---
title: "Billabong — €51K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/billabong"
last_updated: "2026-08-10T03:30:01.420Z"
locale: en
meta:
description: "Niche score 42/100 · €51K/yr market · 367K searches/yr · €27.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €51K/yr market · 367K searches/yr · €27.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Billabong — €51K/yr Amazon DE Niche (2026) - Flapen"
---
# **billabong**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 13Growth 14Conversion 6Competition 95Returns 24Price range 78Avg price 95Brand share 35Review moat 22Quality gap 72
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€27.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.30–€113.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****10,413.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€51K**
€51K/yr · 367K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, billabong is a €51K/yr Amazon Germany market (367K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **billabong market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€56K–€70K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#498**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **45%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**186**
**Top-5 brand share**
**84%**
Top 20: 98%
**Top-5 click share**
**19%**
Top 20: 42%
**Open market**
**14%**
- Dickies65% - Levi's11% - Carhartt4% - JMIERR2% - JUKMO2% - Amazon Essentials2% - Open — no brand owns it (20 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/fashion/billabong/trend)
## **Top billabong search terms**
- **dickies**108K/yr-14.7%0.2% conv. - **dickies hose herren**100K/yr-20.1%0.2% conv. - **levis gürtel**22K/yr-16.1%0.9% conv. - **dickies arbeitshose herren**21K/yr-30.9%0.4% conv. - **dickies jacke herren**32K/yr-57.4%0.2% conv. - **dickies herren**20K/yr-34.1%0.1% conv. - **carhartt gürtel**16K/yr-19.5%1.2% conv. - **dickies hose**11K/yr-28.0%0.3% conv. - **carhartt gürtel herren**9K/yr-4.5%1.2% conv. - **gürtel levis**7K/yr+8.2%0.9% conv. [**All search terms **](https://flapen.com/research/de/fashion/billabong/search-terms)
## **Top billabong products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€1K4%€2K6%€3K8%€4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dickies Herren Everyday-Hose Schwarz 33W / 32L**Dickies**€21.53**4.3★2,670 rev](https://www.amazon.de/dp/B016BZH2ZS) [2**Dickies Herren Everyday-Shorts NAVIABLAU 34**Dickies**€18.76**4.4★628 rev](https://www.amazon.de/dp/B01NA8ZJCA) [3**Dickies Original 874 Herren-Arbeitshose Wüstensand 34W / 32L**Dickies**€29.33**4.4★732 rev](https://www.amazon.de/dp/B0D51F6FF3) [4**Dickies Herren Active-Waist-Arbeitshose aus Köper regular Schwarz 36W / 32L**Dickies**€44.31**4.3★442 rev](https://www.amazon.de/dp/B07WTXYSSG) [5**Dickies Herren Hb-11di0302-schwarz Gürtel schwarz Einheitsgröße**Dickies**€14.13**4.0★2,445 rev](https://www.amazon.de/dp/B0002MFOFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JMIERR Jeans Herren Baggy Weite Jeans Hose Herren Stretch Vintage Y2K Hip Hop Denim Hosen Loose Fit Streetwear Freizeithosen Hellblau L**JMIERR**€26.90**224 rev8mo ago](https://www.amazon.de/dp/B0FRMVR15N) [**Dickies 10 Paar BUSINESS SOCKEN Feine Herrensocken mit Komfortbund und Komfortspitze Strümpfe in Schwarz Größe 39-42 & 43-46 (DE/NL/SE/PL Numerisch 43 46 Regular Regular 10 Paar Schwarz)**Dickies**€29.95**5 rev11mo ago](https://www.amazon.de/dp/B0FK2YZN7C) [**Dickies Original 874 Herren-Arbeitshose Wüstensand 34W / 32L**Dickies**€29.33**732 rev1y ago](https://www.amazon.de/dp/B0D51F6FF3) [**Dickies Herren T-Shirt schwer legere Passform Schwarz L**Dickies**€17.05**3,359 rev2y ago](https://www.amazon.de/dp/B07PY1XHSK) [**Dickies Herren-Jeans entspannte Passform Sanded Duck Carpenter Holz 32W / 32L**Dickies**€36.76**4,924 rev2y ago](https://www.amazon.de/dp/B002ECF36S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dickies Action-Flex-Hose Herren Trouser Naviablau 32W / 30L**Dickies**€26.12**4.1★**▲ 104%**](https://www.amazon.de/dp/B09SVCM4VG) [**Amazon Essentials Herren Knitterarme Flatfront-Chinohose Enger Schnitt Grau 36W / 32L**Amazon Essentials**€19.66**4.0★**▲ 102%**](https://www.amazon.de/dp/B07757PWV5) [**JMIERR Jeans Herren Baggy Weite Jeans Hose Herren Stretch Vintage Y2K Hip Hop Denim Hosen Loose Fit Streetwear Freizeithosen Hellblau L**JMIERR**€26.90**4.5★**▲ 100%**](https://www.amazon.de/dp/B0FRMVR15N) [**Dickies Herren Dickies Redhawk-Pro-Shorts Schwarz 36**Dickies**€21.92**4.3★**▲ 98%**](https://www.amazon.de/dp/B00IZILQJI) [**Dickies Herren Everyday-Shorts Schwarz 38**Dickies**€17.85**4.4★**▲ 95%**](https://www.amazon.de/dp/B01NA8WRYA)
**~~View all trending →~~**
## **What buyers say about billabong**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Premium Qualität”*
**Gesamtgröße**13%
*“Passt”*
**Preis-Leistungs-Verhältnis**7%
*“Für diesen Preis ist das echt super, gleich noch einen bestellt, man kann wirklich nichts falsch machen”*
**Komfort insgesamt**6%
*“Super bequem”*
**Stärke**5%
*“Solide”*
**Benutzerfreundlichkeit**5%
*“Easy to use”*
**beworben Vs Tatsächliches Produkt**4%
*“So wie auf dem Foto abgebildet”*
**Riemen/Saitenqualität**3%
*“Fazit: Bequemer, robuster Gürtel mit praktischem Verschluss – klare Kaufempfehlung”*
**Lederqualität**3%
*“Der Levi's-Gürtel ist echtes, robustes Leder, das einiges mitmacht”*
**Materialqualität**3%
*“Material super”*
### **What buyers complain about **
**Haltbarkeit**11%
*“Defekt nach 4 Monaten”*
**Gesamtgröße**11%
*“Fällt ziemlich groß aus”*
**Qualität insgesamt**8%
*“Unzureichend”*
**Riemen/Saitenqualität**7%
*“Schnalle hält nicht lang”*
**Lederqualität**7%
*“Oberes Leder löst sich, Kunststoffteile in der Schnalle brechen usw”*
**Verschluss Qualität**5%
*“Die Schnalle fällt immer mal wieder ab”*
**Materialqualität**3%
*“Sehr sehr billiges material”*
**Benutzerfreundlichkeit**3%
*“Unpraktisch”*
**beworben Vs Tatsächliches Produkt**3%
*“Längenangaben sind missverständlich”*
**Geruch**3%
*“Stinkt widerlich”*
### **Top return reasons **
**Gesamtgröße**41%
**Länge**24%
**Breite**4%
**Farbe**3%
**Qualität insgesamt**2%
**Taillenpassform**2%
**Materialqualität**2%
**Gewicht schwer**2%
**Verschluss Qualität**1%
**beworben Vs Tatsächliches Produkt**1%
## **Common questions**
- **Is billabong profitable to sell on Amazon Germany?**
- The niche generates €51K/yr across 136 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the billabong niche?**
- 26 brands and 186 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in billabong?**
- Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Qualität insgesamt. The return rate is 5.2% — above our launch gate.
- **When does demand for billabong peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the billabong niche?**
- Listings span €6.30–€113.69; the average listing price is €27.81 (sweet spot $15–$100). The average incumbent carries 10,413 reviews — the moat a new listing must climb.
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