---
title: "Daunenjacke — €38K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/daunenjacke"
last_updated: "2026-08-10T08:27:28.591Z"
locale: en
meta:
description: "Niche score 44/100 · €38K/yr market · 192K searches/yr · €50.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €38K/yr market · 192K searches/yr · €50.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Daunenjacke — €38K/yr Amazon DE Niche (2026) - Flapen"
---
# **daunenjacke**
**Skip it**
Soft demand (-71.0% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 5Competition 67Returns 76Price range 36Avg price 93Brand share 68Review moat 54Quality gap 87
**Avg price**
**Great****€50.57**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,352.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€4.93–€240.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€38K**
€38K/yr · 192K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-71.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, daunenjacke is a €38K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **daunenjacke market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€13K–€25K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,441**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **61%**
- **Out of stock**
- **42.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**31%**
- Calvin Klein24% - Generisch24% - Dixacyer7% - Moncler5% - LZLER5% - JACK & JONES4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -71.0% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.5×
[**Open Trend **](https://flapen.com/research/de/fashion/daunenjacke/trend)
## **Top daunenjacke search terms**
- **moncler**45K/yr-52.0%0.2% conv. - **moncler jacke**100K/yr-79.6%0.1% conv. - **moncler jacke herren**20K/yr-74.8%0.0% conv. - **moncler herren**3K/yr-35.1%0.0% conv. - **glänzende jacke**3K/yr-79.3%0.0% conv. - **puffer jacke herren glänzend**9K/yr-85.9%0.0% conv. - **glänzende daunenjacke herren**5K/yr-77.2%0.0% conv. - **jacke moncler**2K/yr-72.6%0.0% conv. - **daunenjacke schwarz glänzend**2K/yr-79.8%0.0% conv. - **moncler maya**2K/yr-82.9%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/daunenjacke/search-terms)
## **Top daunenjacke products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€3K12%€5K16%€6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Generisch Daunenjacke Damen Herren Steppjacke Winterjacke Schwarz Winterjacke Herren XXXL Angebot des Tages Blitzangebot**Generisch**€24.17**3.6★6 rev](https://www.amazon.de/dp/B0DP218JVB) [2**Calvin Klein Herren Hybrid gesteppte Fleece Jacke - Schwarz - XL**Calvin Klein**€71.26**4.3★670 rev](https://www.amazon.de/dp/B09FS96W5J) [3**Winterkapuzenjacke warm mittleres Gewicht Metallic-Daunenjacke Reißverschluss Steppung glänzender Puffermantel Schwarz S**Dixacyer**€23.66**3.9★91 rev](https://www.amazon.de/dp/B0CN1FM57C) [4**Calvin Klein Herren Hybrid Gilet - Navy - L.**Calvin Klein**€54.79**4.4★1,784 rev](https://www.amazon.de/dp/B08LQ23XKJ) [5**Calvin Klein Herren Hyrbid Jacke - Schwarz/Silber - M.**Calvin Klein**€63.49**4.4★2,758 rev](https://www.amazon.de/dp/B08LQ1DVYL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**seiveini Winterjacke Herren Softshelljacke Hooded Steppjacke Mit Kapuze Übergangsjacke Warmer Puffer Jacke Daunenjacke Leichte Outdoor A Schwarz S**seiveini**€26.14**3 rev8mo ago](https://www.amazon.de/dp/B0G13Y4XTS) [**Crone Epic Herren Lederjacke Cleane Basic Leder Jacke in vielen Varianten und Farben (DE/NL/SE/PL Alphanumerisch S Regular Regular Matt Schwarz (Schafsleder))**Crone**€209.21**396 rev8mo ago](https://www.amazon.de/dp/B0FFDQZRQT) [**Generisch Glänzende Daunenjacke Damen - Kunstpelz Winterjacke Verdickte Daunenmantel Mit Fellkapuze Steppjacke Pufferjacke Warme Gesteppter Dicke Outdoor Jacken Winter Mantel (Black S)**Generisch**€24.55**0 rev8mo ago](https://www.amazon.de/dp/B0FXRQZ6ZK) [**Mobanna winterjacke glänzend - Puffer Jacke Herren Damen Glänzend Winterjacke Daunenjacken Für Winter Mens Down Jacket Mit Kapuze Reißverschluss Metall Glänzende Windjacke Parka**Mobanna**€18.43**4 rev8mo ago](https://www.amazon.de/dp/B0FXF4FWQ3) [**REPUBLIX Herren Glanz Puffer Winter Jacke für Männer mit Kapuze RJ-8027 Schwarz S**REPUBLIX**€80.31**11 rev8mo ago](https://www.amazon.de/dp/B0FXB3LK79)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8721136008785 A-line Padded Coach Jacket**G-STAR**€42.00**4.5★**▲ 324%**](https://www.amazon.de/dp/B0DSW8F6KG) [**LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke**LZLER**€41.71**4.3★**▲ 312%**](https://www.amazon.de/dp/B0FKGZPZV3) [**Crone Epic Herren Lederjacke Cleane Basic Leder Jacke in vielen Varianten und Farben (DE/NL/SE/PL Alphanumerisch S Regular Regular Matt Schwarz (Schafsleder))**Crone**€209.21**4.5★**▲ 305%**](https://www.amazon.de/dp/B0FFDQZRQT) [**LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke**LZLER**€42.61**4.3★**▲ 303%**](https://www.amazon.de/dp/B0FKH1TH71) [**Calvin Klein Herren Hybrid Gilet - Navy - L.**Calvin Klein**€54.79**4.4★**▲ 251%**](https://www.amazon.de/dp/B08LQ23XKJ)
**~~View all trending →~~**
## **What buyers say about daunenjacke**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Super Produkt”*
**Gesamtgröße**18%
*“Passt”*
**Geruch**10%
*“zurückhaltender Duft”*
**Komfort insgesamt**10%
*“Bequem”*
**Preis-Leistungs-Verhältnis**7%
*“Für das geld ok”*
**beworben Vs Tatsächliches Produkt**7%
*“So wie bestellt”*
**Materialqualität**5%
*“Material & Tragekomfort”*
**Wärme**4%
*“verlässlich warm und super Qualität”*
**Lederqualität**2%
*“Super Lederjacke”*
**Waschechtheit**2%
*“Auch nach mehrmaligem Waschen kein Qualitätsverlust zu bemerken”*
### **What buyers complain about **
**Gesamtgröße**29%
*“Achtung fallen zu klein aus”*
**Qualität insgesamt**12%
*“Schlechte Qualität”*
**Dicke**9%
*“Das Material ist erstaunlich dünn, was anfangs skeptisch macht”*
**Nähen/Finish/Polieren**7%
*“2 von 7 beschädigte nähte nicht tragbar”*
**Länge**3%
*“es ist bissi kurz es sollte einbisschen länger sein”*
**beworben Vs Tatsächliches Produkt**3%
*“Die Sturmhaube hat auch nicht die Form wie auf dem Bild abgebildet, weil sie kleiner ist”*
**Wärme**3%
*“Das man das Wort "warm" in der Beschreibung findet ist für mich schon nahe an einer Täuschung.”*
**Dünn**3%
*“Ist zwar dünn”*
**Armpassform**3%
*“Das Problem was ich jedoch festgestellt habe, ist, dass die Jacke ziemlich eng an den Achseln beziehungsweise Armen liegt”*
**Reißverschlussqualität**3%
*“Der Reißverschluss klemmte ein wenig”*
### **Top return reasons **
**Gesamtgröße**52%
**Materialqualität**5%
**Farbe**4%
**Qualität insgesamt**4%
**Länge**4%
**Dünn**4%
**beworben Vs Tatsächliches Produkt**3%
**Ärmelpassform**3%
**Breite**3%
**Nähen/Finish/Polieren**3%
## **Common questions**
- **Is daunenjacke profitable to sell on Amazon Germany?**
- The niche generates €38K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -71.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the daunenjacke niche?**
- 20 brands and 102 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in daunenjacke?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 1.9%.
- **When does demand for daunenjacke peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.5× the quietest.
- **What does it cost to enter the daunenjacke niche?**
- Listings span €4.93–€240.69; the average listing price is €50.57 (sweet spot $15–$100). The average incumbent carries 1,352 reviews — the moat a new listing must climb.
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