---
title: "Billie Eilish — €119K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/billie-eilish"
last_updated: "2026-08-10T03:29:38.173Z"
locale: en
meta:
description: "Niche score 55/100 · €119K/yr market · 622K searches/yr · €21.54 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €119K/yr market · 622K searches/yr · €21.54 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Billie Eilish — €119K/yr Amazon DE Niche (2026) - Flapen"
---
# **billie eilish**
**Worth a look**
Shows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list.
Market size 28Growth 69Conversion 11Competition 61Returns 96Price range 80Avg price 91Brand share 27Review moat 77Quality gap 52
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€21.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€4.07–€63.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****466.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+50.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€119K**
€119K/yr · 622K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, billie eilish is a €119K/yr Amazon Germany market (622K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **billie eilish market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€129K–€172K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#3,150**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **40%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**79**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**8%**
- Billie Eilish64% - ROSALÍA9% - Rock Off officially licensed products7% - AOLIAY5% - CVFRTT4% - EPRHAY3% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/de/fashion/billie-eilish/trend)
## **Top billie eilish search terms**
- **billie eilish**425K/yr+48.9%0.3% conv. - **billie eilish merch**69K/yr+128.1%0.6% conv. - **billie eilish parfüm**71K/yr-34.4%2.0% conv. - **billie eilish tshirt**16K/yr+161.9%1.2% conv. - **billie**15K/yr+143.4%0.0% conv. - **billie eilish shirt**7K/yr+144.6%1.1% conv. - **billie eilish t shirt**6K/yr+157.4%1.1% conv. - **billie eilish perfume**5K/yr-7.5%0.7% conv. - **billie eilish parfum**6K/yr+5.9%2.3% conv. - **your turn billie eilish parfum**2K/yr-84.9%6.7% conv. [**All search terms **](https://flapen.com/research/de/fashion/billie-eilish/search-terms)
## **Top billie eilish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€10K12%€14K16%€19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Billie Eilish Eilish Eau de Parfum 100 ml 1 Stück**Billie Eilish**€59.11**4.6★3,928 rev](https://www.amazon.de/dp/B09MZXJ9GW) [2**Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto T-Shirt**Billie Eilish**€21.47**4.3★28 rev](https://www.amazon.de/dp/B0FGFWTVSP) [3**Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt**Billie Eilish**€21.62**3.9★36 rev](https://www.amazon.de/dp/B0D96Z66SZ) [4**ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L**ROSALÍA**€23.84**4.6★7 rev](https://www.amazon.de/dp/B0FVB745DQ) [5**Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt**Billie Eilish**€20.73**4.0★10 rev](https://www.amazon.de/dp/B0FGFN2GWS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt**Billie Eilish**€15.00**1 rev2mo ago](https://www.amazon.de/dp/B0GZ1G6XYZ) [**ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L**ROSALÍA**€23.84**7 rev8mo ago](https://www.amazon.de/dp/B0FVB745DQ) [**ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein**ROSALÍA**€20.84**23 rev8mo ago](https://www.amazon.de/dp/B0FVB5RC2X) [**Billie Eilish Unisex Rock Off Side B Amazon Exclusive Standing Hmhas 24/25 Tour T-Shirt Schwarz S**Billie Eilish**€21.27**0 rev10mo ago](https://www.amazon.de/dp/B0FMS49HLW) [**Your Turn von Billie Eilish für Unisex - 100 ml EDP Spray**Billie Eilish**€63.67**77 rev11mo ago](https://www.amazon.de/dp/B0FBR7SR25)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt**Billie Eilish**€15.00**5.0★**▲ 250%**](https://www.amazon.de/dp/B0GZ1G6XYZ) [**ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L**ROSALÍA**€23.84**4.6★**▲ 249%**](https://www.amazon.de/dp/B0FVB745DQ) [**ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein**ROSALÍA**€20.84**4.5★**▲ 234%**](https://www.amazon.de/dp/B0FVB5RC2X) [**Billie Eilish 3 Photo Logo T Shirt M**Rock Off officially licensed products**€17.11**5.0★**▲ 223%**](https://www.amazon.de/dp/B0F88CB85Y) [**Billie Eilish Hit Me Hard and Soft Tracklist T Shirt M**Rock Off officially licensed products**€19.09**4.6★**▲ 184%**](https://www.amazon.de/dp/B0DNBBV7ZG)
**~~View all trending →~~**
## **What buyers say about billie eilish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**29%
*“Angenehmer Duft”*
**Qualität insgesamt**20%
*“Mega schön und super Qualität”*
**Ketten/Schlüsselqualität**14%
*“toller Schlüsselanhänger”*
**Geschenk Zweck**11%
*“Perfekt als Set oder zum Verschenken”*
**Waschechtheit**6%
*“Cooles Shirt, super Passform, nach dem waschen auch noch knallige Farben”*
**Gesamtgröße**6%
*“Es sitzt sehr gut”*
**Preis-Leistungs-Verhältnis**4%
*“Wer eine günstige, schlichte und stylische Halskette sucht, macht hier meiner Meinung nach nichts falsch”*
**Haltbarkeit**3%
*“ich fand es hielt gut,”*
**Design insgesamt**2%
*“Cooles Design und für den Preis wirklich gut verarbeitet”*
**Helligkeit/Glanz/Glühen**2%
*“behalten ihren Glanz.”*
### **What buyers complain about **
**Verschluss Qualität**33%
*“Meine Tochter ist total begeistert nur leider ist der Verschluss schon mehrmals abgegangen”*
**Ketten/Schlüsselqualität**33%
*“Meine Tochter ist total begeistert nur leider ist der Verschluss schon mehrmals abgegangen und ich musste sie reparieren jedoch nimmt sie die Kette nicht ab”*
### **Top return reasons **
**Gesamtgröße**40%
**Geruch**12%
**Qualität insgesamt**12%
**Ketten/Schlüsselqualität**10%
**Haltbarkeit**7%
**Druckqualität**6%
**Defekt Material/Teile**3%
**Ärmelpassform**3%
**Auslaufsicher**3%
**Lücke/Loch**3%
## **Common questions**
- **Is billie eilish profitable to sell on Amazon Germany?**
- The niche generates €119K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +50.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the billie eilish niche?**
- 12 brands and 79 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in billie eilish?**
- Top complaints mined from reviews: Verschluss Qualität, Ketten/Schlüsselqualität. The return rate is 0.8%.
- **When does demand for billie eilish peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the billie eilish niche?**
- Listings span €4.07–€63.67; the average listing price is €21.54 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.
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