---
title: "Engelbert Strauss — €223K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/engelbert-strauss"
last_updated: "2026-08-10T03:30:04.025Z"
locale: en
meta:
description: "Niche score 43/100 · €223K/yr market · 1.8M searches/yr · €51.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €223K/yr market · 1.8M searches/yr · €51.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Engelbert Strauss — €223K/yr Amazon DE Niche (2026) - Flapen"
---
# **engelbert strauss**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 43Growth 9Conversion 3Competition 79Returns 37Price range 92Avg price 93Brand share 28Review moat 44Quality gap 55
**Avg price**
**Great****€51.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€12.05–€89.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,091.7**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€223K**
€223K/yr · 1.8M searches
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-31.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, engelbert strauss is a €223K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **engelbert strauss market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€206K–€257K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**10%**
- Engelbert Strauss70% - PUMA8% - Uvex4% - Rapoo3% - WORK IDEA3% - Leibwächter2% - Open — no brand owns it (9 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/de/fashion/engelbert-strauss/trend)
## **Top engelbert strauss search terms**
- **engelbert strauss**666K/yr-41.9%0.1% conv. - **engelbert strauss arbeitshose herren**419K/yr-2.1%0.2% conv. - **strauss arbeitshose herren**131K/yr-19.9%0.2% conv. - **engelbert strauss arbeitshose**61K/yr+0.2%0.1% conv. - **strauss**86K/yr-24.8%0.0% conv. - **arbeitshosen männer engelbert strauss**82K/yr-35.2%0.2% conv. - **engelbert strauss jacke herren**92K/yr-68.4%0.2% conv. - **engelbert strauss online shop**51K/yr-39.6%0.0% conv. - **arbeitshose engelbert strauss herren**20K/yr-15.6%0.4% conv. - **engelbert strauss hose**23K/yr-42.5%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/engelbert-strauss/search-terms)
## **Top engelbert strauss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€7K6%€13K9%€20K12%€27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**engelbert Strauss GmbH & Co. KG Engelbert Strauss Bundhose e.s.Motion 2020 anthrazit/Platin 52 Schwarz**Engelbert Strauss**€79.67**4.6★5,341 rev](https://www.amazon.de/dp/B0792ZYJWQ) [2**Engelbert Strauss 65511 Hose e.s.Motion 2020 (48 Schwarz/Warngelb)**Engelbert Strauss**€88.45**4.6★924 rev](https://www.amazon.de/dp/B0GCSFQ8SV) [3**Engelbert Strauss 65511 Hose e.s.motion 2020 Qualitative Arbeitskleidung Mehrfarbig (Schwarz/Gelb) 50**Engelbert Strauss**€78.08**4.6★924 rev](https://www.amazon.de/dp/B078MZN6PZ) [4**Engelbert Strauss 65511 Hose e.s.motion 2020 Qualitative Arbeitskleidung Mehrfarbig (Schwarz/Gelb) 54**Engelbert Strauss**€76.76**4.6★924 rev](https://www.amazon.de/dp/B07BMZWZFQ) [5**engelbert Strauss 65561 Bundhose e.s.Motion 2020 schwarz/Platin Größe 50**Engelbert Strauss**€77.66**4.5★111 rev](https://www.amazon.de/dp/B07ZTTM2DP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Engelbert Strauss Short e.s.Motion 2020 Herren (DE/NL/SE/PL Numerisch 52 Regular Regular Anthrazit/Platin)**Engelbert Strauss**€64.78**1,626 rev4mo ago](https://www.amazon.de/dp/B0GP18JZSN) [**Engelbert Strauss 65511 Hose e.s.Motion 2020 (48 Schwarz/Warngelb)**Engelbert Strauss**€88.45**924 rev6mo ago](https://www.amazon.de/dp/B0GCSFQ8SV) [**Rapoo Cargohose Herren Outdoor Workwear Wanderhose Arbeitshosen Männer Ripstop wasserdichte Taktische Hose Sommer mit Multi Taschen Schwarz 34Wx30L**Rapoo**€33.77**1,591 rev1y ago](https://www.amazon.de/dp/B0DYPBTB4W) [**RevolutionRace Range Pro Stretch T Zip-Off Pants für Herren Wandelbare Wanderhosen für Outdoor-Aktivitäten Anthracite/Black M**RevolutionRace**€84.96**96 rev1y ago](https://www.amazon.de/dp/B0DNK63D59) [**Engelbert Strauss e.s.Motion 2020 spodnie robocze kolor: kasztanowy/morska zieleń rozmiar: 50**Engelbert Strauss**€77.01**255 rev4y ago](https://www.amazon.de/dp/B078WGSW8R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RevolutionRace Range Pro Stretch T Zip-Off Pants für Herren Wandelbare Wanderhosen für Outdoor-Aktivitäten Anthracite/Black M**RevolutionRace**€84.96**4.3★**▲ 101%**](https://www.amazon.de/dp/B0DNK63D59) [**Engelbert Strauss Short e.s.Motion 2020 Herren (DE/NL/SE/PL Numerisch 52 Regular Regular Anthrazit/Platin)**Engelbert Strauss**€64.78**4.6★**▲ 101%**](https://www.amazon.de/dp/B0GP18JZSN) [**Engelbert Strauss Bundhose e.s.Motion 2020 (50 anthrazit/Platin)**Engelbert Strauss**€77.31**4.6★**▲ 91%**](https://www.amazon.de/dp/B07H7R1G6Y) [**engelbert Strauss 65561 Bundhose e.s.Motion 2020 schwarz/Platin Größe 44**Engelbert Strauss**€78.71**4.5★**▲ 83%**](https://www.amazon.de/dp/B07ZTTLKD2) [**Engelbert Strauss 65513 kurz schwarz / gelb Größe 50**Engelbert Strauss**€57.24**4.6★**▲ 82%**](https://www.amazon.de/dp/B07CPLF3K5)
**~~View all trending →~~**
## **What buyers say about engelbert strauss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**29%
*“Passt”*
**Qualität insgesamt**25%
*“Super Qualität”*
**Komfort insgesamt**12%
*“Robust, bequem zu tragen”*
**Preis-Leistungs-Verhältnis**5%
*“Preis/Leistung ist auch es Wert.”*
**Materialqualität**4%
*“Das Material ist angenehm zu tragen”*
**Wärme**3%
*“Schön warm und mega gemütlich”*
**Taschen/Abteilungen**3%
*“Besonders praktisch sind die vielen Taschen – sie bieten genug Platz für Werkzeug, Handy oder Maßband”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**2%
*“Die Stretch-Funktion am Bund macht den Unterschied”*
**Dicke**1%
*“Sind nicht zu dünn”*
**Stärke**1%
*“Robust”*
### **What buyers complain about **
**Gesamtgröße**25%
*“Wirken klein”*
**Haltbarkeit**10%
*“dann sind Socken schnell kaputt.”*
**Nähen/Finish/Polieren**6%
*“Enttäuschende Qualität – Naht bereits offen”*
**Taschen/Abteilungen**4%
*“Leider muss ich sagen das die Hose extrem lang ist und dadurch auch einige Taschen sehr tief sind”*
**Dicke**4%
*“Das Material fällt dünner aus als bei den typischen Blaumännern”*
**Qualität insgesamt**3%
*“Schlechte Qualität, Löcher”*
**Taillenpassform**3%
*“fällt leider recht Hosenbein recht Kurz und am Bund eng aus, geht zurück”*
**Länge**2%
*“Bei einer Größe von 177cm und 100Kilo ist die Hose einfach viel viel zu lang”*
**Füße fit**2%
*“Mir aber egal die Socken passen danke”*
**Oberschenkel fit**2%
*“Auch die Breite der Oberschenkel wäre eher was für Arnold”*
### **Top return reasons **
**Gesamtgröße**53%
**Länge**9%
**Materialqualität**5%
**Breite**4%
**Taillenpassform**3%
**Dünn**3%
**Qualität insgesamt**3%
**Oberschenkel fit**3%
**Füße fit**2%
**Farbe**2%
## **Common questions**
- **Is engelbert strauss profitable to sell on Amazon Germany?**
- The niche generates €223K/yr across 53 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the engelbert strauss niche?**
- 15 brands and 52 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in engelbert strauss?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Nähen/Finish/Polieren. The return rate is 4.1%.
- **When does demand for engelbert strauss peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the engelbert strauss niche?**
- Listings span €12.05–€89.80; the average listing price is €51.44 (sweet spot $15–$100). The average incumbent carries 2,092 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**boxershorts herren weiß**](https://flapen.com/research/de/fashion/boxershorts-herren-weiss)€83K/yr+156.2%**Worth a look**- 69 [**festival outfit herren**](https://flapen.com/research/de/fashion/festival-outfit-herren)€21K/yr+448.8%**Worth a look**- 69 [**schultüte**](https://flapen.com/research/de/fashion/schultuete)€363K/yr+160.3%**Worth a look**- 69 [**fahrradsattel**](https://flapen.com/research/de/fashion/fahrradsattel)€1.1M/yr+120.7%**Launch it**- 69 [**klebe bh**](https://flapen.com/research/de/fashion/klebe-bh)€362K/yr+193.3%**Worth a look**- 70 [**deutschland trikot em 2024 damen**](https://flapen.com/research/de/fashion/deutschland-trikot-em-2024-damen)€32K/yr>1,000%**Worth a look**[**All Fashion niches **](https://flapen.com/research/de/fashion)