---
title: "Brawl Stars — €85K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/brawl-stars"
last_updated: "2026-08-10T01:17:36.733Z"
locale: en
meta:
description: "Niche score 57/100 · €85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brawl Stars — €85K/yr Amazon DE Niche (2026) - Flapen"
---
# **brawl stars**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 41Conversion 10Competition 77Returns 97Price range 80Avg price 84Brand share 51Review moat 90Quality gap 72
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****193.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€18.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€4.49–€61.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€85K**
€85K/yr · 595K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, brawl stars is a €85K/yr Amazon Germany market (595K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brawl stars market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **€149K–€187K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,022**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **36%**
- **Out of stock**
- **17.5%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 80%
**Open market**
**20%**
- Brawl Stars31% - Generisch18% - Bizak9% - Panini8% - P.M.I.8% - Vertbaudet6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.
80K60KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/de/fashion/brawl-stars/trend)
## **Top brawl stars search terms**
- **brawl stars**390K/yr+15.3%0.4% conv. - **brawl stars figuren**113K/yr+6.0%1.1% conv. - **brawl stars kuscheltiere**33K/yr+15.4%0.5% conv. - **brawlstars**17K/yr+19.6%0.5% conv. - **lego brawl stars**12K/yr+20.0%0.1% conv. - **brawl stars lego**9K/yr+3.7%0.1% conv. - **brawl stars kuscheltier**5K/yr+20.1%0.3% conv. - **brawl**12K/yr-32.7%0.0% conv. - **brawl stars spike**5K/yr-7.9%1.9% conv. [**All search terms **](https://flapen.com/research/de/fashion/brawl-stars/search-terms)
## **Top brawl stars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€7K12%€10K16%€14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kapuzen-Sweatshirt mit Charakterdesign BRAWL Grün-Blau-Gelb Cosplay-Stil LEON (ERWACHSENE (170cm))**Generisch**€54.98**3.0★1 rev](https://www.amazon.de/dp/B0FBCQYTRS) [2**P.M.I. Brawl Stars Collectible Figures - 8 Pack Deluxe Box -Including 2 Rare Hidden Characters (S1) (Random) (BRW2070)**Brawl Stars**€28.15**4.2★120 rev](https://www.amazon.de/dp/B0BDGCTHQR) [3**P.M.I. Brawl Stars Collectible Figures - 2 Pack (S1) (Random) (BRW2015)**P.M.I.**€8.76**4.0★248 rev](https://www.amazon.de/dp/B0CFFYNSCV) [4**Brawl Stars BRW8004 Schlüsselanhänger One Size**Brawl Stars**€7.78**4.4★188 rev](https://www.amazon.de/dp/B0BQN7X96B) [5**Vertbaudet Kapuzensweatshirt Kinder Brawl Stars mausgrau 152**Vertbaudet**€24.19**0.0★0 rev](https://www.amazon.de/dp/B0GP8KFXPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vertbaudet Kinder T-Shirt Brawl Stars schwarz 140**Vertbaudet**€17.08**0 rev4mo ago](https://www.amazon.de/dp/B0GP93GDD2) [**Vertbaudet Kapuzensweatshirt Kinder Brawl Stars mausgrau 152**Vertbaudet**€24.19**0 rev4mo ago](https://www.amazon.de/dp/B0GP8KFXPQ) [**Bizak Monsterflex Brawl Stars Sammelfigur Spike super ausziehbar und elastisch 13 cm 10 zum Sammeln für Erwachsene Fans Sammler und Kinder ab 8 Jahren (64390009-2)**Bizak**€11.94**5 rev8mo ago](https://www.amazon.de/dp/B0FBWWR9D5) [**Monster Flex Figur Super Stretchy Brawl Stars**Bizak**€11.27**4 rev9mo ago](https://www.amazon.de/dp/B0FSJTWC9N) [**Panini Brawl Stars Trading Cards Blister 5 Hüllen + 2 Karten Limited Edition**Panini**€14.51**90 rev10mo ago](https://www.amazon.de/dp/B0FJ8QXQNB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bizak Monsterflex Brawl Stars Sammelfigur Spike super ausziehbar und elastisch 13 cm 10 zum Sammeln für Erwachsene Fans Sammler und Kinder ab 8 Jahren (64390009-2)**Bizak**€11.94**3.8★**▲ 206%**](https://www.amazon.de/dp/B0FBWWR9D5) [**Vertbaudet Kapuzensweatshirt Kinder Brawl Stars mausgrau 152**Vertbaudet**€24.19**0.0★**▲ 206%**](https://www.amazon.de/dp/B0GP8KFXPQ) [**Vertbaudet Kinder T-Shirt Brawl Stars schwarz 140**Vertbaudet**€17.08**0.0★**▲ 187%**](https://www.amazon.de/dp/B0GP93GDD2) [**Kapuzen-Sweatshirt mit Charakterdesign BRAWL Grün-Blau-Gelb Cosplay-Stil LEON (ERWACHSENE (170cm))**Generisch**€54.98**3.0★**▲ 159%**](https://www.amazon.de/dp/B0FBCQYTRS) [**RISOKA 10 Stück Gaming Finger Sleeves - Perfekter Touchscreen Glide - Geeignet für alle Spiele - Gaming Gadgets Sachen Zubehör für Zocker + Gamer - Finger Sleeve Handschuhe - Handy Controller**RISOKA**€10.01**4.4★**▲ 154%**](https://www.amazon.de/dp/B0BN98QRK2)
**~~View all trending →~~**
## **What buyers say about brawl stars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**27%
*“Super Qualität”*
**Gesamtgröße**13%
*“Passform und Funktion”*
**Geschenk Zweck**12%
*“Level: Beste Geschenkidee erreicht”*
**Gesamt anzeigen**6%
*“Man hat wunderbaren kontakt zum Display”*
**Effizienz**6%
*“muss sagen funktioniert echt mega”*
**Spaß/Unterhaltungserlebnis**6%
*“My kid hat fun”*
**Haftung/Klebrigkeit**5%
*“Sind Aufkleber, die alle gut kleben”*
**Haltbarkeit**3%
*“haltbar”*
**Preis-Leistungs-Verhältnis**3%
*“Ein Geschenk für guten Preis”*
**beworben Vs Tatsächliches Produkt**3%
*“Erfüllt seinen Zweck”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**32%
*“❌ Preis pro Figur relativ hoch – für zwei kleine Figuren nicht ganz günstig”*
**Qualität insgesamt**22%
*“Schlechte Qualität”*
**Funktionalität insgesamt**10%
*“Geht nicht”*
**Gesamtgröße**10%
*“Sind am Anfang sehr eng”*
**Benutzerfreundlichkeit**10%
*“Leider unbrauchbar”*
**Haltbarkeit**10%
*“Halten nicht so lange”*
### **Top return reasons **
**Gesamtgröße**34%
**Geschenk Zweck**11%
**Qualität insgesamt**8%
**Defekt Material/Teile**8%
**Farbe**7%
**beworben Vs Tatsächliches Produkt**6%
**Funktionalität insgesamt**5%
**Nähen/Finish/Polieren**5%
**Dünn**3%
**Druckqualität**3%
## **Common questions**
- **Is brawl stars profitable to sell on Amazon Germany?**
- The niche generates €85K/yr across 36 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the brawl stars niche?**
- 16 brands and 60 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in brawl stars?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Funktionalität insgesamt. The return rate is 0.6%.
- **When does demand for brawl stars peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the brawl stars niche?**
- Listings span €4.49–€61.29; the average listing price is €18.66 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.
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