---
title: "Trend — einhorn - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/einhorn/trend"
last_updated: "2026-08-10T10:28:35.858Z"
locale: en
meta:
  description: "Niche score 57/100 · €880K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · €880K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — einhorn - Flapen"
---

# **einhorn**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 18Conversion 31Competition 88Returns 97Price range 72Avg price 52Brand share 59Review moat 50Quality gap 20

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Market size**

**Great****€880K**

€880K/yr · 2.9M searches

**Price range**

**Good****€0.58–€52.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****€12.21**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,541.06**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch

## Trend