---
title: "Esprit Damen — €32K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/esprit-damen"
last_updated: "2026-08-10T10:26:10.059Z"
locale: en
meta:
description: "Niche score 43/100 · €32K/yr market · 1.2M searches/yr · €21.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €32K/yr market · 1.2M searches/yr · €21.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Esprit Damen — €32K/yr Amazon DE Niche (2026) - Flapen"
---
# **esprit damen**
**Skip it**
High returns (13.0%) — this niche doesn't clear our bar today.
Market size 8Growth 16Conversion 1Competition 96Returns 0Price range 86Avg price 91Brand share 51Review moat 48Quality gap 85
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Great****€21.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€4.90–€90.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,703.54**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€32K**
€32K/yr · 1.2M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, esprit damen is a €32K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **esprit damen market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€86K–€108K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#2,827**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **51%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**75%**
Top 20: 95%
**Top-5 click share**
**16%**
Top 20: 40%
**Open market**
**21%**
- ESPRIT39% - ONLY14% - TOM TAILOR9% - Street One7% - Amazon Essentials6% - Marc O'Polo4%
## **Top esprit damen search terms**
- **esprit damen**458K/yr-21.5%0.0% conv. - **esprit**303K/yr-16.1%0.0% conv. - **esprit kleid damen**88K/yr+63.8%0.0% conv. - **esprit jeans damen**65K/yr-49.5%0.0% conv. - **esprit kleid**29K/yr+22.0%0.0% conv. - **esprit damen kleid**31K/yr+21.7%0.0% conv. - **esprit bluse damen**21K/yr+0.6%0.1% conv. - **kleid esprit damen**16K/yr+69.5%0.1% conv. - **esprit hose damen**22K/yr-16.4%0.1% conv. - **kleid esprit**12K/yr+68.2%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/esprit-damen/search-terms)
## **Top esprit damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€6324%€1K6%€2K8%€3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESPRIT Damen Socken Solid W So Baumwolle einfarbig Multipack Schwarz Black 3000 36-41**ESPRIT**€15.90**4.8★51 rev](https://www.amazon.de/dp/B0CXQJY45X) [2**ONLY Onllavina Skirt JRS**ONLY**€20.10**4.6★125 rev](https://www.amazon.de/dp/B097CRBZ32) [3**ESPRIT 024EE1B362**ESPRIT**€8.10**4.2★8 rev](https://www.amazon.de/dp/B0CC6B5Y39) [4**Street One Strukturmixkleid mit Detail deep Bound Green 38**Street One**€50.43**4.5★2 rev](https://www.amazon.de/dp/B0GT8ZFRJ9) [5**113EE1B360**ESPRIT**€8.27**4.6★22 rev](https://www.amazon.de/dp/B0C8T692QY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Street One Strukturmixkleid mit Detail deep Bound Green 38**Street One**€50.43**2 rev3mo ago](https://www.amazon.de/dp/B0GT8ZFRJ9) [**Street One Strukturmixkleid mit Detail deep Bound Green 42**Street One**€49.68**2 rev3mo ago](https://www.amazon.de/dp/B0GT91X9F5) [**s.Oliver Black Label Damen Dress 2178319 5018 Blue 38**s.Oliver BLACK LABEL**€56.37**0 rev9mo ago](https://www.amazon.de/dp/B0FSFKHW63) [**QS Damen T-Shirt 2175261 Green S**QS**€13.28**5 rev1y ago](https://www.amazon.de/dp/B0FDFFDGTC) [**Marks & Spencer Eng Anliegendes Gestreiftes Oberteil Aus Reiner Baumwolle Mit U-Boot-Ausschnitt Damen UK 12 (EU 40)**Marks & Spencer**€13.68**47 rev1y ago](https://www.amazon.de/dp/B0F221M1RM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QS Damen T-Shirt 2175261 Green S**QS**€13.28**4.8★**▲ 46%**](https://www.amazon.de/dp/B0FDFFDGTC) [**s.Oliver Black Label Damen Dress 2178319 5018 Blue 38**s.Oliver BLACK LABEL**€56.37**0.0★**▲ 46%**](https://www.amazon.de/dp/B0FSFKHW63) [**Street One Strukturmixkleid mit Detail deep Bound Green 38**Street One**€50.43**4.5★**▲ 46%**](https://www.amazon.de/dp/B0GT8ZFRJ9) [**Street One Strukturmixkleid mit Detail deep Bound Green 42**Street One**€49.68**4.5★**▲ 45%**](https://www.amazon.de/dp/B0GT91X9F5) [**Marks & Spencer Eng Anliegendes Gestreiftes Oberteil Aus Reiner Baumwolle Mit U-Boot-Ausschnitt Damen UK 12 (EU 40)**Marks & Spencer**€13.68**4.6★**▲ 43%**](https://www.amazon.de/dp/B0F221M1RM)
**~~View all trending →~~**
## **What buyers say about esprit damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**34%
*“Passt”*
**Qualität insgesamt**14%
*“Super Qualität und sieht sehr schön aus”*
**Komfort insgesamt**13%
*“Sehr bequem”*
**Materialqualität**5%
*“Material und Bequemlichkeit überzeugen”*
**Farbe**5%
*“Das Positive vorab: Die Farben/Muster der Kleider sind wirklich sehr schön”*
**Weiches Gefühl**3%
*“super weich”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**2%
*“Tolle und sehr elastische Jeans”*
**Preis-Leistungs-Verhältnis**2%
*“Günstiger Preis”*
**Dicke**2%
*“Das Shirt hat eine tolle Passform (nicht zu dick nicht zu dünn)”*
**beworben Vs Tatsächliches Produkt**2%
*“sieht genauso aus wie auf dem Bild”*
### **What buyers complain about **
**Gesamtgröße**32%
*“Fällt klein aus”*
**Qualität insgesamt**14%
*“Sehr schlechte Qualität”*
**beworben Vs Tatsächliches Produkt**9%
*“Irreführende Angaben”*
**Dicke**6%
*“Das Material ist schon sehr dünn”*
**Farbe**5%
*“Schlechte Färbung”*
**Falten**3%
*“knittert leider stark.”*
**Preis-Leistungs-Verhältnis**3%
*“Würde aber nur so 12€ dafür zahlen”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**3%
*“leider ist der Bund, viel Stretch, zu weit”*
**Produktzustand**3%
*“Ich habe leider eine gebrauchte Hose geschickt bekommen”*
**Geruch**2%
*“Starker chemischer Geruch”*
### **Top return reasons **
**Gesamtgröße**46%
**Länge**13%
**Breite**7%
**Materialqualität**6%
**Farbe**6%
**Taillenpassform**3%
**Brustpassform**2%
**Geruch**2%
**Oberschenkel fit**2%
**Nähen/Finish/Polieren**1%
## **Common questions**
- **Is esprit damen profitable to sell on Amazon Germany?**
- The niche generates €32K/yr across 142 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the esprit damen niche?**
- 34 brands and 143 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in esprit damen?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 13.0% — above our launch gate.
- **What does it cost to enter the esprit damen niche?**
- Listings span €4.90–€90.81; the average listing price is €21.57 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.
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