”*
**Materialqualität**8%
*“schönes Material”*
**Weiches Gefühl**8%
*“Material & Gefühl: Der Stoff ist wunderbar weich”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**6%
*“Angenehmes und elastich”*
**Qualität insgesamt**6%
*“Top Qualität”*
**Farbe**5%
*“Farbe wie abgebildet”*
**Preis-Leistungs-Verhältnis**4%
*“Preis gut”*
**beworben Vs Tatsächliches Produkt**3%
*“Genau wie auf dem Foto”*
**Waschechtheit**2%
*“Sitzt auch nach der Wäsche perfekt”*
### **What buyers complain about **
**Gesamtgröße**23%
*“Fällt klein aus”*
**Materialqualität**10%
*“das Material fühlt sich an wie Plastik.”*
**Qualität insgesamt**9%
*“Billiges Teil”*
**Dicke**6%
*“Dünn”*
**Dünn**3%
*“Dünner Stoff”*
**Druckqualität**3%
*“Muster ist leider ein billiger Aufdruck”*
**Breite**3%
*“leider etwas weit”*
**Allergien**3%
*“Für Allergiker Vorsicht geboten”*
**Geeignet für Maschinenwäsche**3%
*“das erübrigt sich nach dem ersten waschen.”*
**Knötchenbildung/Fusselbildung**2%
*“einmal waschen pilling-Effekt extrem”*
### **Top return reasons **
**Gesamtgröße**42%
**Materialqualität**14%
**Farbe**9%
**Breite**6%
**Länge**6%
**Qualität insgesamt**5%
**Ärmelpassform**4%
**beworben Vs Tatsächliches Produkt**2%
**Dünn**2%
**Brustpassform**2%
## **Common questions**
- **Is flanellhemd damen profitable to sell on Amazon Germany?**
- The niche generates €33K/yr across 147 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is -54.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the flanellhemd damen niche?**
- 29 brands and 58 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in flanellhemd damen?**
- Top complaints mined from reviews: Gesamtgröße, Materialqualität, Qualität insgesamt. The return rate is 14.8% — above our launch gate.
- **When does demand for flanellhemd damen peak?**
- Demand peaks in Feb–Sep–Oct–Nov; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the flanellhemd damen niche?**
- Listings span €10.63–€49.78; the average listing price is €17.97 (sweet spot $15–$100). The average incumbent carries 1,596 reviews — the moat a new listing must climb.
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