---
title: "cap herren — €1.6M/yr Amazon Germany Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/cap-herren"
last_updated: "2026-07-20T21:12:32.715Z"
locale: en
meta:
description: "cap herren clears our launch bar: a $1.6M/yr market growing +109.3% this quarter with returns at 3.3%. Data updated Jul 2026."
"og:description": "cap herren clears our launch bar: a $1.6M/yr market growing +109.3% this quarter with returns at 3.3%. Data updated Jul 2026."
"og:title": "cap herren — €1.6M/yr Amazon Germany Niche, Score 70/100 - Flapen"
---
# **cap herren**
**Launch it**
A $1.6M/yr market growing +109.3% this quarter with returns at 3.3% — clears our launch bar.
Market size 88Growth 95Conversion 16Competition 94Returns 48Price range 73Avg price 81Brand share 90Review moat 25Quality gap 47
**Growth**
**Great****+109.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****€1.6M**
€1.6M/yr · 7.4M searches
**Avg price**
**Great****€17.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€6.15–€38.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,205.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, cap herren is a €1.6M/yr Amazon Germany market (7.4M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€1.7M–€2.2M**
- units × avg price
- **Launch success**
- **36%**
- 5 of 14 new (360d)
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **175 days**
## **Competition**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**297**
**Top-5 brand share**
**45%**
Top 20: 83%
**Top-5 click share**
**21%**
Top 20: 51%
**Open market**
**51%**
- New Era14% - FURTALK12% - Flexfit7% - Interstellar Fire7% - Soulbuddy5% - Tommy Hilfiger5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +109.3% search growth over the last 90 days.
400K300KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/de/fashion/cap-herren/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€32K4%€64K6%€96K8%€128K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 102 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baseball Cap Herren DamenUnisex Kappe Verstellbar Reine Farbe Baseboard Baseballkappe Mützeschwarz**Interstellar Fire**€7.88**4.4★5,485 rev](https://www.amazon.de/dp/B08JQ5MQGQ) [2**FURTALK Unisex Trucker Cap Basecap Herren und Damen aus Netzstoff Verstellbare Baseball Cap Schwarz**FURTALK**€11.85**4.3★190 rev](https://www.amazon.de/dp/B0CTHJVN99) [3**Flexfit Unisex-Adult Wooly Combed 6277 Mütze L / XL black**Flexfit**€10.13**4.6★26,215 rev](https://www.amazon.de/dp/B00HLWQ86U) [4**FURTALK Damen Vintage Basecap Baumwolle Verstellbare Baseball Cap**FURTALK**€13.87**4.3★217 rev](https://www.amazon.de/dp/B0BWTTX9F1) [5**Tommy Hilfiger Herren Cap Classic BB Basecap Blau (Midnight) Einheitsgröße**Tommy Hilfiger**€22.83**4.5★26,533 rev](https://www.amazon.de/dp/B016QM6O9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flexfit Retro Trucker Cap Mesh Baseball Kappe Einheitsgröße für Damen und Herren Navy & GRATIS HLKauf-Block**HLKauf**€11.90**0 rev1mo ago](https://www.amazon.de/dp/B0H3KZMD55) [**Flexfit Retro Trucker Cap Mesh Baseball Kappe Einheitsgröße für Damen und Herren Schwarz & GRATIS HLKauf-Block**HLKauf**€11.89**0 rev1mo ago](https://www.amazon.de/dp/B0H3L6Q5FN) [**Nebelkind Baseline Cap Herren Damen Cleane Baseball-Cap gebogener Schirm Minimalistische Premium Baseballkappe Einheitsgröße OneSize Größenverstellbar Premium Casual (Schwarz)**Nebelkind**€31.03**1 rev2mo ago](https://www.amazon.de/dp/B0GZ42SSBJ) [**TOP-EX Cooling Baseball Caps für Damen Pferdeschwanz Sommer UPF 50 Sun Basecap Damen UV Schutz mit Mesh für Laufen Tennis Wasserdicht Atmungsaktiv Faltbar Knallrosa L/XL**TOP-EX**€16.22**25 rev3mo ago](https://www.amazon.de/dp/B0GWJ7QS6R) [**Amazon Essentials Herren Verstellbare Sport-Baseballkappe Grau Einheitsgröße**Amazon Essentials**€12.08**89 rev3mo ago](https://www.amazon.de/dp/B0FNS5TS5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nebelkind Baseline Cap Herren Damen Cleane Baseball-Cap gebogener Schirm Minimalistische Premium Baseballkappe Einheitsgröße OneSize Größenverstellbar Premium Casual (Schwarz)**Nebelkind**€31.03**5.0★**▲ 41%**](https://www.amazon.de/dp/B0GZ42SSBJ) [**Soulbuddy Basecap Damen Snapback Cap Sonnenhut Damen Kappe Damen Cap Herren Basecap Herren Urlaub Must Haves Outdoor One Size Verstellbar Lila**Soulbuddy**€28.23**4.6★**▲ 40%**](https://www.amazon.de/dp/B099FHC7HL) [**Parforce Traditional Hunting Cap Classic Sporter Oliv/Braun Einheitsgröße**Parforce Traditional Hunting**€14.81**4.5★**▲ 40%**](https://www.amazon.de/dp/B094PMPD9M) [**TOP-EX Cooling Baseball Caps für Damen Pferdeschwanz Sommer UPF 50 Sun Basecap Damen UV Schutz mit Mesh für Laufen Tennis Wasserdicht Atmungsaktiv Faltbar Knallrosa L/XL**TOP-EX**€16.22**4.5★**▲ 39%**](https://www.amazon.de/dp/B0GWJ7QS6R) [**Amazon Essentials Herren Verstellbare Sport-Baseballkappe Schwarz Einheitsgröße**Amazon Essentials**€12.14**4.3★**▲ 39%**](https://www.amazon.de/dp/B0FNS57WX9)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**25%
*“passt”*
**Qualität insgesamt**24%
*“Super Ware”*
**Preis-Leistungs-Verhältnis**9%
*“Geld wert”*
**Komfort insgesamt**7%
*“Super bequem”*
**beworben Vs Tatsächliches Produkt**5%
*“Wie man sieht ( Fotos)”*
**Materialqualität**4%
*“Material top”*
**Farbe**4%
*“Farbe wie abgebildet”*
**Form/Stil**3%
*“Der perfekte Mix aus Style und Funktion – Robust, trocken und sieht top aus”*
**Gewicht leicht**2%
*“trägt sich leicht”*
**Design insgesamt**2%
*“Das Design ist schlicht”*
### **What buyers complain about **
**Gesamtgröße**21%
*“Fällt klein aus”*
**Qualität insgesamt**15%
*“indiskutable Qualität”*
**Farbe**7%
*“Farbe bleicht aus”*
**Form/Stil**4%
*“Die Form wirkt insgesamt etwas ungewöhnlich”*
**Materialqualität**4%
*“Material sehr dünn”*
**beworben Vs Tatsächliches Produkt**4%
*“Anders wie auf dem Foto”*
**Haltbarkeit**3%
*“nach na Zeit wird sie halt geknickt das nd so gei”*
**Preis-Leistungs-Verhältnis**3%
*“Also erstmal muss ich sagen, dass der Preis mich etwas abgeschreckt hat”*
**Falten**2%
*“Komplett verbogen und zerknittert angekommen”*
**Schweißresistenz**2%
*“Schweißspuren al dente”*
### **Top return reasons **
**Gesamtgröße**70%
**Farbe**7%
**Form/Stil**4%
**Qualität insgesamt**3%
**Materialqualität**3%
**beworben Vs Tatsächliches Produkt**2%
**Breite**2%
**Nacken fit**1%
**Nähen/Finish/Polieren**1%
**Produktzustand**1%
## **Common questions**
- **Is cap herren profitable to sell on Amazon Germany?**
- The niche generates €1.6M/yr across 102 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +109.3%. Flapen's verdict: Launch it (70/100).
- **How competitive is the cap herren niche?**
- 45 brands and 297 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in cap herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 3.3%.
- **When does demand for cap herren peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the cap herren niche?**
- Listings span €6.15–€38.62; the average listing price is €17.31 (sweet spot $15–$100). The average incumbent carries 4,206 reviews — the moat a new listing must climb.
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