---
title: "Cap Weiß — €39K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/cap-weiss"
last_updated: "2026-08-10T03:36:08.417Z"
locale: en
meta:
description: "Niche score 61/100 · €39K/yr market · 74K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · €39K/yr market · 74K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cap Weiß — €39K/yr Amazon DE Niche (2026) - Flapen"
---
# **cap weiß**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 79Conversion 44Competition 91Returns 30Price range 86Avg price 75Brand share 95Review moat 25Quality gap 78
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****€5.64–€90.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+69.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****€14.98**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,077.28**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€39K**
€39K/yr · 74K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, cap weiß is a €39K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cap weiß market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€45K–€60K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#896**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**218**
**Top-5 brand share**
**40%**
Top 20: 85%
**Top-5 click share**
**24%**
Top 20: 64%
**Open market**
**55%**
- New Era10% - Tommy Hilfiger9% - TOP-EX8% - NIKE7% - adidas6% - styleBREAKER5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +69.0% search growth over the last 90 days.
5K3KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, May, Jun, Jul · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/de/fashion/cap-weiss/trend)
## **Top cap weiß search terms**
- **weiße cap**14K/yr+47.0%2.3% conv. - **cap weiß**12K/yr+73.9%3.2% conv. - **cap herren weiß**9K/yr+241.7%2.9% conv. - **basecap herren weiß**7K/yr+136.5%3.4% conv. - **cap weiss herren**7K/yr+129.5%2.8% conv. - **basecap weiß**5K/yr+88.5%3.2% conv. - **kappe weiß**5K/yr+25.5%3.4% conv. - **weiße kappe**6K/yr-21.8%3.5% conv. - **cap weiss**4K/yr+34.9%3.2% conv. - **white cap**4K/yr+65.4%2.5% conv. [**All search terms **](https://flapen.com/research/de/fashion/cap-weiss/search-terms)
## **Top cap weiß products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€7804%€2K6%€2K8%€3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Hilfiger Herren Cap Classic BB Basecap Weiß (Classic White) Einheitsgröße**Tommy Hilfiger**€23.37**4.5★26,533 rev](https://www.amazon.de/dp/B016QM6OPK) [2**Baseball Cap Herren DamenUnisex Kappe Verstellbar Reine Farbe Baseboard Baseballkappe Mützeweiß**Interstellar Fire**€9.07**4.4★5,484 rev](https://www.amazon.de/dp/B08JQ2SCCJ) [3**Nike Unisex Kinder Club Baseballkappe Weiß Einheitsgröße EU**NIKE**€15.34**4.5★24,543 rev](https://www.amazon.de/dp/B0C53G7GYG) [4**Boolavard Kinder-Baseballmütze für Jungen und Mädchen weiche Baumwolle leicht verstellbare Größe für 29 Jahre (Weiss)**Boolavard**€6.99**4.2★643 rev](https://www.amazon.de/dp/B0C6N1MV83) [5**styleBREAKER Unisex Baseball Cap Gebürstete Baumwolle Weiß**styleBREAKER**€12.23**4.1★1,427 rev](https://www.amazon.de/dp/B00DGTAE0I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOP-EX UVCoolix Sonnenschutz Kühlende Baseball Kappe Herren Sommer Leichte Sportkappe Atmungsaktiv Mesh Lauf Golf Cap Schnelltrocknend Weiß M/L**TOP-EX**€16.21**102 rev4mo ago](https://www.amazon.de/dp/B0GQZP936D) [**SEFIRST 2 Stück Baseballkappe für Herren und Damen Baseball Cap Sonnenmütze Basecap Baumwolle Cape Verstellbar Mütze für Outdoor Running Freizeit Waschbare Unisex Einheitsgröße (Weiß)**SEFIRST**€8.20**31 rev1y ago](https://www.amazon.de/dp/B0FFXZCRHN) [**AOPREL Baseball Cap Herren Damen Wasserdicht Basecap Atmungsaktivem UV-Schutz Baseball Kappe für Outdoor-Aktivitäten Golf Tennis (DE/NL/SE/PL Alphanumerisch Einheitsgröße Weiß)**AOPREL**€15.94**549 rev1y ago](https://www.amazon.de/dp/B0F3CHNN5X) [**AHLPO Baseball Cap Herren Damen - Einstellbare Basecap Unisex Schildmütze für Freizeit Outdoor Sport Tennis Golf Reisen Baseballkappe Sonnenschutz Cap Herren Damen (Weiß)**AHLPO**€5.64**231 rev2y ago](https://www.amazon.de/dp/B0D5YCK733) [**adidas Unisex Baseball Cotton New Logo Hat White/Black M-L**adidas**€11.60**257 rev2y ago](https://www.amazon.de/dp/B0CZCKXTHQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOP-EX TOPEX XL/XXL wasserdichte Baseball Cap Herren Running Cap Sommer Kappe Sonnenhut Basecap Sports Golf Cap Tennis Laufkappe UV-Schutz Weiß M/L**TOP-EX**€16.28**4.2★**▲ 46%**](https://www.amazon.de/dp/B0CQY6F2TN) [**TOP-EX UVCoolix Sonnenschutz Kühlende Baseball Kappe Herren Sommer Leichte Sportkappe Atmungsaktiv Mesh Lauf Golf Cap Schnelltrocknend Weiß M/L**TOP-EX**€16.21**4.4★**▲ 46%**](https://www.amazon.de/dp/B0GQZP936D) [**Boolavard Kinder-Baseballmütze für Jungen und Mädchen weiche Baumwolle leicht verstellbare Größe für 29 Jahre (Weiss)**Boolavard**€6.99**4.2★**▲ 44%**](https://www.amazon.de/dp/B0C6N1MV83) [**Malaxlx Weiß Wasserdicht Baseball Cap Damen Herren Kappe Verstellbar Baseballkappe Draußen Sun Mützen Visoren Athletic Schnell Trocknend Regenmütze**Malaxlx**€12.22**4.2★**▲ 38%**](https://www.amazon.de/dp/B0CTK2FGYS) [**New Era Unisex MLB Core Classic 9Twenty**New Era**€21.75**4.4★**▲ 28%**](https://www.amazon.de/dp/B0BYG7ZLB8)
**~~View all trending →~~**
## **What buyers say about cap weiß**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Super Ware”*
**Gesamtgröße**24%
*“Passt”*
**Preis-Leistungs-Verhältnis**10%
*“Für das Geld ok”*
**Materialqualität**8%
*“Top Material”*
**Komfort insgesamt**6%
*“Schick, bequem, top Qualität – genau das, was man erwartet”*
**Design insgesamt**4%
*“Das Design ist schlicht”*
**Einstellbarkeit/Drehbarkeit/lehnend**3%
*“Kappe passt und ist Verstellbar”*
**Atmungsaktivität**3%
*“atmungsaktive Material macht einen robusten Eindruck.”*
**Gewicht leicht**2%
*“ist ultraleicht”*
**Form/Stil**2%
*“Chic”*
### **What buyers complain about **
**Gesamtgröße**26%
*“fällt recht groß aus”*
**Qualität insgesamt**20%
*“Schrott miserable Qualität”*
**Farbe**11%
*“Farbe bleicht aus”*
**Geruch**6%
*“Stinkt”*
**beworben Vs Tatsächliches Produkt**6%
*“Grössenangabe stimmt nicht”*
**Geeignet für Maschinenwäsche**3%
*“Absolut nicht waschbar”*
**Form/Stil**3%
*“Die Form ist nicht ganz optimal”*
**Fleckenbeständigkeit**3%
*“Kam zerdrückt und vorallem mit einem Fleck an”*
**Produktzustand**3%
*“Total verdreckt und bereits getragen”*
**Preis-Leistungs-Verhältnis**2%
*“Zu teuer für die Qualität”*
### **Top return reasons **
**Gesamtgröße**64%
**Qualität insgesamt**7%
**Farbe**6%
**Form/Stil**4%
**Materialqualität**3%
**beworben Vs Tatsächliches Produkt**2%
**Breite**2%
**Nähen/Finish/Polieren**1%
**Dünn**1%
**Nacken fit**1%
## **Common questions**
- **Is cap weiß profitable to sell on Amazon Germany?**
- The niche generates €39K/yr across 67 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +69.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the cap weiß niche?**
- 42 brands and 218 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in cap weiß?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 4.6%.
- **When does demand for cap weiß peak?**
- Demand peaks in Feb–May–Jun–Jul; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the cap weiß niche?**
- Listings span €5.64–€90.58; the average listing price is €14.98 (sweet spot $15–$100). The average incumbent carries 4,077 reviews — the moat a new listing must climb.
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