---
title: "Ecco — €252K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/ecco"
last_updated: "2026-08-10T03:34:57.474Z"
locale: en
meta:
description: "Niche score 48/100 · €252K/yr market · 1.8M searches/yr · €54.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €252K/yr market · 1.8M searches/yr · €54.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ecco — €252K/yr Amazon DE Niche (2026) - Flapen"
---
# **ecco**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 47Growth 36Conversion 3Competition 98Returns 15Price range 65Avg price 91Brand share 28Review moat 39Quality gap 62
**Competition**
**Incredible****6%**
top-5 click share — an open shelf
**Avg price**
**Great****€54.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€3.25–€134.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€252K**
€252K/yr · 1.8M searches
**Review moat**
**Okay****2,613.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, ecco is a €252K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ecco market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **€329K–€438K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,592**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**316**
**Top-5 brand share**
**88%**
Top 20: 97%
**Top-5 click share**
**6%**
Top 20: 16%
**Open market**
**37%**
- ECCO29% - Geox26% - Bruno Marc3% - LEZTA2% - Amazon Essentials2% - bugatti1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
100K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/fashion/ecco/trend)
## **Top ecco search terms**
- **geox**366K/yr+65.4%0.3% conv. - **ecco herren schuhe**544K/yr-19.0%0.1% conv. - **ecco**273K/yr-0.7%0.1% conv. - **anzugschuhe herren**125K/yr+39.3%0.3% conv. - **geox herren schuhe sneakers**76K/yr+14.9%0.6% conv. - **ecco schuhe herren**65K/yr-4.0%0.1% conv. - **geox sneakers herren**38K/yr+12.4%0.2% conv. - **geox schuhe**24K/yr+157.6%0.7% conv. - **ecco sneaker herren**33K/yr+14.9%0.3% conv. - **ecco herren**41K/yr-6.2%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/ecco/search-terms)
## **Top ecco products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€3K2%€5K3%€8K4%€10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ECCO Herren Melbourne Black 43**ECCO**€64.28**4.5★1,506 rev](https://www.amazon.de/dp/B071DPGJHQ) [2**ECCO Herren Terracruise 2 Schwarz 43**ECCO**€69.59**4.3★711 rev](https://www.amazon.de/dp/B07XVPWRRT) [3**ECCO Herren Biom Fjuel Schwarz/Schwarz 43**ECCO**€89.55**4.5★2,208 rev](https://www.amazon.de/dp/B00VJ32PM8) [4**Geox Herren Uomo Snake L Sneakers DK GREY/OFF WHITE 43 EU**Geox**€53.90**4.6★9,536 rev](https://www.amazon.de/dp/B00DY2TQZ6) [5**ECCO Herren Irving Gore-TEX Black 42**ECCO**€68.57**4.5★900 rev](https://www.amazon.de/dp/B06Y1Q3YKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Herren Derby-Schuhe Anzugschuhe Business Quadratische Zehenpartie Bronze 46 EU**Amazon Essentials**€22.59**138 rev4mo ago](https://www.amazon.de/dp/B0FPPLH97S) [**ECCO Herren Terracruise LT Magnet/Gelb 43**ECCO**€68.63**3,019 rev2y ago](https://www.amazon.de/dp/B0D73CSV37) [**ECCO Herren Biom Fjuel Blau/Schwarz 43**ECCO**€80.50**2,208 rev2y ago](https://www.amazon.de/dp/B0CQPPD415) [**ECCO Herren Biom Fjuel Blau/Schwarz 44**ECCO**€82.32**2,208 rev2y ago](https://www.amazon.de/dp/B0CQPRNN3N) [**ECCO Herren Terracruise 2 Schwarz 43**ECCO**€69.59**711 rev2y ago](https://www.amazon.de/dp/B07XVPWRRT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Herren Derby-Schuhe Anzugschuhe Business Quadratische Zehenpartie Bronze 46 EU**Amazon Essentials**€22.59**4.5★**▲ 59%**](https://www.amazon.de/dp/B0FPPLH97S) [**Geox Herren U New Damon B Loafer Dk Brown 41.5 EU**Geox**€23.32**4.3★**▲ 57%**](https://www.amazon.de/dp/B01GWX2330) [**Geox Herren U Wells C Sneaker Dk Grey 39 EU**Geox**€33.64**4.3★**▲ 54%**](https://www.amazon.de/dp/B076X7J6CY) [**Geox Herren U Aerantis Sneakers Schwarz 46 EU**Geox**€32.03**4.5★**▲ 53%**](https://www.amazon.de/dp/B07MSL1BBW) [**Geox Herren U Snake K Sneaker Beige Dk Orange 48 EU**Geox**€44.69**4.6★**▲ 51%**](https://www.amazon.de/dp/B07QD12FPP)
**~~View all trending →~~**
## **What buyers say about ecco**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**24%
*“Superbequem”*
**Qualität insgesamt**20%
*“Super Qualität”*
**Gesamtgröße**15%
*“Passt 100 %”*
**Preis-Leistungs-Verhältnis**9%
*“Guter Preis”*
**Gewicht leicht**3%
*“Luftig und leicht”*
**Form/Stil**3%
*“Sehr elegant”*
**Haltbarkeit**3%
*“Von der ersten Sekunde an fühlten sie sich perfekt an – keine Einlaufzeit nötig”*
**Benutzerfreundlichkeit**2%
*“ist super zu bedienen”*
**beworben Vs Tatsächliches Produkt**2%
*“Artikel wie beschrieben alles bestens”*
**Design insgesamt**1%
*“Schönes Design”*
### **What buyers complain about **
**Gesamtgröße**22%
*“Sie fallen klein aus”*
**Qualität insgesamt**12%
*“Bad quality for Geox”*
**Haltbarkeit**7%
*“kurzlebig”*
**Komfort insgesamt**5%
*“Unbequem”*
**Lederqualität**4%
*“Die Oberfläche ist unkaputtbar wegen der seltene benutze Hartleder vom Geox”*
**Füße fit**4%
*“Extrem schmal”*
**Farbe**4%
*“Vorsicht bei der Farbe dark grey”*
**Nähen/Finish/Polieren**2%
*“Die Nähte an der Schuhinnenseite sind schlampig verarbeitet”*
**Breite**2%
*“Breite größer, haha, passt mir nicht, sorry.”*
**Geruch**2%
*“Ganz übler "chemischer" Geruch.”*
### **Top return reasons **
**Gesamtgröße**35%
**Füße fit**17%
**Breite**9%
**Farbe**8%
**Länge**4%
**Komfort insgesamt**4%
**Qualität insgesamt**2%
**Materialqualität**2%
**beworben Vs Tatsächliches Produkt**2%
**Lederqualität**2%
## **Common questions**
- **Is ecco profitable to sell on Amazon Germany?**
- The niche generates €252K/yr across 531 tracked products. 2 of 42 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the ecco niche?**
- 42 brands and 316 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in ecco?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 7.9% — above our launch gate.
- **When does demand for ecco peak?**
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the ecco niche?**
- Listings span €3.25–€134.57; the average listing price is €54.81 (sweet spot $15–$100). The average incumbent carries 2,613 reviews — the moat a new listing must climb.
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