---
title: "Dia De Los Muertos — €13K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/dia-de-los-muertos"
last_updated: "2026-08-10T04:02:14.655Z"
locale: en
meta:
description: "Niche score 43/100 · €13K/yr market · 305K searches/yr · €16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €13K/yr market · 305K searches/yr · €16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dia De Los Muertos — €13K/yr Amazon DE Niche (2026) - Flapen"
---
# **dia de los muertos**
**Skip it**
Soft demand (-80.2% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 3Competition 75Returns 24Price range 73Avg price 79Brand share 89Review moat 88Quality gap 77
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****236.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€16.45**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****€5.88–€39.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€13K**
€13K/yr · 305K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-80.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, dia de los muertos is a €13K/yr Amazon Germany market (305K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dia de los muertos market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€66K–€82K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#11,803**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **31.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**46%**
Top 20: 89%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**51%**
- Odizli19% - Goodstoworld8% - Smiffys8% - Qpout7% - WZBBJuser4% - Baxboy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -80.2% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 43.5×
[**Open Trend **](https://flapen.com/research/de/fashion/dia-de-los-muertos/trend)
## **Top dia de los muertos search terms**
- **day of the dead**17K/yr+7.2%0.0% conv. - **dia de los muertos**60K/yr-67.8%0.5% conv. - **dia de los muertos deko**20K/yr-19.5%1.4% conv. - **dia de los muertos kostüm**22K/yr-84.0%0.1% conv. - **la catrina**8K/yr-67.2%0.0% conv. - **dias de los muertos**11K/yr-70.7%0.2% conv. - **tag der toten**9K/yr-74.9%0.0% conv. - **dia de los muertos maske**6K/yr-78.4%0.0% conv. - **tag der toten kostüm**13K/yr-92.4%0.0% conv. - **dia de los muertos kostüm damen**46K/yr-97.4%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/dia-de-los-muertos/search-terms)
## **Top dia de los muertos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€65210%€1K15%€2K20%€3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Odizli Sommerkleid Damen Lang Elegant Sexy Mexikaner Kostüm Mexikanisches Hawaii Bohemian Boho Style Off Shoulder Blumenkleid Sommer Leicht A Linien Maxikleider Freizeitkleid Strandkleid Schwarz Rot L**Odizli**€29.25**4.1★96 rev](https://www.amazon.de/dp/B0CBBNXD7C) [2**Goodstoworld Totenkopf Hawaii Hemd Männer Skull Hemd Coole Sommer Hawaiihemd Herren Casual Strand Kurzarm Hemden Halloween Kostüme Faschings Shirt L**Goodstoworld**€13.43**4.1★2,505 rev](https://www.amazon.de/dp/B07D9NY85N) [3**Smiffys Tag der Toten Strumpfhose Schwarz Halloween**Smiffys**€7.46**4.2★329 rev](https://www.amazon.de/dp/B06WWDJGR2) [4**Karneval Blumen Haarreif Party Kopfschmuck für Karneval & Maskerade Rosen Haarreif Damen Mexikanische Blume Krone mit Leuchtendes Tattoo-Set für Karneval Kostüm Damen**WZBBJuser**€8.58**4.4★19 rev](https://www.amazon.de/dp/B0FG16QK26) [5**Baxboy Herren Vintage Totenkopf Kurzarm T-Shirt mit Strass Steinen Slim Fit Design Fashion Top Print Shirt JA-2312 Farbe:Schwarz Größe:S**Baxboy**€24.59**4.4★139 rev](https://www.amazon.de/dp/B07PRV5NTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lxmoneon Tag der Toten Neon Schild mexikanisches Zuckerschädel LED Neonlicht für Heim und Bardekoration UV bedruckte Neon Wandleuchte USB Totenkopf Neon Schild für Halloween Party (rot)**lxmoneon**€30.70**52 rev8mo ago](https://www.amazon.de/dp/B0FVKKM1M5) [**W WIDMANN MILANO Party Fashion - Maske Dia de los Muertos für Erwachsene Königin der Toten Accessoire Day of the Dead**W WIDMANN MILANO Party Fashion**€14.66**14 rev10mo ago](https://www.amazon.de/dp/B0FNW361WY) [**Hintergrund für Tag der Toten Skelett-Paar Zuckerschädel Fiesta-Hintergrund für Día de los Muertos mexikanische Party-Dekorationen Halloween-Fotoautomaten-Requisiten (180 x 90 cm)**Boerni**€10.67**2 rev10mo ago](https://www.amazon.de/dp/B0FNMKTZ37) [**EraSpooky Mexikanisches Damenkleid mit Blumenstickerei Off-Shoulder**EraSpooky**€17.61**3 rev12mo ago](https://www.amazon.de/dp/B0FHKFS7CY) [**Karneval Blumen Haarreif Party Kopfschmuck für Karneval & Maskerade Rosen Haarreif Damen Mexikanische Blume Krone mit Leuchtendes Tattoo-Set für Karneval Kostüm Damen**WZBBJuser**€8.58**19 rev1y ago](https://www.amazon.de/dp/B0FG16QK26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morvia 10er-Pack Hipster-Höschen für Damen Gothic-Stil kontrastierende Spitze Halloween Totenkopf und Rosen 10 Stück M**Morvia**€19.84**4.3★**▲ 1000%**](https://www.amazon.de/dp/B0F33WBMY2) [**Neverless Herren T-Shirt Dia De Los Muertos Girl Day of Dead Slim Fit Schwarz L**Neverless**€15.88**0.0★**▲ 963%**](https://www.amazon.de/dp/B06X3QSTNW) [**Baxboy Herren Vintage Totenkopf Kurzarm T-Shirt mit Strass Steinen Slim Fit Design Fashion Top Print Shirt JA-2312 Farbe:Schwarz Größe:S**Baxboy**€24.59**4.4★**▲ 938%**](https://www.amazon.de/dp/B07PRV5NTR) [**EraSpooky Mexikanisches Damenkleid mit Blumenstickerei Off-Shoulder**EraSpooky**€17.61**4.0★**▲ 934%**](https://www.amazon.de/dp/B0FHKFS7CY) [**ZHAOCI Künstliche Ringelblume Bulk - 30 Stück Ringelblume Seidenblumen Köpfe Künstliche Nelke Bulk Girlande Dekoration für Día de Los Muertos Tag Halloween Diwali Hochzeit**ZHAOCI**€9.40**4.0★**▲ 912%**](https://www.amazon.de/dp/B09KV34X2J)
**~~View all trending →~~**
## **What buyers say about dia de los muertos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**27%
*“Sehr schöne Qualität”*
**Gesamtgröße**13%
*“Schön groß”*
**Haltbarkeit**12%
*“hält erstaunlich lange”*
**Design insgesamt**9%
*“Das Design wirkt authentisch”*
**Materialqualität**7%
*“Gute Material für Mama”*
**Benutzerfreundlichkeit**7%
*“sind leicht wieder zu entfernen”*
**Form/Stil**3%
*“Für eine Verkleidung total ausreichend und schön,”*
**beworben Vs Tatsächliches Produkt**3%
*“Tuch wie beschrieben”*
**Waschechtheit**3%
*“Hat das erste Waschen gut überstanden”*
**Gewicht leicht**3%
*“Schönes, leichtes Kostüm für Halloween oder auch Fasching”*
### **What buyers complain about **
**Gesamtgröße**30%
*“Viiiiiel kleiner als abgebildet”*
**beworben Vs Tatsächliches Produkt**20%
*“Und die Größen stimmen absolut nicht”*
**Materialqualität**10%
*“Enthält einen großen Anteil Plastik”*
**Haftung/Klebrigkeit**10%
*“und hier und da steht vielleicht mal ein kleiner Klebefaden ab, den man aber mit einem Handgriff entfernen kann.”*
### **Top return reasons **
**Gesamtgröße**48%
**Qualität insgesamt**13%
**Materialqualität**8%
**Farbe**6%
**Knoten-/Fadenqualität**3%
**Länge**3%
**beworben Vs Tatsächliches Produkt**3%
**Dünn**3%
**Funktionalität insgesamt**2%
**Preis-Leistungs-Verhältnis**1%
## **Common questions**
- **Is dia de los muertos profitable to sell on Amazon Germany?**
- The niche generates €13K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -80.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dia de los muertos niche?**
- 30 brands and 77 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in dia de los muertos?**
- Top complaints mined from reviews: Gesamtgröße, beworben Vs Tatsächliches Produkt, Materialqualität. The return rate is 5.2% — above our launch gate.
- **When does demand for dia de los muertos peak?**
- Demand peaks in Feb–Oct–Nov; the busiest month runs 43.5× the quietest.
- **What does it cost to enter the dia de los muertos niche?**
- Listings span €5.88–€39.81; the average listing price is €16.45 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.
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