---
title: "Blazer Damen — €275K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/blazer-damen"
last_updated: "2026-08-09T23:49:06.868Z"
locale: en
meta:
description: "Niche score 55/100 · €275K/yr market · 2.5M searches/yr · €30.03 avg price. High returns (21.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €275K/yr market · 2.5M searches/yr · €30.03 avg price. High returns (21.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blazer Damen — €275K/yr Amazon DE Niche (2026) - Flapen"
---
# **blazer damen**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but high returns (21.5%) keeps it on the watch list.
Market size 50Growth 17Conversion 5Competition 97Returns 0Price range 90Avg price 95Brand share 78Review moat 64Quality gap 95
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****€30.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.64–€95.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****950.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€275K**
€275K/yr · 2.5M searches
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****21.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, blazer damen is a €275K/yr Amazon Germany market (2.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blazer damen market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **€240K–€300K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**57%**
Top 20: 93%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**39%**
- Cicy Bell13% - ICHI12% - ONLY11% - PIECES10% - ALSOGO8% - PrinStory6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/de/fashion/blazer-damen/trend)
## **Top blazer damen search terms**
- **blazer damen**901K/yr-15.9%0.2% conv. - **blazer damen elegant**270K/yr-12.8%0.2% conv. - **damen blazer**184K/yr-14.5%0.1% conv. - **blazer**198K/yr-15.5%0.1% conv. - **blazer damen sportlich**182K/yr-23.2%0.2% conv. - **only blazer damen**76K/yr-20.7%0.2% conv. - **longblazer damen**89K/yr-34.1%0.1% conv. - **blazer für damen**75K/yr-10.3%0.0% conv. - **blazer damen schwarz**75K/yr-29.1%0.7% conv. - **damen blazer sportlich elegant**57K/yr-10.5%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/blazer-damen/search-terms)
## **Top blazer damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€3K2%€6K3%€8K4%€11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ONLY ONLKAYLE-ORLEEN 3/4 Blazer TLR NOOS**ONLY**€27.64**4.4★931 rev](https://www.amazon.de/dp/B09DC1L2JF) [2**PIECES Damen Pcboss Noos 3/4 Blazer Apple Butter L**PIECES**€21.25**4.2★3,009 rev](https://www.amazon.de/dp/B08LGBZT3B) [3**ICHI IHKATE Damen Blazer Jackenblazer Reverskragen Regular Fit Größe:S Farbe:Ether (144506)**ICHI**€36.96**3.7★14 rev](https://www.amazon.de/dp/B0C4Y5H4BJ) [4**Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Rosa XL**Cicy Bell**€31.27**4.0★178 rev](https://www.amazon.de/dp/B0FGXR8MQV) [5**ALSOGO Damen Blazer Langer Casual Open Front Blazer Arbeit Büro Jacken mit Taschen Rose M**ALSOGO**€33.33**3.8★240 rev](https://www.amazon.de/dp/B0C5HPSN8B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QUELDRA Blazer Damen Business Casual Elegant Damen Jacke Langarm Arbeit Büro Knopf Open Front Jacke mit Taschen**QUELDRA**€36.19**22 rev5mo ago](https://www.amazon.de/dp/B0GL1W1F1J) [**Odizli Blazer Damen Elegant Sportlich Jackett Lang Blaser Jacke Sweatblazer Sommer Herbst Leicht Jersey Oversize Longblazer mit Tasche Langarm Casual Herbstjacke Cardigan Business Anzug Schwarz L**Odizli**€30.49**3 rev10mo ago](https://www.amazon.de/dp/B0FQC3NPC1) [**Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Rosa XL**Cicy Bell**€31.27**178 rev1y ago](https://www.amazon.de/dp/B0FGXR8MQV) [**Cicy Bell Damen Casual Langarm Blazer Revers Büro Arbeit Blazer Jacke Schwarz L**Cicy Bell**€31.30**178 rev1y ago](https://www.amazon.de/dp/B0FGXPM1RW) [**YesFashion Blazer Damen Elegant Langarm Blazer Kurzblazer Offene Jacke Breathable GanzjäHrig Casual Business BüRo**YesFashion**€24.45**28 rev1y ago](https://www.amazon.de/dp/B0FDQMHFBV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QUELDRA Blazer Damen Business Casual Elegant Damen Jacke Langarm Arbeit Büro Knopf Open Front Jacke mit Taschen**QUELDRA**€36.19**3.7★**▲ 68%**](https://www.amazon.de/dp/B0GL1W1F1J) [**ICHI IHKATE Damen Blazer Jackenblazer Reverskragen Regular Fit Größe:S Farbe:Ether (144506)**ICHI**€36.96**3.7★**▲ 66%**](https://www.amazon.de/dp/B0C4Y5H4BJ) [**Ballandoro Blazer Damen Sportlich Elegant - Jackett für Hosenanzug Business Outfit Curvy Strickjacke Kurz Ungefüttert Sweatblazer Italienische Mode Helles Beige XXL**Ballandoro**€36.61**4.0★**▲ 66%**](https://www.amazon.de/dp/B0DXQ49PDV) [**Zizzi Damen Große Größen Blazer Lange Ärmel Stretch Gr Gr 60 Black**Zizzi**€56.97**3.8★**▲ 62%**](https://www.amazon.de/dp/B0BZ642LSY) [**Zizzi Damen Große Größen Blazer Lange Ärmel Stretch Gr Gr 50 Black**Zizzi**€57.03**3.8★**▲ 58%**](https://www.amazon.de/dp/B0BZ5LRK6B)
**~~View all trending →~~**
## **What buyers say about blazer damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**28%
*“passt perfekt”*
**Qualität insgesamt**15%
*“Top Ware”*
**Materialqualität**8%
*“Material OK”*
**Farbe**8%
*“Farbe wie abgebildet”*
**Komfort insgesamt**7%
*“Sehr angenehm zu tragen, fast wie eine Sweatjacke und doch so elegant”*
**Form/Stil**5%
*“Schöner eleganter Blazer”*
**Preis-Leistungs-Verhältnis**3%
*“Preis war top”*
**falten**3%
*“knitterfrei”*
**Gewicht leicht**3%
*“Schön leicht, fällt gut, bin zufrieden”*
**beworben Vs Tatsächliches Produkt**2%
*“Das Produkt ist gut beschrieben”*
### **What buyers complain about **
**Gesamtgröße**29%
*“Fällt klein aus”*
**Qualität insgesamt**12%
*“Wirkt billig”*
**Materialqualität**9%
*“Material auch nicht schön”*
**Falten**6%
*“Kam total zerknittert an”*
**beworben Vs Tatsächliches Produkt**5%
*“Nicht wie erwartet”*
**Ärmelpassform**5%
*“Ärmel sind allerdings zu lang”*
**Geruch**3%
*“Riecht nach Parfüm”*
**Form/Stil**2%
*“hält die Form nicht”*
**Schulterpassform**2%
*“Leider sehr eng geschnitten (vor allem an den Schultern)”*
**Gewicht schwer**1%
*“Der Blazer ist ziemlich schwer”*
### **Top return reasons **
**Gesamtgröße**46%
**Farbe**10%
**Breite**7%
**Materialqualität**6%
**Länge**5%
**Schulterpassform**5%
**Ärmelpassform**5%
**Qualität insgesamt**3%
**Armpassform**2%
**Falten**2%
## **Common questions**
- **Is blazer damen profitable to sell on Amazon Germany?**
- The niche generates €275K/yr across 227 tracked products. 0 of 47 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the blazer damen niche?**
- 40 brands and 97 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in blazer damen?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 21.5% — above our launch gate.
- **When does demand for blazer damen peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the blazer damen niche?**
- Listings span €9.64–€95.42; the average listing price is €30.03 (sweet spot $15–$100). The average incumbent carries 951 reviews — the moat a new listing must climb.
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